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local markets
This page shows the latest local markets news and features for those working in and with pharma, biotech and healthcare.
WebMD set to acquire Aptus Health
Global. Jeremy Schneider. “With Univadis, we deepen our connection to local markets, extend our reach to HCP audiences and increase our value to customers," he added.
Latest news
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Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018
Run by PMLiVE's publisher the PMGroup, the Communiqué Awards recognise and reward outstanding work in healthcare communications across local, European and international markets.
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Synergy Vision bolsters UK presence
Based in Worthing, West Sussex, the new office has been established to support the agency in providing strategic medical communications for its pharmaceutical clients across local, European and international markets.
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Bayer picks up PMEA award for multi-channel engagement
The programme has been specifically designed to recognise and commend excellence, best practice and innovation in local, European and international markets.
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Sanofi’s diabetes IMPACT programme wins at PMEA 2017
The programme has been specifically designed to recognise and commend excellence, best practice and innovation in local, European and international markets.
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AbbVie named PMEA 2017 Company of the Year
The programme has been specifically designed to recognise and commend excellence, best practice and innovation in local, European and international markets.
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Latest Intelligence
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BRIC markets
Market access. Access strategies are also evolving. Initially multinational pharmaceutical companies entered BRIC markets by teaming up with local manufactures. ... But now things have started to change. According to Kleinrock: “The challenge now for
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Re-imagining content supply chains for a next-gen customer experience in pharma
The content owners and creators work directly with the local markets to facilitate the adjustments of that content. ... This is where content factories get the model a little bit wrong and they try to standardise everything as much as possible for
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Global direction, local application
By Megan Hollingdale. It’s the Holy Grail – unveiling a global comms strategy and seeing it delivered effectively in all your local markets. ... structure. It’s widely accepted that the best global campaigns are those that allow for flexibility of
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How industry platforms can help transform outcomes-based contracting in healthcare
A structured process for data governance ensures that the data is of the highest quality and that data access and use meet the specific needs of local markets based on evolving
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If you’re going global, go local and go early
In the past, we might have opted for an HQ-led global PR strategy that is handed over to markets for local adaptation. ... will be applied in European and North American markets in the years to come.
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Latest appointments
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Ogilvy HealthPR appoints social media manager
It has been rolled out by 32 local Boehringer markets worldwide, to date.
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Latest from PMHub
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Top 5 tips for a multi-indication product launch
Ideally, the team should influence the global strategy to shape the resources produced so they are more relevant for local markets. ... At an EMEA level, the launch strategy can only be realised through execution in local markets.
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Designing a global digital patient services platform
They wanted the design and build of the patient services to be centralised and accessible by local markets for localisation. ... The delivery of patient services to local markets was costly, arduous and lengthy.
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90TEN wins big at PRWeek Awards taking home six accolades including Mid-Sized and Specialist Consultancy of the Year
The PRWeek Awards recognise and reward outstanding work in healthcare communications across local, European and international markets, and are judged by a panel of industry experts and leaders.
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90TEN’s life changing PR and medical education campaigns shortlisted for five Communiqué Awards
The Communiqué Awards recognise and reward outstanding work in healthcare communications across local, European and international markets and are judged by a panel of industry experts and leaders.
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International digital pharma marketing: 10 common problems
Local usage of digital materials falls off after a couple of months. ... Markets really are different so it’s impossible to find something that works for everyone.
More from PMHub
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COVID-19 Updates and Daily News
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PMHub
Market Access Transformation
Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...
Latest intelligence
- Switzerland: a life sciences hub
- Switzerland has a rich diversity of pharma and biotech companies that sustain activity and help maintain its reputation as a highly innovative country...
- Responding to dynamic shifts in value communications
- OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies....
- Doing what we can and having fun doing it: our fundraising month
- Charities are facing a number of challenges just to stay afloat amidst the current COVID-19 pandemic. Fundraisers are being cancelled and public donations are not as abundant as they have...
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