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- PMLiVE

market landscape

A unique tool for turning data into brand strategy

Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper understanding of customer needs and...

Blue Latitude Health

- PMLiVE

Porterhouse celebrates 12 months of smarter insight-driven medical communications

Strategic scientific and medical communications agency, Porterhouse Medical Group, is celebrating the first birthday of Porterhouse Insights, its global research, insight and evidence consultancy.

Porterhouse Medical Group

- PMLiVE

Behavioural insights to navigate complex healthcare markets

Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

Blue Latitude Health

- PMLiVE

What about me? Human centricity rather than patient centricity…

While the pace of change within the digital transformation brings both benefits and challenges, are HCPs being left behind?

Porterhouse Medical Group

- PMLiVE

Why can’t we use Google Maps to understand patient journeys?

Patient experiences are diverse and dynamic. Mapping patient journeys enables us to unlock salient insights and redesign care pathways.

Porterhouse Medical Group

Behavioural change wheel

New insights into making behavioural change work

The focus of pharmacological interventions has experienced a shift over recent years, with a greater emphasis placed on addressing lifestyle conditions than on fighting infectious diseases. Lifestyle conditions, or noncommunicable...

Porterhouse Medical Group

Fresh thinking at Porterhouse Medical Group

Fresh thinking for the Porterhouse Medical Group

As we embrace 2018, the Porterhouse Medical Group is excited by the potential of our latest subsidiary Porterhouse Insights, a global strategic research, insight and evidence consultancy. The new company...

Porterhouse Medical Group

Porterhouse Insights logo

Porterhouse Medical launches Porterhouse Insights: a global strategic Insight and Research consultancy for pharmaceutical clients

Porterhouse Insights will offer nimble and agile solutions to optimise client decision-making.

Porterhouse Medical Group

The value of design thinking: Incorporating creative and graphic design into pharma market research

How do we keep research design fresh and interesting? How do we ensure that we’re inspiring our respondents to give us enlightening new insights, and encourage new ways of thinking?There...

Research Partnership

- PMLiVE

Achieving deep understanding of healthcare customer behaviour

In part one of a series on customer insight and behaviour change, Martine Leroy reveals a behaviour framework for gathering sharp insights used to help brand managers and marketers achieve...

Blue Latitude Health

- PMLiVE

The science of experience planning in pharma media

Our digital lead, Richard Springham, looks at how the principles of behavioural science and experience planning are used in best practice pharma media planning.

Four Health

20 questions: Round 2

As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month "What do you love about your job?"Watch the video: http://bit.ly/2qA1oP9

Research Partnership

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