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LOE

This page shows the latest LOE news and features for those working in and with pharma, biotech and healthcare.

Delivering value

Customers, the national and regional pharmacy chains and supermarkets, are all keen to work with pharmaceutical companies that own significant LOE brands. ... External expertise. Products that are soon to be off patent must have a clear and effective

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Latest from PMHub

  • Three strategies for managing loss of exclusivity successfully

    Loss of exclusivity (LOE) is a natural milestone in a drug’s lifecycle. ... mind, just as we do for launch – LOE should be strategically planned for years in advance and carefully managed.

  • Bigger than brand: Portfolio Positioning for Pharma

    For many years, Pharma have reduced the impact of loss of exclusivity (LOE) by launching alternative molecules to treat the same condition. ... However, with the impact of LOE fast approaching, it was vital that they widen their view to consider other

  • Blue Latitude Health Blue Latitude Health

    Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.

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COVID-19 Updates and Daily News

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Aurora Healthcare Communications

We're a leading healthcare strategic communications agency helping pharmaceutical companies adapt fast to improve the lives of patients and healthcare...

Latest intelligence

The UK has approved the first vaccine for COVID-19. What now?
The authorisation of Pfizer/BioNtech's mRNA vaccine by the MHRA is great news, but no-one has ever tried to roll out a vaccine as rapidly as this one, so we have...
Clinical trials and the diversity principle
If they were ever really hidden, 2020 revealed the expensive-sounding problems limiting diversity in clinical trials. Solutions are overdue....
marketing satnav
Mapping at launch: it’s time to update the satnav
How mapping familiar basics can provide a new GPS for market access strategy that drives brand success...

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