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KOL Engagement

This page shows the latest KOL Engagement news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

KOL webinar preference further increased to 69%, asserting its global dominance as the most preferred channel to reach HCPs. ... Globally, KOL webinars and social media continue to dominate as the most preferred channels in both called-on and white-space

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  • Engaging with your opinion leaders Engaging with your opinion leaders

    Of course you do. Are your company's KOL engagement processes conducive to this? ... medical affairs in the run-up to launch, and commissioned to deliver the first KOL mapping the company has undertaken.

  • Next-generation KOL intelligence Next-generation KOL intelligence

    Advances in KOL intelligence are delivering richer insights into clinical landscapes than ever before, better enabling pharma to meet the challenges of an increasingly competitive and complex environment for KOL engagement. ... Or are you new to KOL

  • Mapping KOL relationships Mapping KOL relationships

    Whether conducting your own KOL mapping or working with an agency, start by asking yourself: what would I do with the information gleaned? ... The resulting mapping will provide a wealth of insights that will make your KOL engagement programme specific

  • Sustaining relationships Sustaining relationships

    Every KOL has different interests and wants to be engaged in a different way. ... How can you ensure more effective KOL engagement? Many pharma companies are really good at working with KOLs.

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COVID-19 Updates and Daily News

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COUCH Health

We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...

Latest intelligence

Kulveer Singh
Surviving cancer: a new era for patients
Now more than ever, a shift in perspective is needed...
Crisis? No problem!
Issues planning & management for pharma spokespeople, by Andrew Smith...
Are patient recruitment and retention rates rising or falling?
First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....

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