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key accounts

This page shows the latest key accounts news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

These may however not be conventional customers, so measuring key accounts in terms of standard metrics like customer coverage or frequency may be counterproductive. ... To date, however, most companies still struggle with what constitutes a key account

Latest news

  • A difficult journey A difficult journey

    Healthcare accounts can be segmented based on needs. Having defined 'key accounts', we must then delve deeper to see what kind of key account we are dealing with - this very much ... An alternative approach focusing on KPIs has led to quick-wins due to

  • McCann wins Reckitt Benckiser account McCann wins Reckitt Benckiser account

    Havas Worldwide, which previously handled the Air Wick, Clearasil and Finish accounts, 'continues to be a key agency partner and retains the rest of the extensive brand portfolio', Reckitt Benckiser said ... This includes plans to spin out its pharma

  • Kane & Finkel closes Kane & Finkel closes

    Independent agency unable to survive loss of several key accounts. The independent healthcare marketing agency Kane &Finkel has shut up shop due to the loss of several key accounts. ... The first quarter of 2013 saw the San Francisco-based agency lose

  • Ashley Communications looks to the future Ashley Communications looks to the future

    Roxanne Brazier (pictured)  has been promoted to senior account manager. Having joined the company four years ago as account executive, Brazier will now head up key accounts at national and international

  • Access The Netherlands

    Headcount was reduced by 50 per cent; sales representatives were been replaced by key accounts managers (KAMs) and companies are recognising the need for proper reimbursement and the impact of ... Key challenge. This is the key challenge facing

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Latest Intelligence

  • Turning learning into action: the challenge of behaviour change Turning learning into action: the challenge of behaviour change

    Developing a bespoke programme within a framework that accounts for context is the key foundation of long-term success.

  • KAM 2.0 KAM 2.0

    What is a ‘Lighthouse Accounts Boost Programme’? It focuses on creating quick wins with a few selected large key accounts through value- oriented partnerships. ... These first movers will learn more and more about their key accounts’ needs, making

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    But we predict that reps will play a part in the overall system, both to manage key accounts and in executional roles. ... Reducing cost is a key driver. The old way of doing things is very expensive.

  • Key accounts - origins, responsibilities and differences Key accounts - origins, responsibilities and differences

    Delineating key accounts solely on the basis of absolute sales may therefore be misleading. ... Reports produced should mirror, support and drive this process. Key accounts are different and should be treated as such.

  • An effective commercial model for cancer care An effective commercial model for cancer care

    Emphasising patient-provider communication in cancer care reduces healthcare costs incurred by payers and other key accounts in the healthcare environment.

More from intelligence
Approximately 1 fully matching, plus 6 partially matching documents found.

Latest appointments

  • Healthcare comms appointments Healthcare comms appointments

    She will also oversee a number of key accounts. Gareth Thomas, Managing Director of Wilmington Healthcare, said: “ Having worked in sales, marketing and business management roles within the healthcare industry for

  • Kelly Warth joins the P/S/L Group network Kelly Warth joins the P/S/L Group network

    GfK. In her most recent role as UK head of health and global business development at GfK, Warth developed and managed the overall business, as well as built key relationships with ... global accounts.

  • Simon Doyle joins STEM Simon Doyle joins STEM

    Doyle - who joins the group from Intercept Pharmaceuticals where he was executive director of commercial operations and marketing - will be at the forefront of a number of key accounts to help

  • Gareth Thurston joins Wilmington Healthcare as an account director Gareth Thurston joins Wilmington Healthcare as an account director

    Wilmington Healthcare has appointed Gareth Thurston as an account director to oversee a number of key accounts across its portfolio.

  • Havas Lynx boosts medical team Havas Lynx boosts medical team

    Also joining Havas Lynx's medical team, Dr Ben Harman-Jones and Dr Yasmin Ghani will specialise in providing medical expertise across the agency's key accounts.

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Approximately 0 fully matching, plus 10 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 0 fully matching, plus 12 partially matching documents found.

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