This page shows the latest KAM news and features for those working in and with pharma, biotech and healthcare.
Effective KAM teams manage resource and set strategy in accordance with the heartbeat of their local community. ... Sound intelligence gleaned from their environment enables our KAM teams to identify individuals with reach and influence.
From a sales perspective, the routes to market are manifold. For example, the medical representative, KAM, hospital representative and MSL (medical scientific liaison) are all different channels.
In addition to creating the KAM role within the organisation, processes need to address several steps. ... Often, first steps consist of defining a KAM Excellence framework at the global / regional level, implemented systematically with country
Therapeutic area leadership also gives a company more scope to look beyond the sales rep model on the ground, utilising key account management (KAM) practices to concentrate on improving stakeholder interactions
Key account management (KAM) is not a new concept and yet, for all of its potential, it is still not completely embraced by the pharma industry. ... So far the biggest shift towards a KAM model has been the Regional Account Directors, or RADs, that
manpower - to one of key account management (KAM) and targeting of select prescribing decision makers.
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Combining the right balance of digitally enabled KAMs/reps for the new NHS customer landscape with precise customer data and channel preferences will drive improved performance and outcomes of the strategy,
partnerships. But KAMs tend to operate on a local or at best regional or national level, and a KAM in one market can operate in a completely different way from a ... Pharmaceutical companies have applied different KAM change programmes, such as
with key account management (KAM) activities nationally and regionally.
Effective account management. Effective key accounts are therefore dependent upon clear delineation of tasks, where the key accounts manager (KAM) adopts primary responsibility across a range of products with the freedom ... Productive marketing uses the
Experience tells us that companies often allow KAMs to segment opinion leaders by criteria of their own choosing. ... The idea met with some resistance from the KAMs at first: they worried that the questions would seem intrusive.
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Dr Kam Pooni joins the UK diagnostics firm. UK disease management diagnostics firm Glyconics has appointed Dr Kam Pooni as chief executive officer with immediate effect. ... Dr Clarke said: “Kam is a proven leader, with an impressive combination of
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KAMs reported spontaneous mentions from HCPs about the platform and positive feedback on the materials they have downloaded.
Lisa Alderson, Business Development Director at Wilmington Healthcare, explores the challenges that pharma’s KAM teams face in engaging with the NHS and how they must evolve. ... KAM teams, many collaborative working practices are already in place in
Healthcare intelligence provider Wilmington Healthcare, which incorporates HSJ, Interactive Medica and OnMedica, has appointed Jonathan Carney as Director of its Insight and Key Account Management (KAM) services. ... His expertise will be invaluable in
market in areas such as Incentive Compensation, KAM, Coaching, Collaboration platforms and BI sol.
priorities. The Healthcare Transformation Tracker, which is a Key Account Management (KAM) tool, enables pharma to search lengthy NHS documents at the touch of a button to identify opportunities within specific
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Approximately 1 fully matching, plus 11 partially matching documents found.
Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education...