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MAPs

This page shows the latest MAPs news and features for those working in and with pharma, biotech and healthcare.

The call for a more strategic medical affairs community

The call for a more strategic medical affairs community

That’s in our vision at MAPS and that’s part of what we want to be about. ... For more information on MAPS’2018 EMEA Annual meeting, visit www.medicalaffairs.org.

Latest news

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Latest Intelligence

  • Cutting through the noise

    Map the journey. Considering the programme as a journey reminds us to view it from the learners’perspective, and check that we are addressing their needs in terms of value, convenience

  • 30 women leaders in UK healthcare (part 3) 30 women leaders in UK healthcare (part 3)

    As well as being head of a programme in Cambridge, Sarah also chairs a hugely ambitious project to map all the cells in the human body, known as the Human Cell ... Launched in 2016, the international project is already making progress towards its

  • The Patient Journey

    As a starting point, patient journey maps provide fantastic illumination of the challenges faced by patients and their supporting stakeholders. ... Internally the patient journey map provides you with. the blueprint for strategic planning, identifying

  • When is it time to rebrand? When is it time to rebrand?

    Clear goals - Establish clear goals at the onset and use a disciplined process that is easy to map and share.

  • The new digital era of pharma advertising The new digital era of pharma advertising

    Explore their whole story - pressures, lifestyle, motivations, frustrations, habits. Then map their experience for insights to inform tone, channel and opportunities to add value. ... So bring data analysis into your core marketing team. Map your data

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Latest appointments

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Latest from PMHub

  • Wearables and Healthcare

    The outputs of this process are predictive algorithms that reliably map the likely touchpoints and foreseeable complications for those patients with chronic diseases, allowing for proactive interventions that prevent rather than

  • Perspective on the power of insight

    Perspective on the power of insight. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation. How well

  • Precision medicine and the changing role of the healthcare professional

    Precision medicine and the changing role of the healthcare professional. The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of

  • Why can't we use Google Maps to understand patient journeys?

    Why can't we use Google Maps to understand patient journeys? Patient experiences are diverse and dynamic. ... Discovering the ‘ Your timeline’ function in Google Maps was an eye opener; all the details of my movements since the purchase of my android

  • Influence mapping to improve the efficiency and effectiveness of your messaging

    A stakeholder influence map visualises the myriad connections between stakeholders that dictate how a decision is made. ... In addition to analysing networks and identifying influential stakeholders, influence maps are designed to drive the strategic

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Clark Health Communications

Clark Health Communications (CHC) is an independent, award-winning health and medical communications agency. Our collaboration with experts and advocates enhances...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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