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KPIs
This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.
Top tips for “digitally cautious” pharma
Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.
Latest news
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La La Land? The myth of multichannel excellence
Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and quantitative KPIs.
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A New View
In a world of never-ending KPIs and metrics, the evolution of marketing is naturally dictating new activities and new measurements of success.
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Severe weather warning
Strong guidance and support of local training. Evolution of local KPIs and incentives to focus on value creation.
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A difficult journey
An alternative approach focusing on KPIs has led to quick-wins due to strong involvement of key accounts from the outset. ... In one pharmaceutical company, after defining a set of KPIs reflecting the specific account archetypes, country organisations
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The behavioural science of adherence
Once objectives have been clearly defined, key performance indicators (KPIs) can be set, along with a measurement framework, so that outcome reports can be issued to measure the impact of the
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Approximately 0 fully matching, plus 24 partially matching documents found.
Latest Intelligence
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KAM 2.0
Pharmaceutical companies have applied different KAM change programmes, such as traditional KAM excellence programmes, training programmes for KAMs and joint account KPIs programmes.
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How pharma can unlock the potential of influencer marketing
It is important to take a strategic view and set clear KPIs from the outset, too.
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Improving NHS sustainability through service redesign partnerships and effective communications
Forming redesign partnerships and implementing effective redesign programmes will help the NHS continue to do the day job, achieve KPIs while streamlining pathways, improve productivity and efficiency, reduce clinical variation and
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The bulk of pharma digital spend fails to alter industry’s greenhorn status
Indegene’s Digital Maturity study reveals huge gaps in KPIs. The passage of the Health Information Technology for Economic and Clinical Health (HITECH) Act in 2009 paved the way for an
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Evolve and thrive vs wait and wither
Establish and agree a clear vision for the role of marketing - create a shared view of success, aligned key performance indicators (KPIs) and budget.
More from intelligence
Approximately 0 fully matching, plus 14 partially matching documents found.
Latest from PMHub
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Creativity has lost its worth
We want to put a feather in the cap of our clients by coming up with ideas that exceed KPIs, meet objectives, impact business, and win awards.
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What pharma marketers can learn from growth hacking?
Obsessives about results— Be clear about your KPIs and ensure all activity will drive these.
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Measurement and optimisation for digital marketing success in the pharmaceutical industry
2. Identify critical success factors and KPIs. Based on business and marketing objectives, the next step is to identify critical success factors associated with each of the objectives. ... It’ s critical for the development of meaningful KPIs, rather
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A guide to measuring and tracking brand KPIs
Indeed selecting the right time period over which to measure KPIs is one of the most important decisions to make. ... Internal stakeholders need to buy-in to what success looks like and the chosen KPIs.
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Uptake Strategies selected by PM Society to deliver new PriMe workshop – ‘Mastering Launch Excellence’
A practical understanding of how to define KPIs for pre-launch readiness and post launch success.
More from PMHub
Approximately 2 fully matching, plus 19 partially matching documents found.
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