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- PMLiVE

mhealth

- PMLiVE

Online doctor collaboration demonstrates value

Developer says web and mobile app iConsult has helped diagnose thousands of cases

- PMLiVE

Upwardly mobile: Pharma opportunities in mHealth

mHealth presents a major opportunity for the pharmaceutical industry, but mobile is not about being remote, it’s about being connected and to progress, pharma needs to be better connected with...

O2 Health hangs up on UK telehealth plans

Recognises eHealth potential but says uptake was slower than expected

- PMLiVE

Mobile campaign aims to tackle childhood obesity

OpenMarket to run programme for Blue Cross of Idaho Foundation

- PMLiVE

VIDEO: The potential of mHealth for pharma

PMLiVE speaks to Alexandra von Plato, president, global creative officer, Digitas Health at Think Digital 2013

- PMLiVE

Global mobile ad revenues soar as media is used more effectively

New IAB reports highlight huge upswing in financial revenues and that creative teams are starting to tap into potential of full screen and rich media

Achieving customer centricity – Using immersion techniques to get closer to the pulse of the customer

Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better understanding of the customer.

Research Partnership

Really? Another innovative product?

Is innovation really at the heart of what we offer, or has it simply become an ancient tradition?

- PMLiVE

Rebooting the innovation engine

How can the industry transform the efficacy of its R&D teams so they can do more with less?

mHealth: patients open to app prescriptions

Study suggests patients want to use technology to self-manage

- PMLiVE

How is pharma using Vine?

Companies begin experimenting with Twitter's six-second video app

- PMLiVE

mHealth could cut EU’s chronic disease costs

Mobile operators association says compliance and monitoring could be improve through technology

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