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local markets

This page shows the latest local markets news and features for those working in and with pharma, biotech and healthcare.

Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

Run by PMLiVE's publisher the PMGroup, the Communiqué Awards recognise and reward outstanding work in healthcare communications across local, European and international markets.

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  • How industry platforms can help transform outcomes-based contracting in healthcare How industry platforms can help transform outcomes-based contracting in healthcare

    A structured process for data governance ensures that the data is of the highest quality and that data access and use meet the specific needs of local markets based on evolving

  • If you’re going global, go local and go early If you’re going global, go local and go early

    In the past, we might have opted for an HQ-led global PR strategy that is handed over to markets for local adaptation. ... will be applied in European and North American markets in the years to come.

  • What does ‘digital’ look like for global pharma Learning & Development? What does ‘digital’ look like for global pharma Learning & Development?

    3.  Differing levels of digital maturity. 4.  Variability in environment and resources across markets. ... Providing solutions that play  to markets’ digital maturity and local situations is one of the  best ways we can support our clients’

  • Is trust in healthcare improving? Is trust in healthcare improving?

    Emerging prospects. Trust in healthcare and its component sub-sectors also varies widely across the 28 markets studied, reminding us, as ever, that healthcare is local. ... And greater levels of trust amongst the young and in emerging markets are

  • Adding value in emerging markets Adding value in emerging markets

    a branded version of ibuprofen. Branded generics are very popular in emerging markets. ... Dynamics are driving demand. To truly understand the popularity of branded generics in emerging markets, it is necessary to understand the local dynamics in

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Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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