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key accounts

This page shows the latest key accounts news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

Key Accounts. But not as we know it? How best to deploy your sales force is a vexed question for many companies. ... These may however not be conventional customers, so measuring key accounts in terms of standard metrics like customer coverage or

Latest news

  • A difficult journey A difficult journey

    Healthcare accounts can be segmented based on needs. Having defined 'key accounts', we must then delve deeper to see what kind of key account we are dealing with - this very much ... An alternative approach focusing on KPIs has led to quick-wins due to

  • McCann wins Reckitt Benckiser account McCann wins Reckitt Benckiser account

    Havas Worldwide, which previously handled the Air Wick, Clearasil and Finish accounts, 'continues to be a key agency partner and retains the rest of the extensive brand portfolio', Reckitt Benckiser said ... This includes plans to spin out its pharma

  • Kane & Finkel closes Kane & Finkel closes

    Kane &Finkel closes. Independent agency unable to survive loss of several key accounts. ... The independent healthcare marketing agency Kane &Finkel has shut up shop due to the loss of several key accounts.

  • Ashley Communications looks to the future Ashley Communications looks to the future

    Roxanne Brazier (pictured) has been promoted to senior account manager. Having joined the company four years ago as account executive, Brazier will now head up key accounts at national and international

  • Two thirds of EU and US pharma execs say business model 'is broken'

    One strategy adopted in response the changing environment is a shift of salesforce attention away from their current focus on community physicians to key accounts, payers, hospitals and group purchasing organisations

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Approximately 1 fully matching, plus 16 partially matching documents found.

Latest Intelligence

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    But we predict that reps will play a part in the overall system, both to manage key accounts and in executional roles. ... Reducing cost is a key driver. The old way of doing things is very expensive.

  • Key accounts - origins, responsibilities and differences Key accounts - origins, responsibilities and differences

    Delineating key accounts solely on the basis of absolute sales may therefore be misleading. ... Reports produced should mirror, support and drive this process. Key accounts are different and should be treated as such.

  • An effective commercial model for cancer care An effective commercial model for cancer care

    Emphasising patient-provider communication in cancer care reduces healthcare costs incurred by payers and other key accounts in the healthcare environment.

  • Benchmarking product launches via online networks Benchmarking product launches via online networks

    He then spent over 10 years running high profile accounts within a number of leading digital advertising agencies, delivering several award-winning communication campaigns. ... As Business Director, Michael leads a range of key client accounts and also

  • Sandra Rafferty: 'If I could change one thing…' Sandra Rafferty: 'If I could change one thing…'

    It would be to change the perception that some representatives and managers have about the Key Account Management (KAM) way of working. ... She has had an increase in salary to reflect her new position, a 3-day training course on managing key accounts and

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Approximately 1 fully matching, plus 4 partially matching documents found.

Latest appointments

  • Kelly Warth joins the P/S/L Group network Kelly Warth joins the P/S/L Group network

    GfK. In her most recent role as UK head of health and global business development at GfK, Warth developed and managed the overall business, as well as built key relationships with ... global accounts.

  • Simon Doyle joins STEM Simon Doyle joins STEM

    Doyle - who joins the group from Intercept Pharmaceuticals where he was executive director of commercial operations and marketing - will be at the forefront of a number of key accounts to help

  • Gareth Thurston joins Wilmington Healthcare as an account director Gareth Thurston joins Wilmington Healthcare as an account director

    Wilmington Healthcare has appointed Gareth Thurston as an account director to oversee a number of key accounts across its portfolio.

  • Havas Lynx boosts medical team Havas Lynx boosts medical team

    Also joining Havas Lynx's medical team, Dr Ben Harman-Jones and Dr Yasmin Ghani will specialise in providing medical expertise across the agency's key accounts.

  • The Prime Medical Group strengthens leadership team The Prime Medical Group strengthens leadership team

    Turner (pictured) has over 20 years of medical communications experience, and will be responsible for providing divisional leadership across key accounts in both the agency's UK and US offices. ... The Group has continued to grow in 2016 and both Karen

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Approximately 0 fully matching, plus 9 partially matching documents found.

Latest from PMHub

  • OUTiCO Case Study - Product Launch

    Short time frame to gain positive formulary positioning. SOLUTION. OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards. ... Relevant database of key customers across all accounts. 82% coverage of cross

  • The new pharma marketing playbook

    The new pharma marketing playbook. Do you know about the 5 key areas that must be in your pharma marketing playbook? ... 3. Account Based Marketing and Key Account Management. With finite time and budget available, it has become more important than ever

  • Pharma & life sciences division growth allows Pegasus to fill three new senior positions

    His role includes overseeing several key global and UK pharma accounts, driving new business, and working with the senior team to build the division in line with the company vision to ... Both Yasmin and Megan have shown exceptional client management

  • How to measure marketing success: profit vs ROI

    those joint plans that are built with our key accounts – rather than just looking at the dollar sign at the end of it.”.

  • OUTiCO Case Study - Product Launch

    Short time frame to gain positive formulary positioning. SOLUTION. OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards. ... Relevant database of key customers across all accounts. 82% coverage of cross

More from PMHub
Approximately 0 fully matching, plus 9 partially matching documents found.

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