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KOLs
This page shows the latest KOLs news and features for those working in and with pharma, biotech and healthcare.
Current and future trends for developing digital medical communications
Products that may fit into this area include KOL mapping tools (such as our proprietary expert identification and engagement tool called Nucleus POLAR), AI-driven personalised content websites and social media
Latest news
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The digital shift in pharma marketing
KOL webinar preference further increased to 69%, asserting its global dominance as the most preferred channel to reach HCPs. ... Globally, KOL webinars and social media continue to dominate as the most preferred channels in both called-on and white-space
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Biogen defends aducanumab filing plan amid scepticism
GlobalData analyst Alessio Brunello said today that key opinion leaders (KOLs) polled by the company “expressed mixed opinion about the potential approval from FDA as its standard of approval is substantial
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Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends
While brand portals, KOL webinars and social media are frequently used channels, third party websites and online journals in the US and tele-detailing in Europe/Asia received the highest rating
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GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing
Company seeking to revive lacklustre marketing performance. GlaxoSmithKline is to reverse its ban on paying healthcare professionals and key opinion leaders (KOLs), admitting that the policy has hit awareness of its ... GSK says it will now return to
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Taming the Monster
physicians and KOLs.
More from news
Approximately 2 fully matching, plus 109 partially matching documents found.
Latest Intelligence
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Facing up to virtual reality
That scientific content – which can be visualised and presented by KOLs in innovative, digitally enhanced ways – provides the platform for a virtual engagement event, for example, one week later. ... Here, those same KOLs can present bite-sized
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AI and genomics: a revolution in drug discovery and development
Using our approach we quickly identified and validated with multiple KOLs 33 additional genes that were strongly associated with ALS.”.
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Case study: 4 Sites – Navigating the course ahead
A UK Steering Committee of Gastroenterology KOLs looked to develop an agenda to provide meaningful, practical education on T2T. ... board. Delegates want more from a stand- alone, including follow-up education via self-led remote learning, both on-
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Breaking from tradition - social media at medical congresses
4. Provide a platform for others.Could you tick both the value-added and partnership boxes by helping your Key Opinion Leaders (KOLs) to develop their profile using your corporate social ... Increasingly, as well as planning offline symposia and speaking
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The social dilemma: is it time for pharma to join the party?
One potential area is Key Opinion Leader (KOL) development. Pharma builds much of its engagement model around KOLs. ... Tapas Mukherjee. But is the industry’s emphasis on KOLs dictating – and perhaps even restricting – modern HCP engagement?
More from intelligence
Approximately 7 fully matching, plus 37 partially matching documents found.
Latest appointments
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Ashfield appoints new UK head of patient solutions
She has also worked with many key opinion leaders (KOLs) and facilitated advisory boards to aid the delivery of new models of patient care pathways, and was the winner of the
More from appointments
Approximately 0 fully matching, plus 1 partially matching documents found.
Latest from PMHub
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Demonstrating the value of HCP self-serve portals
For example, rather than monitoring the number of ‘plays’ for a KOL video or page views for a patient case study, you might monitor the number/percentage of target HCPs that
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Attigo (part of the Mednet Group)
Connecting you to your customer through:. KOL development. Advisory boards, steering groups, speaker training.
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Live Webinar: Building Stakeholder Relationships in the New Normal
engagement between medical leadership and other functional leaders, the difference between KOL’s and digital key opinion leaders, and many more exciting questions.
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Kendle Healthcare
We believe that KOL relationship-building can transform market performance. We invest all our energies in helping our clients to do it well. ... Kendle’s engagement team partners with clients to design and implement a KOL programme which gets the best
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Virtual Engagement At Porterhouse: Reflections on the past few months
we have found to be the key advantages of virtual client and KOL engagement strategies in a now predominantly digital world. ... Meeting the ‘face behind the phone’ has helped us to relate to clients and KOLs as individuals outside of their
More from PMHub
Approximately 5 fully matching, plus 40 partially matching documents found.
COVID-19 Updates and Daily News
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PMHub
Fishawack Group of Companies
The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...
Latest intelligence
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
- Alone we can do so little, together we can do so much
- Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
- 7 important considerations for creating an inclusive clinical trial website
- You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
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