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local markets

This page shows the latest local markets news and features for those working in and with pharma, biotech and healthcare.

Bayer picks up PMEA award for multi-channel engagement

Bayer picks up PMEA award for multi-channel engagement

The programme has been specifically designed to recognise and commend excellence, best practice and innovation in local, European and international markets.

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  • Is trust in healthcare improving? Is trust in healthcare improving?

    Emerging prospects. Trust in healthcare and its component sub-sectors also varies widely across the 28 markets studied, reminding us, as ever, that healthcare is local. ... And greater levels of trust amongst the young and in emerging markets are

  • Adding value in emerging markets Adding value in emerging markets

    a branded version of ibuprofen. Branded generics are very popular in emerging markets. ... Dynamics are driving demand. To truly understand the popularity of branded generics in emerging markets, it is necessary to understand the local dynamics in

  • Thinking outside the medicine box Thinking outside the medicine box

    External initiatives: these include a whole host of support initiatives for both the patients and carers, family and friends; at-home support via local/regional/national programmes (in some markets these

  • The new launch paradigm The new launch paradigm

    Companies have been expending considerable energy and resource to provide a 'best-in-class' capability for launching multiple products across local affiliates/markets quickly, consistently and successfully, with global and or ... At a recent brand launch

  • Getting below the surface: regional and local market access Getting below the surface: regional and local market access

    These are then further divided into almost 140 local health authorities and over 800 hospitals. ... All of these can be built into a drug value story that can be used globally but needs to be tailored to local markets, and that will demonstrate the

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Latest from PMHub

  • What the smartest pharma marketers know about digital

    Costs can spiral and confusion reigns without a process for local translation and adaptation that everybody understands, agrees to, and follows. ... Take the time for local market involvement in the content planning and later training everyone properly

  • Are you providing the kind of content that affiliates want? 5 questions to answer.

    To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning core materials. ... Effective storytelling makes for effective communications. Does it meet local market realities?

  • How to provide affiliate-friendly content

    There will be many different content demands: local markets have specific needs, as do all the HCPs that they are in contact with. ... And, because it works so effectively, local markets embrace this kind of core sales material.

  • Creativity in a complex landscape: a pharma perspective

    Without taking these factors into account, local country uptake of regional work will suffer. ... Motivation can be a challenge when asking local markets to adopt regional campaigns, so it’ s critical to remove barriers to uptake.

  • Flexible content checklist – five questions to ask

    Flexible content checklist – five questions to ask. To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials. ... To ensure that your  content gets used by

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

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Pharma’s isolated islands of innovation
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