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key account management

This page shows the latest key account management news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

The solution for many companies is 'key account management' (KAM) but this label can take markedly different forms within different companies. ... Most companies still struggle with what constitutes a key account. So how do we effectively manage a KAM

Latest news

  • Searching for junk Searching for junk

    Similarly, the capability to make cross-functional teams work is a dynamic capability that is necessary to switch on many differentiating capabilities, such as key account management. ... These are those that lead to dynamic capabilities, such as

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    The transition through facelifts such as key account management and the deployment of field-based market access teams, has given the appearance of sales force evolution - but critics claim that much ... You need to evaluate where your product is in its

  • A difficult journey A difficult journey

    The pursuit of excellence in key account management. Since 2003, Siemens - the global powerhouse in electrical engineering and electronics - has won the Strategic Account Management Association (SAMA) Program of the Year ... This remarkable success is

  • Dive in: gaining leadership in a therapeutic area Dive in: gaining leadership in a therapeutic area

    Long-term product innovation has been the key to leadership. Many therapeutic areas have a recognised pharmaceutical 'leader' based on continuous product innovations over many years. ... Therapeutic area leadership also gives a company more scope to look

  • A tailored approach to key account management A tailored approach to key account management

    Key account management (KAM) is not a new concept and yet, for all of its potential, it is still not completely embraced by the pharma industry. ... the Key Account Management approach, despite a greater pace of NHS change and ever more acute financial

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Latest Intelligence

  • KAM 2.0 KAM 2.0

    Elevating Key Account Management beyond country limits. " />. Elevating Key Account Management beyond country limits. ... Key Account Management (KAM) is a way of consolidating. this fragmentation, focusing on key institutions – whether these are

  • How can pharma build bridges with HCPs online? How can pharma build bridges with HCPs online?

    with key account management (KAM) activities nationally and regionally. ... The programme was targeted to HCPs in haematology, cardiology, geriatrics and elderly care audiences in ten key regions.

  • Marketing

  • Market access

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    What is multichannel account mangement? Multichannel account management is an alternative to the traditional, key account management sales model. ... Face-to-face meetings can still be facilitated by multichannel account managers if this is the HCP’s

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Latest appointments

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Latest from PMHub

  • Wilmington Healthcare wins first client for new NHS transformation tracker

    priorities.  The Healthcare Transformation Tracker, which is a Key Account Management (KAM) tool, enables pharma to search lengthy NHS documents at the touch of a button to identify opportunities within specific ... Wilmington plc focuses on three key

  • OUTiCO growth in multi-channel creates more job openings

    push ahead with the Key Account Management model. ... To succeed in this role you’ll need relevant experience in a key account management role, or similar, and be ABPI qualified.

  • What does a future-proof rep look like?

    Businesses can no longer afford to push ahead with the traditional Key Account Management model. ... Businesses can no longer afford to continue with the traditional Key Account Manager model in the modern world.

  • What's the secret to multi-channel success?

    Multi-Channel Account Management explained. Multi-Channel Account Management often gets confused with e-detailing, which is understandable as both roles utilise the latest technology to communicate. ... It’s an alternative to the traditional, key

  • The new pharma marketing playbook

    Do you know about the 5 key areas that must be in your pharma marketing playbook? ... Both Account Based Marketing (ABM) and Key Account Management (KAM) are proving to be effective approaches which also unite sales and marketing teams.  .

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Approximately 0 fully matching, plus 7 partially matching documents found.

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

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