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KPIs
This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.
The Communiqué Awards: what are judges looking for?
When talking about the impact of the campaigns, and that this was not solely about KPIs, Andrew Binns commented that this is where the subjective side of things came in and
Latest news
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Top tips for “digitally cautious” pharma
Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.
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La La Land? The myth of multichannel excellence
Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and quantitative KPIs.
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A New View
In a world of never-ending KPIs and metrics, the evolution of marketing is naturally dictating new activities and new measurements of success.
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Severe weather warning
Strong guidance and support of local training. Evolution of local KPIs and incentives to focus on value creation.
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A difficult journey
An alternative approach focusing on KPIs has led to quick-wins due to strong involvement of key accounts from the outset. ... In one pharmaceutical company, after defining a set of KPIs reflecting the specific account archetypes, country organisations
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Approximately 0 fully matching, plus 23 partially matching documents found.
Latest Intelligence
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Re-imagining content supply chains for a next-gen customer experience in pharma
In terms of maximising utility of content supply chain, we are focusing on five KPIs: use of content, re-use of content, cost of content, quality of content and time to ... These KPIs are driven from two needs. First, the need for efficiency, we simply
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What pharma marketers can learn from Disney
Using metrics to measure performance against KPIs is key. And there is an almost limitless amount of metrics that can be derived from digital channels.
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Measures for measures
However, in many cases, those KPIs have been determined by the technology rather than customer need. ... It’s a missed opportunity, because none of the current digital KPIs actually help you move forward.”.
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Our industry is built on data and KPIs; drugs must meet strict criteria or they are not approved. ... The KPIs that drugs are developed against are rigorously thought-out and controlled.
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Launch like a PRO: the art and science of successful entry to market
As arduous as it might feel, time spent developing KPIs is a good investment. ... 4. Agreed and visible: ensure KPIs are understood across the cross-functional team, geographies and through the organisation.
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Approximately 0 fully matching, plus 19 partially matching documents found.
Latest from PMHub
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Good data is nothing without advocacy
Lack of the “what’s in it for me?” factor. Measurement. At the outset of any new programme, a set of key performance indicators (KPIs) should be developed to evaluate the ... the impact on social media. These KPIs will allow you to measure the
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Measures for measures
Distilling the vast amount of data available to marketeers often results in a dizzying array of KPIs, leaving many with information overload. ... Dennis O’Brien, Lucid CEO, believes that the traditional method, in which digital strategy feeds into
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Creativity has lost its worth
We want to put a feather in the cap of our clients by coming up with ideas that exceed KPIs, meet objectives, impact business, and win awards. Creativity is what gets
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What pharma marketers can learn from growth hacking?
Obsessives about results— Be clear about your KPIs and ensure all activity will drive these.
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Live from Singapore: Full speed ahead - Unlock the full potential of your brand tracking
Make sure you get off to the right start. We show you how to translate your business needs and KPIs into a research tool which asks the right people the right
More from PMHub
Approximately 2 fully matching, plus 19 partially matching documents found.
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