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KOLs

This page shows the latest KOLs news and features for those working in and with pharma, biotech and healthcare.

Current and future trends for developing digital medical communications

Current and future trends for developing digital medical communications

Products that may fit into this area include KOL mapping tools (such as our proprietary expert identification and engagement tool called Nucleus POLAR), AI-driven personalised content websites and social media

Latest news

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Latest Intelligence

  • Facing up to virtual reality Facing up to virtual reality

    That scientific content – which can be visualised and presented by KOLs in innovative, digitally enhanced ways – provides the platform for a virtual engagement event, for example, one week later. ... Here, those same KOLs can present bite-sized

  • AI and genomics: a revolution in drug discovery and development AI and genomics: a revolution in drug discovery and development

    Using our approach we quickly identified and validated with multiple KOLs 33 additional genes that were strongly associated with ALS.”.

  • Case study: 4 Sites – Navigating the course ahead Case study: 4 Sites – Navigating the course ahead

    A UK Steering Committee of Gastroenterology KOLs looked to develop an agenda to provide meaningful, practical education on T2T. ... board. Delegates want more from a stand- alone, including follow-up education via self-led remote learning, both on-

  • Breaking from tradition - social media at medical congresses Breaking from tradition - social media at medical congresses

    4. Provide a platform for others.Could you tick both the value-added and partnership boxes by helping your Key Opinion Leaders (KOLs) to develop their profile using your corporate social ... Increasingly, as well as planning offline symposia and speaking

  • The social dilemma: is it time for pharma to join the party?

    One potential area is Key Opinion Leader (KOL) development. Pharma builds much of its engagement model around KOLs. ... Tapas Mukherjee. But is the industry’s emphasis on KOLs dictating – and perhaps even restricting – modern HCP engagement?

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Latest appointments

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Latest from PMHub

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

Latest intelligence

InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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