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KAM

This page shows the latest KAM news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

Effective KAM teams manage resource and set strategy in accordance with the heartbeat of their local community. ... Sound intelligence gleaned from their environment enables our KAM teams to identify individuals with reach and influence.

Latest news

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    For example, the medical representative, KAM, hospital representative and MSL (medical scientific liaison) are all different channels.

  • A difficult journey A difficult journey

    In addition to creating the KAM role within the organisation, processes need to address several steps. ... Often, first steps consist of defining a KAM Excellence framework at the global / regional level, implemented systematically with country

  • Dive in: gaining leadership in a therapeutic area Dive in: gaining leadership in a therapeutic area

    Therapeutic area leadership also gives a company more scope to look beyond the sales rep model on the ground, utilising key account management (KAM) practices to concentrate on improving stakeholder interactions

  • A tailored approach to key account management A tailored approach to key account management

    Key account management (KAM) is not a new concept and yet, for all of its potential, it is still not completely embraced by the pharma industry. ... So far the biggest shift towards a KAM model has been the Regional Account Directors, or RADs, that

  • Mobilising the pharma field rep

    of the salesforce, improve the timeliness and relevance of HCP communication, ensure regulatory compliance and maximise Key Account Management (KAM) processes through real time collaboration and immediate interaction.

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Latest Intelligence

  • KAM 2.0 KAM 2.0

    partnerships. But KAMs tend to operate on a local or at best regional or national level, and a KAM in one market can operate in a completely different way from a ... Pharmaceutical companies have applied different KAM change programmes, such as

  • How can pharma build bridges with HCPs online? How can pharma build bridges with HCPs online?

    with key account management (KAM) activities nationally and regionally.

  • Key accounts - origins, responsibilities and differences Key accounts - origins, responsibilities and differences

    Effective account management. Effective key accounts are therefore dependent upon clear delineation of tasks, where the key accounts manager (KAM) adopts primary responsibility across a range of products with the freedom ... Productive marketing uses the

  • The art and science of local KOLs The art and science of local KOLs

    Experience tells us that companies often allow KAMs to segment opinion leaders by criteria of their own choosing. ... The idea met with some resistance from the KAMs at first: they worried that the questions would seem intrusive.

  • Case study: Treatment guidance Case study: Treatment guidance

    launched. Takeda’ s KAM team distributed the guide to HCPs throughout the UK and at the British Oncology Pharmacy Association annual conference.

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Latest appointments

  • Glyconics appoints CEO Glyconics appoints CEO

    UK disease management diagnostics firm Glyconics has appointed Dr Kam Pooni as chief executive officer with immediate effect. ... Dr Clarke said: “ Kam is a proven leader, with an impressive combination of vision, passion and experience building and

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Latest from PMHub

  • Wilmington Healthcare wins first client for new NHS transformation tracker

    priorities. The Healthcare Transformation Tracker, which is a Key Account Management (KAM) tool, enables pharma to search lengthy NHS documents at the touch of a button to identify opportunities within specific

  • What does a future-proof rep look like?

    What does a future-proof rep look like? Businesses can no longer afford to push ahead with the traditional Key Account Management model. For years, the role of the pharma sales rep has followed a uniform approach, a tried and tested method for

  • TVF Communications shortlisted for two awards at PMEA 2016!

    Supporting these conversations meant supplying KAMs with detailed yet flexible training – something we successfully achieved through the development of a dynamic, fully interactive eLearning tool. ... This deep understanding of the healthcare

  • PMEA win for TVF Communications and AbbVie Healthcare!

    It has been a privilege working with AbbVie over the past year to develop engaging and contextualised eLearning programs, in order to help the Key Account Managers (KAMs) to really understand ... However, this was just one layer of a diversified approach

  • The new pharma marketing playbook

    Both Account Based Marketing (ABM) and Key Account Management (KAM) are proving to be effective approaches which also unite sales and marketing teams.

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Approximately 1 fully matching, plus 11 partially matching documents found.

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Cogora

Cogora has been a leader in healthcare publishing for over 30 years and has become one of the leading full-service...

Latest intelligence

What is blockchain and why should i care - Richard Springham
Four Health - Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time with out the need to...
NHS medicines optimisation milestone
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry...
Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?...

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