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This page shows the latest MAPs news and features for those working in and with pharma, biotech and healthcare.

NICE wants to stop saying ‘no’ – but needs pharma’s co-operation

NICE wants to stop saying ‘no’ – but needs pharma’s co-operation

While this row has been exceptional, this view has also been expressed elsewhere in the industry, and highlighted in a recent report by Map BioPharma.

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Latest Intelligence

  • Why precision medicine demands precision engagement Why precision medicine demands precision engagement

    New data sets are growing in size and importance, in addition to the Cancer Genome Atlas, which catalogues the genetic mutations responsible for cancer and has generated multidimensional maps of genomic

  • NHS regional footprints NHS regional footprints

    What to expect from 2019. Towards the end of 2018, a map was published by NHS England (NHSE) and NHS Improvement (NHSI), which divided the country into 42 ‘regional footprints’ responsible

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    In reality, your market is like a rugged mountain. If you want to map it and climb it, you need to look at it from different perspectives.

  • Cutting through the noise

    Map the journey. Considering the programme as a journey reminds us to view it from the learners’ perspective, and check that we are addressing their needs in terms of value, convenience

  • 30 Women Leaders in UK Healthcare (part 3) 30 Women Leaders in UK Healthcare (part 3)

    As well as being head of a programme in Cambridge, Sarah also chairs a hugely ambitious project to map all the cells in the human body, known as the Human Cell ... Launched in 2016, the international project is already making progress towards its

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Latest appointments

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Latest from PMHub

  • Downloadable Pack: Understanding Multiple Sclerosis

    Don’t forget to check out our customer journey maps, which chart the patient and healthcare professional’s experience, from first symptoms to initial diagnosis and treatment.

  • Practical Patient Centricity

    Map the patient journeys. Most employees are not patients for the condition they work on – engaging with them on what it is like to have the condition is critical for patient ... Employees from across the value chain can work with patients and patient

  • GK Strategy

    With private equity increasingly investing across Europe and further afield, our expertise can help investors map markets, understand uncertainty and with the help of our public engagement work, mitigate risk and

  • Wearables and Healthcare

    The outputs of this process are predictive algorithms that reliably map the likely touchpoints and foreseeable complications for those patients with chronic diseases, allowing for proactive interventions that prevent rather than

  • Why can't we use Google Maps to understand patient journeys?

    Discovering the ‘Your timeline’ function in Google Maps was an eye opener; all the details of my movements since the purchase of my android phone were mapped out by date and ... Patient journeys are messy, much like the detour taken in my Google Map

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Approximately 3 fully matching, plus 40 partially matching documents found.

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Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
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Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...