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Launch excellence

This page shows the latest Launch excellence news and features for those working in and with pharma, biotech and healthcare.

Praising the medical team for an excellent launch

Praising the medical team for an excellent launch

Finding great medics to work on a launch team is a tough challenge. ... Other examples of industry medical excellence to support launch include:. Creating medical competency frameworks for different medical roles and levels of seniority, with specific

Latest news

  • What makes a great launch leader and launch team? What makes a great launch leader and launch team?

    In our industry we have spent much time building launch excellence frameworks, processes and tools to help bring some structure, rigour and coordination to the complex and risky process of launching ... milestones, launch team temperature checks, launch

  • The Communiqué Awards: what are judges looking for? The Communiqué Awards: what are judges looking for?

    Last year saw the launch of a new category – Excellence in Communications through Creative Execution – that aims to recognise entrants that bring real creativity to a strategic campaign. ... Why is it important for the Comm uniqué Awards to have an

  • Communiqué Awards tips revealed at HCA event Communiqué Awards tips revealed at HCA event

    This year saw the launch of two new categories: Excellence in Integrating Non-Promotional Communications and Excellence in Communications Through Creative Excellence.

  • Redefining launch excellence in 2017 Redefining launch excellence in 2017

    Launch excellence can no longer focus on a single lead indication or the quickest market, it is essential to consider multiple indications and the full life cycle of the asset. ... Launch excellence requires flawless execution with strong strategic

  • Bayer wins Company of the Year at PMEA 2016 Bayer wins Company of the Year at PMEA 2016

    The company's 'Don't Wait to Anticoagulate' initiative took home the inVentiv Health Award for Excellence in Healthcare Collaboration and Partnerships, and was described by the judges as a “fantastic ... Bayer also won the Post-Launch Excellence award

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Latest Intelligence

  • Mapping at launch: it’s time to update the satnav Mapping at launch: it’s time to update the satnav

    at launch good enough to guide them to commercial success in a post-pandemic marketplace. ... Ask yourself the question: in a tech-enabled world where businesses can track pretty much anything, are you effectively mapping all the indicators that guide

  • Could formulary intelligence be your brand differentiator?

    While these figures double down on the need for launch excellence, pharma’s recent track record at launch is underwhelming. ... Agile formulary intelligence should be a key component of launch excellence, but in too many pharma companies it’s

  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    In this article we explore how an agile approach adapted to market dynamics is essential to achieving launch excellence. ... Consulting at McCann Health (CMH) has identified six key market dynamics impacting launch excellence.

  • It started with a miss It started with a miss

    It all serves to underline the point: launch excellence matters – it’s important to start with a bang. ... Although many companies have developed launch excellence codes, their diffusion and adoption across global organisations seem to be variable.

  • Entrepreneurial Winning Women Entrepreneurial Winning Women

    Stephanie regularly lectures for the Chartered Institute of Marketing at postgraduate level, is a judging chair on the Pharmaceutical Market Europe Awards across categories including Innovation, Launch Excellence, Brand  Management, Multichannel

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Latest from PMHub

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Empowering patients empowers results
Patient-centricity is key when it comes to creating a more flexible, efficient and modern process for clinical trials...
Don’t limit diversity to just representation in clinical trials
What is the power of diversity in the healthcare environment? Can it make clinical trials more inclusive?...
Oh no… not more training
Paul Hutchings, founder of fox&cat, discusses ways to help your team manage pressure in a more human, pressure-centric and engaging way...

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