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key opinion leaders

This page shows the latest key opinion leaders news and features for those working in and with pharma, biotech and healthcare.

NICE sets out plans for ‘ambitious’ five-year strategy

NICE sets out plans for ‘ambitious’ five-year strategy

The strategy, developed following talks with key opinion leaders, external stakeholders, patients groups and partner organisations, will seek to put NICE ahead of the challenges presented by a ‘rapidly changing’ environment. ... Leadership in data,

Latest news

  • Biogen defends aducanumab filing plan amid scepticism Biogen defends aducanumab filing plan amid scepticism

    Usual’ is the key word in the last sentence however, as Biogen and others think that mixed data may be enough for a green light from the FDA given the desperate ... GlobalData analyst Alessio Brunello said today that key opinion leaders (KOLs) polled

  • ACPs to lead gene therapies in haemophilia market growth ACPs to lead gene therapies in haemophilia market growth

    GlobalData found that key opinion leaders in the eight major markets (the US, France, Germany, Italy, Spain, UK, Japan, and China) are highly optimistic about these therapies and agree that they

  • GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

    Company seeking to revive lacklustre marketing performance. GlaxoSmithKline is to reverse its ban on paying healthcare professionals and key opinion leaders (KOLs), admitting that the policy has hit awareness of its ... Nevertheless, GSK will be keen to

  • A unique ecosystem A unique ecosystem

    How life science and healthcare clusters are driving innovation. Innovation is a key driver for economic growth in the 21st century. ... Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective

  • Harnessing the unrivalled power of key opinion leaders Harnessing the unrivalled power of key opinion leaders

    Engaging early. Engaging the right key opinion leaders (KOLs) at an early stage in the life cycle, and utilising their expertise and influence, is key to securing timely and positive data ... Also, working with KOLs in each of your target markets is key

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Latest Intelligence

  • Market shaping demands behaviour change Market shaping demands behaviour change

    Advocacy is often discussed but is not always truly delivered, lacking real purpose and often being confused with ‘building relationships with key opinion leaders’. ... The Delphi method can be modified to not only focus and consolidate expert

  • Market shaping for better healthcare decisions Market shaping for better healthcare decisions

    Others (eg, patients, key opinion leaders, competitors, customers, policymakers, budget holders, media) will design your market if you don’t. ... Turn expert opinion and real-world experience into credible evidence. Equip and mobilise active advocacy

  • Your brand experience matters Your brand experience matters

    The perception of a brand is increasingly dominated by key influencers with large social media followings instead of key opinion leaders with deep research experience.

  • The ‘blueprint’ for MSL success is changing The ‘blueprint’ for MSL success is changing

    MSLs are active in the pre-launch phase, promoting disease awareness and engagement with Key Opinion Leaders. ... Key performance indicators are aligned to the framework, and competencies help to consistently deliver vital components of the SMOs.

  • The power of high-value, highly relevant content to support clinical decisions The power of high-value, highly relevant content to support clinical decisions

    The year- long digital campaign included a range of materials – including educational articles, quizzes, emails and banners – featuring relevant Key Opinion Leaders. ... The gap is made credible because it is based on real HCP engagement –

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Latest appointments

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Latest from PMHub

  • FREE eBook: The Complete Guide to Virtualizing In-person Meetings

    For many, this transition began years ago, but for others, it’s been a dramatic shift in how they conduct day-to-day business and interact with colleagues, key opinion leaders,

  • The rise of the healthcare social media influencer

    Social media platforms have democratized the creation and dissemination of information—anyone can express an opinion and share it with their followers. Their content extends to in‑depth customer reviews and ... 3, 4. While expert endorsers, or

  • Market Shaping for Better Healthcare Decisions

    Others (eg, patients, key opinion leaders, competitors, customers, policymakers, budget holders, media) will design your market if you don’t. ... Turn expert opinion and real-world experience into credible evidence. Equip and mobilise active advocacy

  • PRESS RELEASE: IMPETUS DIGITAL LAUNCHES INSITE EVENT™

    To monitor the success of the event, organizers have real-time access to several key user metrics. ... Impetus Digital has over 13 years’ experience helping life science clients around the globe create sustained and authentic relationships with key

  • Building Stakeholder Relationships in the New Normal

    Randi Goeckeler, Global Stakeholder Relations &Strategic Engagement Leadership Expert, discusses some of the key lessons she has learned from the various roles she has held at top pharma companies. ... the importance of engaging patients and digital key

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