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KPIs

This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.

The Communiqué Awards: what are judges looking for?

The Communiqué Awards: what are judges looking for?

When talking about the impact of the campaigns, and that this was not solely about KPIs, Andrew Binns commented that this is where the subjective side of things came in and

Latest news

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and quantitative KPIs.

  • A New View A New View

    In a world of never-ending KPIs and metrics, the evolution of marketing is naturally dictating new activities and new measurements of success.

  • Severe weather warning Severe weather warning

    Strong guidance and support of local training. Evolution of local KPIs and incentives to focus on value creation.

  • A difficult journey A difficult journey

    An alternative approach focusing on KPIs has led to quick-wins due to strong involvement of key accounts from the outset. ... In one pharmaceutical company, after defining a set of KPIs reflecting the specific account archetypes, country organisations

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