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MAPs

This page shows the latest MAPs news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 4)

Pharma Brand Planners' Blog (Part 4)

4. Create segment-specific customer engagement plans for the 12 months ahead, recognising any key dates (publications of new data, launches, congresses, etc) so that you map your channels and content

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Latest Intelligence

  • Patient journey mapping: exploring the clinical and the emotional journey Patient journey mapping: exploring the clinical and the emotional journey

    By Chris Hodgson, Neil Rees,  Sumira Riaz and Karen Petticrew. While we can all agree that the value of developing a patient journey map cannot be underestimated when exploring the care ... However, by considering both rational and emotional parameters,

  • Evolution or revolution: the latest review of NICE methods Evolution or revolution: the latest review of NICE methods

    NICE prefers to draw on, or map, submissions from companies, rather than the generic EQ5D3L health-related quality-of-life tool.

  • Understanding the patient journey Understanding the patient journey

    You can drill down into one or a small number of particular elements of patients’ experiences, or you can zoom out and map the full end-to-end patient journeys. ... The ultimate outcome of a successful patient journey map is a critical analysis of

  • Breaking free Breaking free

    Then you need to map these out and test them in isolation, as well as in combination.

  • Building Europe’s next breakthrough biotechs Building Europe’s next breakthrough biotechs

    According to the Cambridge Cluster Map (www.camclustermap.com), there are currently in excess of four hundred and twenty life science / healthcare companies and four thousand seven hundred (4700+) knowledge intensive

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Latest from PMHub

  • Patient journey mapping: exploring the clinical and the emotional journey

    By Chris Hodgson, Neil Rees, Sumira Riaz and Karen Petticrew While we can all agree that the value of developing a patient journey map cannot be underestimated when exploring the care ... However, by considering both rational and emotional parameters,

  • How ready are you for launch?

    Pharmaceutical launches are becoming more complex and competitive. Our launch excellence diagnostic tool helps you to map how ready you are for launch, while facilitating success in this challenging environment. ... It is designed to help you map the

  • Hamell recognised at British Medical Association (BMA) awards for excellence in patient information

    Using our models, we map the disconnect between patient and HCPs, to identify conflicting beliefs, misunderstanding and where information is overlooked.

  • Can you survive without the blue dot? Can you survive without the blue dot?

    Why’s this tube map not connecting to my phone?” asked the late-twenties man that we came across that day. ... I mean, for goodness sake, it was the same old tube map that’s been on the walls since I can remember.

  • Don’t just hope: COPE Don’t just hope: COPE

    Developing a message map as a starting point can help ensure that the language, themes and structure of messaging remain harmonious across all content. ... This message map can also serve as a content handbook; a guide from which to develop future

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Approximately 3 fully matching, plus 47 partially matching documents found.

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