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This page shows the latest learning news and features for those working in and with pharma, biotech and healthcare.

Entering the era of digital trials

Entering the era of digital trials

Companies are experimenting with such automation. “We developed some machine learning, some simple statistical data science algorithms in the cloud, ”Dirk Schapeler, director of digital heath at Bayer, said at an

Latest news

  • Q&A: Beth Whitworth Q&A: Beth Whitworth

    After a few commiseration drinks in the pub with the team, I try to turn the loss into a learning experience to help us win the next one. ... Regardless of your level, volunteer to work on new business as it’s a huge learning curve and you’ll have

  • ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers

    We have enhanced the training phase based on the learnings from previous intakes, with the initial 8 weeks now providing an even better foundation for a career in healthcare communications.”.

  • Digital Trials Digital Trials

    The platform should enable the data scientists’work by exposing the appropriate tools to process the data and run machine-learning algorithms. ... sets. Artificial Intelligence and machine learning can generate new insights and digital biomarkers that

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    However, in the healthcare sector, the convergence of big data, cloud computing and machine learning, and the emergence of related technologies including virtual and augmented reality, offers the potential to realise ... Although the app did not use

  • Artificial intelligence in healthcare Artificial intelligence in healthcare

    Pfizer is using IBM’s Watson machine-learning platform to help find new immuno-oncology targets and drugs, for example, while Sanofi is using a rival system from UK firm Exscientia

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Latest Intelligence

  • Three steps forward, four steps back Three steps forward, four steps back

    Artificial intelligence and machine learning are generating new insights, but without the addition of human intervention and insight to interpret the data, we struggle to build robust platforms that new treatments

  • Nudge-nudge, think-think Nudge-nudge, think-think

    However, it’s clear that the ever-expanding evidence-base of behavioural science is providing a compelling framework from which pharma is learning.

  • Joint working that works Joint working that works

    Importantly, it’s not just about money: they also value the opportunity to work alongside talented people with different skills and perspectives in a collaborative learning environment. ... It’s clear that there is an appetite for collaboration, but

  • Redefining communications excellence Redefining communications excellence

    However, they may be part of disease-specific online communities, or open to learning about products via e-detailing. ... schedules. Doctors are busy and appreciate the option to continue learning at home, rather than being made to squeeze face-to-face

  • Pharma social media Pharma social media

    The key learning is that rather than post an overwhelming amount of content, it is better for pharma companies to consider a more targeted approach, actively targeting specific audiences at relevant

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Latest appointments

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Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...

Latest intelligence

World Diabetes Day: Interaction and impact of diabetes on mental health
For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
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Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...
Nudge-nudge, think-think
Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...

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