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key accounts
This page shows the latest key accounts news and features for those working in and with pharma, biotech and healthcare.
Basilea moves closer to US filing of novel antibiotic
Analysts at Goetz Partners say however that the US is “the key market for MRSA antibiotics and accounts for 56% of our peak sales estimate for the drug… due mainly to
Latest news
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Key Accounts
These may however not be conventional customers, so measuring key accounts in terms of standard metrics like customer coverage or frequency may be counterproductive. ... To date, however, most companies still struggle with what constitutes a key account
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A difficult journey
Healthcare accounts can be segmented based on needs. Having defined 'key accounts', we must then delve deeper to see what kind of key account we are dealing with - this very much ... An alternative approach focusing on KPIs has led to quick-wins due to
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McCann wins Reckitt Benckiser account
Havas Worldwide, which previously handled the Air Wick, Clearasil and Finish accounts, 'continues to be a key agency partner and retains the rest of the extensive brand portfolio', Reckitt Benckiser said ... This includes plans to spin out its pharma
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Kane & Finkel closes
Independent agency unable to survive loss of several key accounts. The independent healthcare marketing agency Kane &Finkel has shut up shop due to the loss of several key accounts. ... The first quarter of 2013 saw the San Francisco-based agency lose
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Ashley Communications looks to the future
Roxanne Brazier (pictured) has been promoted to senior account manager. Having joined the company four years ago as account executive, Brazier will now head up key accounts at national and international
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Approximately 1 fully matching, plus 16 partially matching documents found.
Latest Intelligence
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The US celebrates five years of biosimilars on the market – a look to the past, present and future
In fact, Europe accounts for about 90% of worldwide biosimilar sales, while the US is home to more than half of the global biologics market. ... Robert Spina is VP of Key Accounts &Sales at Sandoz. 26th November 2020.
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Turning learning into action: the challenge of behaviour change
Developing a bespoke programme within a framework that accounts for context is the key foundation of long-term success.
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KAM 2.0
What is a ‘Lighthouse Accounts Boost Programme’? It focuses on creating quick wins with a few selected large key accounts through value- oriented partnerships. ... These first movers will learn more and more about their key accounts’ needs, making
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Bridging pharma’s digital gap
But we predict that reps will play a part in the overall system, both to manage key accounts and in executional roles. ... Reducing cost is a key driver. The old way of doing things is very expensive.
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Key accounts - origins, responsibilities and differences
Delineating key accounts solely on the basis of absolute sales may therefore be misleading. ... Reports produced should mirror, support and drive this process. Key accounts are different and should be treated as such.
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Approximately 1 fully matching, plus 7 partially matching documents found.
Latest appointments
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Publicis Health appoints Kara Dugan as president of Razorfish Health
She has successfully led key global accounts in healthcare, and most recently served as general manager of the Razorfish agency.
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Healthcare comms appointments
She will also oversee a number of key accounts. Gareth Thomas, Managing Director of Wilmington Healthcare, said: “ Having worked in sales, marketing and business management roles within the healthcare industry for
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Kelly Warth joins the P/S/L Group network
GfK. In her most recent role as UK head of health and global business development at GfK, Warth developed and managed the overall business, as well as built key relationships with ... global accounts.
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Simon Doyle joins STEM
Doyle - who joins the group from Intercept Pharmaceuticals where he was executive director of commercial operations and marketing - will be at the forefront of a number of key accounts to help
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Gareth Thurston joins Wilmington Healthcare as an account director
Wilmington Healthcare has appointed Gareth Thurston as an account director to oversee a number of key accounts across its portfolio.
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Approximately 0 fully matching, plus 11 partially matching documents found.
Latest from PMHub
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A new leadership role at Porterhouse Medical
of her key accounts and actively seeking new opportunities to drive the development of Porterhouse.
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Turning learning into action: The challenge of behaviour change
Developing a bespoke programme within a framework that accounts for context is the key foundation of long-term success.
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Wilmington Healthcare appoints new Commercial Director
She will also oversee a number of key accounts. Having worked in sales, marketing and business management roles in healthcare for nearly 20 years, Sue has joined Wilmington Healthcare from Veeva ... For further information, visit
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How to measure marketing success: profit vs ROI
those joint plans that are built with our key accounts – rather than just looking at the dollar sign at the end of it.” .
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Wilmington Healthcare makes new senior appointment
Shelley who has worked for Wilmington Healthcare brands since graduating from university 17 years ago, will be overseeing a number of key accounts and ensuring that the specialist teams meet their
More from PMHub
Approximately 0 fully matching, plus 10 partially matching documents found.
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