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key opinion leaders

This page shows the latest key opinion leaders news and features for those working in and with pharma, biotech and healthcare.

GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

Company seeking to revive lacklustre marketing performance. GlaxoSmithKline is to reverse its ban on paying healthcare professionals and key opinion leaders (KOLs), admitting that the policy has hit awareness of its ... Nevertheless, GSK will be keen to

Latest news

  • A unique ecosystem A unique ecosystem

    How life science and healthcare clusters are driving innovation. Innovation is a key driver for economic growth in the 21st century. ... Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective

  • Harnessing the unrivalled power of key opinion leaders Harnessing the unrivalled power of key opinion leaders

    Engaging early. Engaging the right key opinion leaders (KOLs) at an early stage in the life cycle, and utilising their expertise and influence, is key to securing timely and positive data ... Also, working with KOLs in each of your target markets is key

  • Spink wins gastroenterology society account Spink wins gastroenterology society account

    ESPGHAN’s annual congress is attended by over 4, 000 delegates and globally attracts key opinion leaders in the field of paediatric gastroenterology, hepatology and nutrition. ... Managing relations with the medical trade and global press, Spink will

  • Riding the wave of digital disruption Riding the wave of digital disruption

    And the key to thriving in this brave new world lies with the changing needs of the healthcare professional. ... Specifically, Gorini's team in Italy is working to use this customer data to tailor interactions with key opinion leaders to follow their

  • Connected Healthcare Connected Healthcare

    Despite the inexorable shift to digital, Cello's research has found that information received face-to-face from peers, key opinion leaders (KOLs), pharma sales representatives and sponsored conferences remain the

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Latest Intelligence

  • Immunotherapy combination trials Q&A Immunotherapy combination trials Q&A

    In order to ensure efficient spend and effort, these key criteria should be met positively and, most importantly, only those sites that have the capabilities to deliver IO trials, as well ... Patient referral networks, recruitment materials and scientific

  • Developing advocacy in the pharmaceutical industry Developing advocacy in the pharmaceutical industry

    In fact, having open and honest relationships with your key opinion leaders (KOLs) is crucial to launching and growing a successful brand and is an important element of any business plan. ... The development of a charter is an elegant way of doing this

  • The Patient Journey

    the audience, whether this be patients, healthcare professionals or key opinion leaders. ... 5 Engage with key influencers throughout the patients’ journeys. This allows the development of a robust strategic patient pathway.

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Combining situational and sensorial learning via AR is an exciting way to improve information retention, deepen understanding of benefits and even pre-market complicated products to key opinion leaders. ... Forward-thinking companies will lead the  way

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    2. Add value to HCP Digital Opinion Leaders. Pharmaceutical companies that develop relationships with highly engaged online HCPs are likely to achieve better reach and engagement overall online. ... Conversely, your existing Key Opinion Leaders (KOLs)

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