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KOLs

This page shows the latest KOLs news and features for those working in and with pharma, biotech and healthcare.

GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

Company seeking to revive lacklustre marketing performance. GlaxoSmithKline is to reverse its ban on paying healthcare professionals and key opinion leaders (KOLs), admitting that the policy has hit awareness of its ... GSK says it will now return to

Latest news

Taming the Monster

physicians and KOLs.
Signal strength

Certainly, as companies seek to build reputation and trust amongst KOLs, medical affairs teams will be central to demonstrating the transparency, scientific rigour and medical accountability that should underpin every communication
Harnessing the unrivalled power of key opinion leaders

Indeed, many pharma companies have been shown to wait until phase III has started before approaching KOLs. ... For example, some KOLs may be experts in clinical trial design while others might excel in public speaking.
Back to the future

For example, market access and KOL management are secondary to channel management and branding.
Connected Healthcare

Despite the inexorable shift to digital, Cello's research has found that information received face-to-face from peers, key opinion leaders (KOLs), pharma sales representatives and sponsored conferences remain the

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Approximately 2 fully matching, plus 105 partially matching documents found.

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Breaking from tradition - social media at medical congresses

4. Provide a platform for others.Could you tick both the value-added and partnership boxes by helping your Key Opinion Leaders (KOLs) to develop their profile using your corporate social ... Increasingly, as well as planning offline symposia and speaking
The social dilemma: is it time for pharma to join the party?

One potential area is Key Opinion Leader (KOL) development. Pharma builds much of its engagement model around KOLs. ... Tapas Mukherjee. But is the industry’s emphasis on KOLs dictating – and perhaps even restricting – modern HCP engagement?
Is anybody listening?

As with all engagement initiatives, marketers need to work as hard to identify COLs (Consumer Opinion Leaders) and POLs (Patient Opinion Leaders) as they’ve historically done to identify clinical KOLs.
Nudge-nudge, think-think

It’s a classic ‘nudge’. The principle is at the root of KOL work – but it applies equally to patients.
Developing advocacy in the pharmaceutical industry

Programme types are multiple and varied, and if you have a KOL or group of KOLs in mind, it is important to match your programme with their strengths and career status. ... But if you or your company is new to a therapy area, you may wish to use KOL

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Approximately 7 fully matching, plus 34 partially matching documents found.

Latest from PMHub

The role of brain health in treating MS

Blue Latitude Health speaks to Professor Gavin Giovannoni, key opinion leader and Chair of Neurology, Barts and The London School of Medicine and Dentistry, about his theories on brain health, the importance of a holistic approach to MS and why
Good data is nothing without advocacy

KOL mapping exercises are vital at an early stage, and potential advocates should be open to forming long-term relationships. ... Experienced agencies have the capabilities and resources to gain access to the KOLs who can help boost your brand.
Nucleus Global launches Nucleus POLAR™, a state-of-the-art expert search engine and engagement management tool

Nucleus POLAR uses cutting-edge technology to enable rapid external expert identification, mapping and centralised engagement planning. Nucleus Global, the world’s largest specialist independent medical communications network, has launched a
PRMA Consulting Ltd

Our tailored services include strategic market access, landscape assessments, payer and KOL engagement, value propositions, GVDs, evidence generation, real-world evidence, pricing and reimbursement strategy.
How can pharma engage with key stakeholders on NHS service transformation?

Industry should also refine its proposition for transformation leads, medicines management staff and other key opinion leaders (KOLs), who may have different drivers and priorities. .

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Approximately 6 fully matching, plus 46 partially matching documents found.

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