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KOL Mapping

This page shows the latest KOL Mapping news and features for those working in and with pharma, biotech and healthcare.

Current and future trends for developing digital medical communications

Current and future trends for developing digital medical communications

Products that may fit into this area include KOL mapping tools (such as our proprietary expert identification and engagement tool called Nucleus POLAR), AI-driven personalised content websites and social media

Latest news

  • The reed that bends: pharma needs to adapt to cultural sensitivities The reed that bends: pharma needs to adapt to cultural sensitivities

    Religion and other variables can influence things like KOL mapping exercises.

  • Cramping your style?

    What is the value of our efforts? KOL mapping. Advisory boards. ... KOL relationships. HCP feedback. Market feedback. Awareness levels. Prescribing shifts. Patient access.

  • Evolution of Education

    Choosing an agency involves assessing key elements such as: data publishing, pharmacovigilance knowledge, CME accreditation, emedia developments, KOL mapping and development techniques. ... KOL involvement. KOLs are critical to educating and preparing

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Latest Intelligence

  • Developing advocacy in the pharmaceutical industry Developing advocacy in the pharmaceutical industry

    But if you or your company is new to a therapy area, you may wish to use KOL profiling or mapping to help identify the right candidates. ... KOL mapping can include both traditional and novel means of identification.

  • Engaging with your opinion leaders Engaging with your opinion leaders

    medical affairs in the run-up to launch, and commissioned to deliver the first KOL mapping the company has undertaken. ... A good KOL mapping is both extensive and forward-looking: identifying the opinion leaders of tomorrow allows a company to develop

  • Mapping KOL relationships Mapping KOL relationships

    aspirations. This month, we look at how mapping the KOL landscape can advance this knowledge and your understanding of the disease area as a whole. ... Whether conducting your own KOL mapping or working with an agency, start by asking yourself: what

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Latest from PMHub

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