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Ketchum

This page shows the latest Ketchum news and features for those working in and with pharma, biotech and healthcare.

Kate Pogson is named Communiqué’s Healthcare Communications Leader 2018

Kate Pogson is named Communiqué’s Healthcare Communications Leader 2018

Pogson started her career serving in the healthcare public relations sector for ten years - working for Ketchum and Red Door Communications - before making a transition into the healthcare policy field.

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  • Whenever, wherever – the new face of flexible working

    For Con Franklin, Managing Director, Health at Ketchum, the agency’s SMART working policy, rolled-out in 2017, meets client needs while also reflecting increasing diversity, not just in terms of ... I think it will become a general expectation of an

  • Data-driven pharma marketing Data-driven pharma marketing

    The Authors. Andrew Lamb, Digital Strategist – Healthcare, Ketchum Pleon and Inspired Science andrew.lamb@inspiredscience.com. ... Melissa Wolfe, Social Media Strategist &Analyst, Ketchum Pleon Melissa.Wolfe@ketchumpleon.com.

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COVID-19 Updates and Daily News

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Six Degrees Medical Consulting

For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

Latest intelligence

The concordance conundrum: understanding the complexities of behaviour change
Understanding behaviour change looks at the six fundamental steps required to change human behaviour and discusses why HCPs need to start here if concordance is to be improved....
The concordance conundrum: creating space for open dialogue
Growing numbers of patients want a partnership model with their HCP, whereby both parties are equally involved in the decision-making process. This model has been linked with an increase in...
Switzerland
Switzerland: a life sciences hub
Switzerland has a rich diversity of pharma and biotech companies that sustain activity and help maintain its reputation as a highly innovative country...

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