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This page shows the latest linkedin news and features for those working in and with pharma, biotech and healthcare.

Transformation in healthcare professionals’ digital behaviours

Transformation in healthcare professionals’ digital behaviours

It is easy to scroll through a feed of pharma content on a platform like LinkedIn and see the adaptation to visual-focused posts.

Latest news

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    2. Social media – fellow physicians sharing their content and views on new publications, launches and disease management trends on platforms such as Twitter, LinkedIn and Facebook.

  • Cultivating a learner-led culture: agile learning and the growth mindset Cultivating a learner-led culture: agile learning and the growth mindset

    organisation. We recently rolled-out LinkedIn Learning, an online, on-demand, self-development platform that allows for tailored, on-the-go growth. ... Since launching the partnership with LinkedIn Learning, Lucid has seen high levels of engagement and

  • The changing face of medical communications over the past 15 years

    In addition to well-known websites like Facebook, Twitter and LinkedIn, there are industry-specific platforms, such as the HCP network SERMO, plus discussion groups where patients and industry professionals can

  • The diseased organisation The diseased organisation

    As will be obvious from most industry conferences or from LinkedIn feeds, the market for fads and fashions is much greater than that for genuine, research-based solutions.

  • Pharma ramps up its use of Instagram Pharma ramps up its use of Instagram

    For those 35 and older, US research carried out in December 2015 by comScore places it second for use but behind LinkedIn, Twitter and Google+ when it comes to reach.

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Latest Intelligence

  • The rise of CEO activism The rise of CEO activism

    Platforms like LinkedIn have seen a massive spike in leaders from all industries taking to the channel to share their personal opinions – and healthcare is no exception.

  • Pharma social media Pharma social media

    other channels, such as LinkedIn and Twitter, but this is expected to drop now that LinkedIn has launched a native video content feature.

  • Developing advocacy in the pharmaceutical industry Developing advocacy in the pharmaceutical industry

    Novel: Identifying social media activities – in terms of involvement, scope and impact – via LinkedIn, Twitter, YouTube, ResearchGate, etc.

  • No incentive for a cure No incentive for a cure

    What is realistic? What would incentivise pharma?   Get involved in the debate on   www.pmlive.com or in the PME LinkedIn group.

  • Being social Being social

    In addition to well-known websites like Facebook, Twitter and LinkedIn; there are industry-specific platforms, such as the HCP network SERMO, plus discussion groups where patients and industry professionals can

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Latest appointments

  • Apple snaps up medical experts Apple snaps up medical experts

    Technology giant Apple continues its medical tech executive recruitment drive. According to LinkedIn job title change analysis carried out by Reuters, Apple has hired at least six high-profile biomedical experts,

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