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key accounts

This page shows the latest key accounts news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

Key Accounts. But not as we know it? How best to deploy your sales force is a vexed question for many companies. ... These may however not be conventional customers, so measuring key accounts in terms of standard metrics like customer coverage or

Latest news

  • A difficult journey A difficult journey

    Healthcare accounts can be segmented based on needs. Having defined 'key accounts', we must then delve deeper to see what kind of key account we are dealing with - this very much ... An alternative approach focusing on KPIs has led to quick-wins due to

  • McCann wins Reckitt Benckiser account McCann wins Reckitt Benckiser account

    Havas Worldwide, which previously handled the Air Wick, Clearasil and Finish accounts, 'continues to be a key agency partner and retains the rest of the extensive brand portfolio', Reckitt Benckiser said ... This includes plans to spin out its pharma

  • Kane & Finkel closes Kane & Finkel closes

    Kane &Finkel closes. Independent agency unable to survive loss of several key accounts. ... The independent healthcare marketing agency Kane &Finkel has shut up shop due to the loss of several key accounts.

  • Ashley Communications looks to the future Ashley Communications looks to the future

    Roxanne Brazier (pictured) has been promoted to senior account manager. Having joined the company four years ago as account executive, Brazier will now head up key accounts at national and international

  • Two thirds of EU and US pharma execs say business model 'is broken'

    One strategy adopted in response the changing environment is a shift of salesforce attention away from their current focus on community physicians to key accounts, payers, hospitals and group purchasing organisations

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Approximately 1 fully matching, plus 16 partially matching documents found.

Latest Intelligence

  • KAM 2.0 KAM 2.0

    As the landscape of healthcare stakeholders and influencers becomes more complex and multifaceted, so the need for managing key accounts grows. ... What is a ‘Lighthouse Accounts Boost Programme’? It focuses on creating quick wins with a few selected

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    But we predict that reps will play a part in the overall system, both to manage key accounts and in executional roles. ... Reducing cost is a key driver. The old way of doing things is very expensive.

  • Key accounts - origins, responsibilities and differences Key accounts - origins, responsibilities and differences

    Delineating key accounts solely on the basis of absolute sales may therefore be misleading. ... Reports produced should mirror, support and drive this process. Key accounts are different and should be treated as such.

  • An effective commercial model for cancer care An effective commercial model for cancer care

    Emphasising patient-provider communication in cancer care reduces healthcare costs incurred by payers and other key accounts in the healthcare environment.

  • Benchmarking product launches via online networks Benchmarking product launches via online networks

    He then spent over 10 years running high profile accounts within a number of leading digital advertising agencies, delivering several award-winning communication campaigns. ... As Business Director, Michael leads a range of key client accounts and also

More from intelligence
Approximately 1 fully matching, plus 5 partially matching documents found.

Latest appointments

  • Healthcare comms appointments Healthcare comms appointments

    She will also oversee a number of key accounts. Gareth Thomas, Managing Director of Wilmington Healthcare, said: “Having worked in sales, marketing and business management roles within the healthcare industry for

  • Kelly Warth joins the P/S/L Group network Kelly Warth joins the P/S/L Group network

    GfK. In her most recent role as UK head of health and global business development at GfK, Warth developed and managed the overall business, as well as built key relationships with ... global accounts.

  • Simon Doyle joins STEM Simon Doyle joins STEM

    Doyle - who joins the group from Intercept Pharmaceuticals where he was executive director of commercial operations and marketing - will be at the forefront of a number of key accounts to help

  • Gareth Thurston joins Wilmington Healthcare as an account director Gareth Thurston joins Wilmington Healthcare as an account director

    Wilmington Healthcare has appointed Gareth Thurston as an account director to oversee a number of key accounts across its portfolio.

  • Havas Lynx boosts medical team Havas Lynx boosts medical team

    Also joining Havas Lynx's medical team, Dr Ben Harman-Jones and Dr Yasmin Ghani will specialise in providing medical expertise across the agency's key accounts.

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Approximately 0 fully matching, plus 10 partially matching documents found.

Latest from PMHub

  • Wilmington Healthcare appoints new Commercial Director

    She will also oversee a number of key accounts. Having worked in sales, marketing and business management roles in healthcare for nearly 20 years, Sue has joined Wilmington Healthcare from Veeva ... Wilmington plc focuses on three key knowledge areas:

  • OUTiCO Case Study - Product Launch

    Short time frame to gain positive formulary positioning. SOLUTION. OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards. ... Relevant database of key customers across all accounts. 82% coverage of cross

  • Wilmington Healthcare appoints new Account Director

    Director. In his new post, Gareth will be overseeing a number of key accounts across the Wilmington Healthcare portfolio and ensuring that the relevant specialist teams meet their objectives.

  • Wilmington Healthcare makes new senior appointment

    Director. Shelley who has worked for Wilmington Healthcare brands since graduating from university 17 years ago, will be overseeing a number of key accounts and ensuring that the specialist teams meet

  • The new pharma marketing playbook

    The new pharma marketing playbook. Do you know about the 5 key areas that must be in your pharma marketing playbook? ... 3. Account Based Marketing and Key Account Management. With finite time and budget available, it has become more important than ever

More from PMHub
Approximately 0 fully matching, plus 10 partially matching documents found.

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