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KPIs

This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.

Top tips for “digitally cautious” pharma

Top tips for “digitally cautious” pharma

Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and quantitative KPIs.

  • A New View A New View

    In a world of never-ending KPIs and metrics, the evolution of marketing is naturally dictating new activities and new measurements of success.

  • Severe weather warning Severe weather warning

    Strong guidance and support of local training. Evolution of local KPIs and incentives to focus on value creation.

  • A difficult journey A difficult journey

    An alternative approach focusing on KPIs has led to quick-wins due to strong involvement of key accounts from the outset. ... In one pharmaceutical company, after defining a set of KPIs reflecting the specific account archetypes, country organisations

  • The behavioural science of adherence The behavioural science of adherence

    Once objectives have been clearly defined, key performance indicators (KPIs) can be set, along with a measurement framework, so that outcome reports can be issued to measure the impact of the

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The modern approach to B2B sales is data-driven, and enabled by digital tools....

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