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KPIs
This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.
Top tips for “digitally cautious” pharma
Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.
Latest news
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La La Land? The myth of multichannel excellence
Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and quantitative KPIs.
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A New View
In a world of never-ending KPIs and metrics, the evolution of marketing is naturally dictating new activities and new measurements of success.
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Severe weather warning
Strong guidance and support of local training. Evolution of local KPIs and incentives to focus on value creation.
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A difficult journey
An alternative approach focusing on KPIs has led to quick-wins due to strong involvement of key accounts from the outset. ... In one pharmaceutical company, after defining a set of KPIs reflecting the specific account archetypes, country organisations
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The behavioural science of adherence
Once objectives have been clearly defined, key performance indicators (KPIs) can be set, along with a measurement framework, so that outcome reports can be issued to measure the impact of the
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Approximately 0 fully matching, plus 24 partially matching documents found.
Latest Intelligence
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The bulk of pharma digital spend fails to alter industry’s greenhorn status
Indegene’s Digital Maturity study reveals huge gaps in KPIs. The passage of the Health Information Technology for Economic and Clinical Health (HITECH) Act in 2009 paved the way for an
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Evolve and thrive vs wait and wither
Establish and agree a clear vision for the role of marketing - create a shared view of success, aligned key performance indicators (KPIs) and budget.
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Humanisation
Each tactic and deliverable will have a series of KPIs linked to the impact of the educational programme or commercial campaign.
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Is ‘value’ in the eye of the beholder?
This strategic approach looks at the bigger picture, so not just cost-cutting but quantitative aspects like knowledge gain and performance against KPIs, as well as more subjective aspects including
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‘Dear Pharma, stop talking, start delivering’
business. With no clear monetary value attached to patient impact, these units are either systematically underfunded or need to focus on non-patient-impact KPIs such as PR or corporate brand
More from intelligence
Approximately 0 fully matching, plus 11 partially matching documents found.
Latest from PMHub
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Measurement and optimisation for digital marketing success in the pharmaceutical industry
2. Identify critical success factors and KPIs. Based on business and marketing objectives, the next step is to identify critical success factors associated with each of the objectives. ... It’ s critical for the development of meaningful KPIs, rather
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What does the Five Year Forward View mean for pharma?
Understanding the bigger picture in terms of how STPs will affect areas such as NHS structure, leadership, commissioning, KPIs, efficiency, procurement and patient pathways is crucial for pharma.
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How will Sustainability and Transformation Plans (STPs) change the NHS in 2017?
Understanding the bigger picture in terms of how STPs will affect areas such as NHS structure, leadership, commissioning, KPIs, efficiency, procurement and patient pathways is crucial for pharma.
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How to get faster results with digital communication
How to get faster results with digital communication. Everyone is under pressure to deliver results fast, so how can you speed up the positive effects of your e-detailing and multichannel communication? One proven answer is to get the data
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A guide to measuring and tracking brand KPIs
Indeed selecting the right time period over which to measure KPIs is one of the most important decisions to make. ... Internal stakeholders need to buy-in to what success looks like and the chosen KPIs.
More from PMHub
Approximately 2 fully matching, plus 15 partially matching documents found.
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