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local markets

This page shows the latest local markets news and features for those working in and with pharma, biotech and healthcare.

WebMD set to acquire Aptus Health

WebMD set to acquire Aptus Health

Global. Jeremy Schneider. “With Univadis, we deepen our connection to local markets, extend our reach to HCP audiences and increase our value to customers," he added.

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  • BRIC markets BRIC markets

    Market access. Access strategies are also evolving. Initially multinational pharmaceutical companies entered BRIC markets by teaming up with local manufactures. ... But now things have started to change. According to Kleinrock: “The challenge now for

  • Re-imagining content supply chains for a next-gen customer experience in pharma Re-imagining content supply chains for a next-gen customer experience in pharma

    The content owners and creators work directly with the local markets to facilitate the adjustments of that content. ... This is where content factories get the model a little bit wrong and they try to standardise everything as much as possible for

  • Global direction, local application Global direction, local application

    By Megan Hollingdale. It’s the Holy Grail – unveiling a global comms strategy and seeing it delivered effectively in all your local markets. ... structure. It’s widely accepted that the best global campaigns are those that allow for flexibility of

  • How industry platforms can help transform outcomes-based contracting in healthcare How industry platforms can help transform outcomes-based contracting in healthcare

    A structured process for data governance ensures that the data is of the highest quality and that data access and use meet the specific needs of local markets based on evolving

  • If you’re going global, go local and go early If you’re going global, go local and go early

    In the past, we might have opted for an HQ-led global PR strategy that is handed over to markets for local adaptation. ... will be applied in European and North American markets in the years to come.

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