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- PMLiVE

Kendle healthcare

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Impetus Digital’s Virtual Learning Programs named PM360’s Most Innovative Services of 2022

About the AwardToronto, ON, December 15, 2022 — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Impetus Digital’s Virtual...

Impetus Digital

Advancing Precision Medicine in Oncology

Jerome Madison, Host of The Precision Medicine Podcast, shares his leadership lessons and tips for building and training new sales teams in the era of precision medicine. He also dives...

Impetus Digital

Advancing Precision Medicine in Oncology

Jerome Madison, Host of The Precision Medicine Podcast, shares his leadership lessons and tips for building and training new sales teams in the era of precision medicine. He also dives...

Impetus Digital

- PMLiVE

GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

Company seeking to revive lacklustre marketing performance

- PMLiVE

Can big data give medical affairs an edge in strategic planning?

Teams can better identify, and engage with, KOLs while also measuring their endeavours

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Is there an ROI on KOLs?

Can you measure return on investment (ROI) from compliant, patient-centred skills training for key opinion leaders?

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Engaging with your opinion leaders

Enlisting future opinion leaders at the trial stage can pay off in the long run

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How to create a KIE

It is crucial that companies’ key internal experts have the right skills and attitude

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The art and science of local KOLs

Marketers can stay ahead of the curve with regional knowledge

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Mapping KOL relationships

Network maps can deliver a wealth of information

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Sustaining relationships

Do you really understand the KOLs you work with?

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Mapping influencers in healthcare

Harnessing influence is vital for effective healthcare marketing, but robust, reliable methods of understanding its nature and identifying those who have it are needed

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