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KPIs
This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.
Top tips for “digitally cautious” pharma
Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.
Latest news
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La La Land? The myth of multichannel excellence
Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and quantitative KPIs.
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A New View
In a world of never-ending KPIs and metrics, the evolution of marketing is naturally dictating new activities and new measurements of success.
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Severe weather warning
Strong guidance and support of local training. Evolution of local KPIs and incentives to focus on value creation.
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A difficult journey
An alternative approach focusing on KPIs has led to quick-wins due to strong involvement of key accounts from the outset. ... In one pharmaceutical company, after defining a set of KPIs reflecting the specific account archetypes, country organisations
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The behavioural science of adherence
Once objectives have been clearly defined, key performance indicators (KPIs) can be set, along with a measurement framework, so that outcome reports can be issued to measure the impact of the
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Latest Intelligence
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Launch like a PRO: the art and science of successful entry to market
As arduous as it might feel, time spent developing KPIs is a good investment. ... 4. Agreed and visible: ensure KPIs are understood across the cross-functional team, geographies and through the organisation.
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KAM 2.0
Pharmaceutical companies have applied different KAM change programmes, such as traditional KAM excellence programmes, training programmes for KAMs and joint account KPIs programmes.
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How pharma can unlock the potential of influencer marketing
It is important to take a strategic view and set clear KPIs from the outset, too.
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Improving NHS sustainability through service redesign partnerships and effective communications
Forming redesign partnerships and implementing effective redesign programmes will help the NHS continue to do the day job, achieve KPIs while streamlining pathways, improve productivity and efficiency, reduce clinical variation and
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The bulk of pharma digital spend fails to alter industry’s greenhorn status
Indegene’s Digital Maturity study reveals huge gaps in KPIs. The passage of the Health Information Technology for Economic and Clinical Health (HITECH) Act in 2009 paved the way for an
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Latest from PMHub
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Creativity has lost its worth
We want to put a feather in the cap of our clients by coming up with ideas that exceed KPIs, meet objectives, impact business, and win awards. Creativity is what gets
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What pharma marketers can learn from growth hacking?
Obsessives about results— Be clear about your KPIs and ensure all activity will drive these.
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Live from Singapore: Full speed ahead - Unlock the full potential of your brand tracking
Make sure you get off to the right start. We show you how to translate your business needs and KPIs into a research tool which asks the right people the right
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Full speed ahead: Unlock the full potential of your brand tracking
Make sure you get off to the right start. We will show you how to translate your business needs and KPIs into a research tool which asks the right people the
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Blog: 5 ingredients: Multichannel marketing, simplified
Dashboards: Build data dashboards based on your KPIs and business objectives.
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- Drug launches to watch in 2019
- Welcome to the Communique Awards - Communiqué Awards 2018
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- 2019: CRISPR and therapeutic gene editing comes of age
- GW Pharma's cannabis-based medicine to be tested in dementia
- More good news, and some bad, for Merck’s Keytruda
- BioMarin prepares for haemophilia A gene therapy data readout, filing
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- NICE knocks back BioMarin’s Batten disease drug
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- The importance of co-creation with patients
- McCann Health's next challenge: creative differentiation
PMHub
Novasecta
We are a specialist strategy consulting firm for pharmaceutical and biotech companies. We help our clients to achieve significant performance...
Latest intelligence
- The importance of co-creation with patients
- Overcoming the barriers...
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- How Medisafe is using AI to improve patient adherence
- Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....
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