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KPIs

This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.

The march to sustainability

Strategically, every part of the business should set, communicate and report KPIs that measure sustainability goals.

Latest news

Pharma Brand Planners' Blog (Part 7)

Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.
Pharma Brand Planners' Blog (Part 6)

Only one out of the ten brand plans had SMART objectives linked to their KPIs. ... Do you have budget in place and a clear owner for research, tracking and reporting against your KPIs?
Pharma Brand Planners' Blog (Part 5)

How to ‘sell’ your brand plan....
The Communiqué Awards: what are judges looking for?

When talking about the impact of the campaigns, and that this was not solely about KPIs, Andrew Binns commented that this is where the subjective side of things came in and
Top tips for “digitally cautious” pharma

Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.

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Latest Intelligence

Measuring what matters: how to create the right KPIs for your brand, launch and portfolio

So how do we use KPIs effectively and how do we know we are making positive progress towards a strategic objective? ... When developing your brand plan, KPIs should be aligned to SMART business objectives and strategic imperatives with clear targets and
The 2019 CPhI Pharma Index Report

The rankings were determined by hundreds of industry experts who, based on their own opinion, scored each market on a number of key performance indicators (KPIs). ... These KPIs included growth potential, API manufacturing, innovation, competitiveness
Re-imagining content supply chains for a next-gen customer experience in pharma

In terms of maximising utility of content supply chain, we are focusing on five KPIs: use of content, re-use of content, cost of content, quality of content and time to ... These KPIs are driven from two needs. First, the need for efficiency, we simply
What pharma marketers can learn from Disney

Using metrics to measure performance against KPIs is key. And there is an almost limitless amount of metrics that can be derived from digital channels.
Measures for measures

However, in many cases, those KPIs have been determined by the technology rather than customer need. ... It’s a missed opportunity, because none of the current digital KPIs actually help you move forward.”.

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Latest from PMHub

Viseven

CRM-friendly branded email templates connected with rep-triggered emails and newsletters. Dynamic KPIs monitoring for tracking content-based interactions in target CRM.
2019: A pivotal year for the NHS

The plan, which reaffirmed the NHS’s commitment to integrated care, has prompted significant changes with regards to structure; finance; commissioning; outcomes and key performance indicators (KPIs). ... It means that hospitals and CCGs must now work
Localising content: How to not get lost in translation

Clearly articulate your expectations, the KPIs that will be used to measure success, and the targets you expect to meet at the end of the campaign.
Good data is nothing without advocacy

Lack of the “what’s in it for me?” factor. Measurement. At the outset of any new programme, a set of key performance indicators (KPIs) should be developed to evaluate the ... the impact on social media. These KPIs will allow you to measure the
Measures for measures

Distilling the vast amount of data available to marketeers often results in a dizzying array of KPIs, leaving many with information overload. ... Dennis O’Brien, Lucid CEO, believes that the traditional method, in which digital strategy feeds into

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Real Science Communications is a scientific centre of excellence, infusing credibility and scientific rigour into the conversations around health and...