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KPIs

This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.

Strategically, every part of the business should set, communicate and report KPIs that measure sustainability goals.

Pharma Brand Planners' Blog (Part 7)

Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.
Pharma Brand Planners' Blog (Part 6)

Only one out of the ten brand plans had SMART objectives linked to their KPIs. ... Do you have budget in place and a clear owner for research, tracking and reporting against your KPIs?
Pharma Brand Planners' Blog (Part 5)

How to ‘sell’ your brand plan....
The Communiqué Awards: what are judges looking for?

When talking about the impact of the campaigns, and that this was not solely about KPIs, Andrew Binns commented that this is where the subjective side of things came in and
Top tips for “digitally cautious” pharma

Begin with identifying medium-to-long-term commercial and marketing objectives that your tactical activities should help you achieve, then establish KPIs that you can measure against.

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How my grandmother prompted a crisis of creativity in healthcare advertising

If your KPIs don’t show ROI with a clear CTA, you’re not securing that pot of gold for your brand’s campaign.
Is creativity in quarantine?

say – the risk is that you’re chasing this year’s KPIs at the expense of the bigger brand picture,” said Ian.
Strategic planning: why do good strategies sometimes fail?

Providing clarity on expected outcomes – defining your KPIs based on robust analytics – and translating this into clear actions and choices, provides a powerful impetus for independent initiative and innovation. ... A process of continuously tracking
After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world

In recent years, ‘digital KPIs’ have become an obligatory page in pharma’s marketing playbook. ... 8. Collaborate externally. “Collaboration is key to establishing the right KPIs,” said Tim.
War games: why brand teams need a cunning plan that cannot fail

It’s about keeping an eye on the dials and monitoring performance against KPIs, so you’ve got the best chance of staying on the flightpath to your ultimate objective while

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The Patient as Priority: How can effective internal training contribute to improving patient outcomes?

Providers should:. Analyse your team’s learning needs from the outset. Identify intended learning outcomes from the outset and map them against learner and company key performance indicators (KPIs).
Demonstrating the value of HCP self-serve portals

Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys. ... There has never been a more important time to embrace digital metrics and KPIs.
EPG Health

Align KPIs to KEMs - to ensure meaningful engagement metrics and insights. ... Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.
eWizard Remote Detailing: How to Eliminate Health Risks and Maintain Communication Value for Pharma During the COVID-19 Pandemic?

Implemented 24/7 LiveChat Support through all eWizard Remote Detailing pages. Moreover, a medical representative’s personal KPIs are collected and stored in a CRM system.
Viseven

CRM-friendly branded email templates connected with rep-triggered emails and newsletters. Dynamic KPIs monitoring for tracking content-based interactions in target CRM.

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Sales Director, Healthcare communications agency, London/ SE UK: Six figure salary

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