Please login to the form below

Not currently logged in
Email:
Password:

KAM

This page shows the latest KAM news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

Effective KAM teams manage resource and set strategy in accordance with the heartbeat of their local community. ... Sound intelligence gleaned from their environment enables our KAM teams to identify individuals with reach and influence.

Latest news

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    From a sales perspective, the routes to market are manifold. For example, the medical representative, KAM, hospital representative and MSL (medical scientific liaison) are all different channels.

  • A difficult journey A difficult journey

    In addition to creating the KAM role within the organisation, processes need to address several steps. ... Often, first steps consist of defining a KAM Excellence framework at the global / regional level, implemented systematically with country

  • Dive in: gaining leadership in a therapeutic area Dive in: gaining leadership in a therapeutic area

    Therapeutic area leadership also gives a company more scope to look beyond the sales rep model on the ground, utilising key account management (KAM) practices to concentrate on improving stakeholder interactions

  • A tailored approach to key account management A tailored approach to key account management

    Key account management (KAM) is not a new concept and yet, for all of its potential, it is still not completely embraced by the pharma industry. ... So far the biggest shift towards a KAM model has been the Regional Account Directors, or RADs, that

  • More job cuts for AstraZeneca in US

    manpower - to one of key account management (KAM) and targeting of select prescribing decision makers.

More from news
Approximately 0 fully matching, plus 19 partially matching documents found.

Latest Intelligence

  • KAM 2.0 KAM 2.0

    partnerships. But KAMs tend to operate on a local or at best regional or national level, and a KAM in one market can operate in a completely different way from a ... Pharmaceutical companies have applied different KAM change programmes, such as

  • How can pharma build bridges with HCPs online? How can pharma build bridges with HCPs online?

    with key account management (KAM) activities nationally and regionally.

  • Key accounts - origins, responsibilities and differences Key accounts - origins, responsibilities and differences

    Effective account management. Effective key accounts are therefore dependent upon clear delineation of tasks, where the key accounts manager (KAM) adopts primary responsibility across a range of products with the freedom ... Productive marketing uses the

  • The art and science of local KOLs The art and science of local KOLs

    Experience tells us that companies often allow KAMs to segment opinion leaders by criteria of their own choosing. ... The idea met with some resistance from the KAMs at first: they worried that the questions would seem intrusive.

  • Case study: Treatment guidance Case study: Treatment guidance

    launched. Takeda’s KAM team distributed the guide to HCPs throughout the UK and at the British Oncology Pharmacy Association annual conference.

More from intelligence
Approximately 0 fully matching, plus 6 partially matching documents found.

Latest appointments

  • Glyconics appoints CEO Glyconics appoints CEO

    Dr Kam Pooni joins the UK diagnostics firm. UK disease management diagnostics firm Glyconics has appointed Dr Kam Pooni as chief executive officer with immediate effect. ... Dr Clarke said: “Kam is a proven leader, with an impressive combination of

More from appointments
Approximately 0 fully matching, plus 1 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 1 fully matching, plus 13 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

Latest intelligence

Pharma index map
The 2019 CPhI Pharma Index Report
Examining this year’s industry performance...
Five key trends in precision and personalised healthcare
Here, we deep dive into five of the key trends in precision medicine and personalised healthcare to explore how the healthcare industry is changing and how pharmaceutical and biotech companies...
OPEN Health Graduate Programme: from OPEN VIE to OPEN Health Medical Communications
Isobel Owens shares her experience of the OPEN Health Graduate Programme from OPEN VIE to OPEN Health Medical Communications...

Infographics