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KAM

This page shows the latest KAM news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

Effective KAM teams manage resource and set strategy in accordance with the heartbeat of their local community. ... Sound intelligence gleaned from their environment enables our KAM teams to identify individuals with reach and influence.

Latest news

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    From a sales perspective, the routes to market are manifold. For example, the medical representative, KAM, hospital representative and MSL (medical scientific liaison) are all different channels.

  • A difficult journey A difficult journey

    In addition to creating the KAM role within the organisation, processes need to address several steps. ... Often, first steps consist of defining a KAM Excellence framework at the global / regional level, implemented systematically with country

  • Dive in: gaining leadership in a therapeutic area Dive in: gaining leadership in a therapeutic area

    Therapeutic area leadership also gives a company more scope to look beyond the sales rep model on the ground, utilising key account management (KAM) practices to concentrate on improving stakeholder interactions

  • A tailored approach to key account management A tailored approach to key account management

    Key account management (KAM) is not a new concept and yet, for all of its potential, it is still not completely embraced by the pharma industry. ... So far the biggest shift towards a KAM model has been the Regional Account Directors, or RADs, that

  • More job cuts for AstraZeneca in US

    manpower - to one of key account management (KAM) and targeting of select prescribing decision makers.

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Latest Intelligence

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    Combining the right balance of digitally enabled KAMs/reps for the new NHS customer landscape with precise customer data and channel preferences will drive improved performance and outcomes of the strategy,

  • KAM 2.0 KAM 2.0

    partnerships. But KAMs tend to operate on a local or at best regional or national level, and a KAM in one market can operate in a completely different way from a ... Pharmaceutical companies have applied different KAM change programmes, such as

  • How can pharma build bridges with HCPs online? How can pharma build bridges with HCPs online?

    with key account management (KAM) activities nationally and regionally.

  • Key accounts - origins, responsibilities and differences Key accounts - origins, responsibilities and differences

    Effective account management. Effective key accounts are therefore dependent upon clear delineation of tasks, where the key accounts manager (KAM) adopts primary responsibility across a range of products with the freedom ... Productive marketing uses the

  • The art and science of local KOLs The art and science of local KOLs

    Experience tells us that companies often allow KAMs to segment opinion leaders by criteria of their own choosing. ... The idea met with some resistance from the KAMs at first: they worried that the questions would seem intrusive.

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Latest appointments

  • Glyconics appoints CEO Glyconics appoints CEO

    Dr Kam Pooni joins the UK diagnostics firm. UK disease management diagnostics firm Glyconics has appointed Dr Kam Pooni as chief executive officer with immediate effect. ... Dr Clarke said: “Kam is a proven leader, with an impressive combination of

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Latest from PMHub

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Impetus Digital

Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education...

Latest intelligence

InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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