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- PMLiVE

market landscape

Achieving customer centricity – Using immersion techniques to get closer to the pulse of the customer

Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better understanding of the customer.

Research Partnership

The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare

Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.

Research Partnership

- PMLiVE

Angela Wheeler to head Insight Health US’ new Chicago office

She joins market research firm from Hall & Partners

- PMLiVE

Rx insights using mobile technology

Harnessing the strengths of mobile research in pharma

Payer focus in the personalised world of oncology and orphan diseases

Personalised medicine is transforming disease understanding and many traditional diagnoses may be fundamentally revised based on the new scientific understanding

Achieving an aligned business intelligence capability – fact or fiction?

International business intelligence solutions underpinned by global or regional enterprise data warehouses are failing with millions of dollars wasted

- PMLiVE

The science and art of good forecasting

Reliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties

- PMLiVE

How robust is your targeting?

Should we be targeting customers on what they have done in the past, or what they think they will do in the future?

- PMLiVE

Customer valuation in pharma

What approaches should pharma be taking to ensure that it achieves customer valuation from discovery through to development and commercialisation?

Emotional connection helps build trust in pharma products

Can be just as important as a product's functional characteristics, according US study

- PMLiVE

Depth perception: diabetes in India

Using digital, pharma can engage with diabetes patients in India and build a 3D image of their needs

- PMLiVE

Behavioural economics in pharma

It’s not the answer to life’s big question but gives us the framework we need to understand decision making

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