This page shows the latest KOLs news and features for those working in and with pharma, biotech and healthcare.
Products that may fit into this area include KOL mapping tools (such as our proprietary expert identification and engagement tool called Nucleus POLAR), AI-driven personalised content websites and social media
KOL webinar preference further increased to 69%, asserting its global dominance as the most preferred channel to reach HCPs. ... Globally, KOL webinars and social media continue to dominate as the most preferred channels in both called-on and white-space
GlobalData analyst Alessio Brunello said today that key opinion leaders (KOLs) polled by the company “expressed mixed opinion about the potential approval from FDA as its standard of approval is substantial
While brand portals, KOL webinars and social media are frequently used channels, third party websites and online journals in the US and tele-detailing in Europe/Asia received the highest rating
Company seeking to revive lacklustre marketing performance. GlaxoSmithKline is to reverse its ban on paying healthcare professionals and key opinion leaders (KOLs), admitting that the policy has hit awareness of its ... GSK says it will now return to
physicians and KOLs.
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That scientific content – which can be visualised and presented by KOLs in innovative, digitally enhanced ways – provides the platform for a virtual engagement event, for example, one week later. ... Here, those same KOLs can present bite-sized
Using our approach we quickly identified and validated with multiple KOLs 33 additional genes that were strongly associated with ALS.”.
A UK Steering Committee of Gastroenterology KOLs looked to develop an agenda to provide meaningful, practical education on T2T. ... board. Delegates want more from a stand- alone, including follow-up education via self-led remote learning, both on-
4. Provide a platform for others.Could you tick both the value-added and partnership boxes by helping your Key Opinion Leaders (KOLs) to develop their profile using your corporate social ... Increasingly, as well as planning offline symposia and speaking
One potential area is Key Opinion Leader (KOL) development. Pharma builds much of its engagement model around KOLs. ... Tapas Mukherjee. But is the industry’s emphasis on KOLs dictating – and perhaps even restricting – modern HCP engagement?
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She has also worked with many key opinion leaders (KOLs) and facilitated advisory boards to aid the delivery of new models of patient care pathways, and was the winner of the
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Why you need to build relationships with KOLs and patients much earlier than you think.
Why you need to build relationships with KOLs and patients much earlier than you think.
Sandra has extensive experience working in physician, patient, and brand strategy; product marketing; digital; and KOL engagement. ... We discuss a variety of topics, from the impact of COVID-19 on the way that Pharma teams interact with internal
EXHIBITIONS &EVENTS. As your KOLs deliver their keynotes to a full house, larger-than-life stage graphics can support and enhance messaging and aid audience engagement.
For example, rather than monitoring the number of ‘plays’ for a KOL video or page views for a patient case study, you might monitor the number/percentage of target HCPs that
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Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...