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LOE
This page shows the latest LOE news and features for those working in and with pharma, biotech and healthcare.
Delivering value
Customers, the national and regional pharmacy chains and supermarkets, are all keen to work with pharmaceutical companies that own significant LOE brands. ... External expertise. Products that are soon to be off patent must have a clear and effective
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Latest Intelligence
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The evolution of the sales representative
It's expected that HCPs will increasingly go to other channels for long-established and LoE products, where product awareness is already high.
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Interview: Trevor Smith, Takeda
For Nycomed this meant loss of exclusivity (LOE) on its blockbuster gastroinestinal drug pantoprazole and the consequent need to reorganise its business.
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Latest from PMHub
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Three strategies for managing loss of exclusivity successfully
Loss of exclusivity (LOE) is a natural milestone in a drug’s lifecycle. ... mind, just as we do for launch – LOE should be strategically planned for years in advance and carefully managed.
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Bigger than brand: Portfolio Positioning for Pharma
For many years, Pharma have reduced the impact of loss of exclusivity (LOE) by launching alternative molecules to treat the same condition. ... However, with the impact of LOE fast approaching, it was vital that they widen their view to consider other
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Blue Latitude Health
Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.
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COVID-19 Updates and Daily News
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- Nucleus Global announces a trio of promotions
- Lilly’s antibody bamlanivimab cuts COVID-19 risk by up to 80%
- Pfizer/BioNTech reach vaccine supply agreement with COVAX
- Trial combining British and Russian COVID-19 vaccines could begin in February
- New study identifies drugs that are safe to use in COVID-19 treatment
- AstraZeneca reduces initial COVID-19 vaccine deliveries to the EU
- The UK has approved the first vaccine for COVID-19. What now?
- Clinical trials and the diversity principle
- Publicis Health UK Launches Unique Agency Offering for Clients Under Langland
- Sanofi will provide manufacturing support for Pfizer/BioNTech’s COVID-19 vaccine
- Unfinished Plans featured in Daily Mail as actor urges young people struggling with thoughts of suicide to speak out
- Onyx Health Launch National Competition for Life Science SMEs
PMHub
Aurora Healthcare Communications
We're a leading healthcare strategic communications agency helping pharmaceutical companies adapt fast to improve the lives of patients and healthcare...
Latest intelligence
- The UK has approved the first vaccine for COVID-19. What now?
- The authorisation of Pfizer/BioNtech's mRNA vaccine by the MHRA is great news, but no-one has ever tried to roll out a vaccine as rapidly as this one, so we have...
- Clinical trials and the diversity principle
- If they were ever really hidden, 2020 revealed the expensive-sounding problems limiting diversity in clinical trials. Solutions are overdue....
- Mapping at launch: it’s time to update the satnav
- How mapping familiar basics can provide a new GPS for market access strategy that drives brand success...
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