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MAPs

This page shows the latest MAPs news and features for those working in and with pharma, biotech and healthcare.

Human Cell Atlas gets new UK funding

Human Cell Atlas gets new UK funding

A team of UK scientists will begin work to scale up efforts to create a Human Cell Atlas – sometimes called the ‘Google map of the human body' - thanks to new funding ... The £7m in new funding marks a major contribution to the UK’s involvement in

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Latest Intelligence

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    In reality, your market is like a rugged mountain. If you want to map it and climb it, you need to look at it from different perspectives.

  • Cutting through the noise

    Map the journey. Considering the programme as a journey reminds us to view it from the learners’perspective, and check that we are addressing their needs in terms of value, convenience

  • 30 women leaders in UK healthcare (part 3) 30 women leaders in UK healthcare (part 3)

    As well as being head of a programme in Cambridge, Sarah also chairs a hugely ambitious project to map all the cells in the human body, known as the Human Cell ... Launched in 2016, the international project is already making progress towards its

  • The Patient Journey

    As a starting point, patient journey maps provide fantastic illumination of the challenges faced by patients and their supporting stakeholders. ... Internally the patient journey map provides you with. the blueprint for strategic planning, identifying

  • When is it time to rebrand? When is it time to rebrand?

    Clear goals - Establish clear goals at the onset and use a disciplined process that is easy to map and share.

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Latest appointments

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Latest from PMHub

  • Wearables and Healthcare

    The outputs of this process are predictive algorithms that reliably map the likely touchpoints and foreseeable complications for those patients with chronic diseases, allowing for proactive interventions that prevent rather than

  • Perspective on the power of insight

    Perspective on the power of insight. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation. How well

  • Precision medicine and the changing role of the healthcare professional

    Precision medicine and the changing role of the healthcare professional. The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of

  • Why can't we use Google Maps to understand patient journeys?

    Why can't we use Google Maps to understand patient journeys? Patient experiences are diverse and dynamic. ... Discovering the ‘ Your timeline’ function in Google Maps was an eye opener; all the details of my movements since the purchase of my android

  • Influence mapping to improve the efficiency and effectiveness of your messaging

    A stakeholder influence map visualises the myriad connections between stakeholders that dictate how a decision is made. ... In addition to analysing networks and identifying influential stakeholders, influence maps are designed to drive the strategic

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Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

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PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
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Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

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