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mhealth

Evolution of the wearable tech revolution

Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.

Blue Latitude Health

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Making the right mobile health choices

Creative thinking is one of the requirements to ensure lasting healthcare change

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Digital health charge led by millennials in the US

But older patients more likely to use pharma sites if directed by a doctor

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Sanofi joins WHO-backed diabetes mHealth programme

Becomessole pharma partner for Be Healthy, Be Mobile's diabetes arm

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Russian innovation at the crossroads

Despite improvements, investors face rising risks

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Pharma can learn to invent like an entrepreneur

Why pharma firms don’t always have to behave like corporations

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Novartis forms digital health investment company with Qualcomm

Expands work with Tricorder prize firm to develop 'beyond-the-pill' initiatives

US doctors support digital health technology

Mobile devices and apps find favour in new survey

A drug bottle with a 'like' option on the label

Facebook: mobile is not a technology, it’s a consumer behaviour

Social network gives pharma marketers attending ThinkDigital some tips

Take the Multichannel Health Check

Complete the Multichannel Health Check to find out what type of marketer you are and receive expert advice on how to get to the next step.

Blue Latitude Health

- PMLiVE

AZ: We have to be able to show mHealth can work

Still room for improvement in mobile health, Andy Jones tells ThinkDigital

Samsung incentivises African mHealth project with music

Will also offer discounted handsets and tablets to consumers and health workers

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