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KPIs

This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 7)

Pharma Brand Planners' Blog (Part 7)

Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.

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  • The 2019 CPhI Pharma Index Report The 2019 CPhI Pharma Index Report

    The rankings were determined by hundreds of industry experts who, based on their own opinion, scored each market on a number of key performance indicators (KPIs). ... These KPIs included growth potential, API manufacturing, innovation, competitiveness

  • Re-imagining content supply chains for a next-gen customer experience in pharma Re-imagining content supply chains for a next-gen customer experience in pharma

    In terms of maximising utility of content supply chain, we are focusing on five KPIs: use of content, re-use of content, cost of content, quality of content and time to ... These KPIs are driven from two needs. First, the need for efficiency, we simply

  • What pharma marketers can learn from Disney

    Using metrics to measure performance against KPIs is key. And there is an almost limitless amount of metrics that can be derived from digital channels.

  • Measures for measures Measures for measures

    However, in many cases, those KPIs have been determined by the technology rather than customer need. ... It’s a missed opportunity, because none of the current digital KPIs actually help you move forward.”.

  • 01000010 01101001 01101110 01100001 01110010 01111001 01000010 01101001 01101110 01100001 01110010 01111001

    Our industry is built on data and KPIs; drugs must meet strict criteria or they are not approved. ... The KPIs that drugs are developed against are rigorously thought-out and controlled.

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  • 2019: A pivotal year for the NHS

    The plan, which reaffirmed the NHS’s commitment to integrated care, has prompted significant changes with regards to structure; finance; commissioning; outcomes and key performance indicators (KPIs). ... It means that hospitals and CCGs must now work

  • Localising content: How to not get lost in translation Localising content: How to not get lost in translation

    Clearly articulate your expectations, the KPIs that will be used to measure success, and the targets you expect to meet at the end of the campaign.

  • Good data is nothing without advocacy

    Lack of the “what’s in it for me?” factor. Measurement. At the outset of any new programme, a set of key performance indicators (KPIs) should be developed to evaluate the ... the impact on social media. These KPIs will allow you to measure the

  • Measures for measures

    Distilling the vast amount of data available to marketeers often results in a dizzying array of KPIs, leaving many with information overload. ... Dennis O’Brien, Lucid CEO, believes that the traditional method, in which digital strategy feeds into

  • Creativity has lost its worth

    We want to put a feather in the cap of our clients by coming up with ideas that exceed KPIs, meet objectives, impact business, and win awards. Creativity is what gets

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