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key accounts

This page shows the latest key accounts news and features for those working in and with pharma, biotech and healthcare.

Basilea moves closer to US filing of novel antibiotic

Basilea moves closer to US filing of novel antibiotic

Analysts at Goetz Partners say however that the US is “the key market for MRSA antibiotics and accounts for 56% of our peak sales estimate for the drug… due mainly to

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  • Key Accounts Key Accounts

    These may however not be conventional customers, so measuring key accounts in terms of standard metrics like customer coverage or frequency may be counterproductive. ... To date, however, most companies still struggle with what constitutes a key account

  • A difficult journey A difficult journey

    Healthcare accounts can be segmented based on needs. Having defined 'key accounts', we must then delve deeper to see what kind of key account we are dealing with - this very much ... An alternative approach focusing on KPIs has led to quick-wins due to

  • McCann wins Reckitt Benckiser account McCann wins Reckitt Benckiser account

    Havas Worldwide, which previously handled the Air Wick, Clearasil and Finish accounts, 'continues to be a key agency partner and retains the rest of the extensive brand portfolio', Reckitt Benckiser said ... This includes plans to spin out its pharma

  • Kane & Finkel closes Kane & Finkel closes

    Independent agency unable to survive loss of several key accounts. The independent healthcare marketing agency Kane &Finkel has shut up shop due to the loss of several key accounts. ... The first quarter of 2013 saw the San Francisco-based agency lose

  • Ashley Communications looks to the future Ashley Communications looks to the future

    Roxanne Brazier (pictured)  has been promoted to senior account manager. Having joined the company four years ago as account executive, Brazier will now head up key accounts at national and international

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90TEN

90TEN is a global healthcare communications consultancy with a mission to make people healthier and happier through life-changing education and...

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