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market access

This page shows the latest market access news and features for those working in and with pharma, biotech and healthcare.

Prime Global launches new market access consultancy

Prime Global launches new market access consultancy

Medical communications agency Prime Global has launched a new market access consultancy named Prime Access Consultancy. ... agencies. They will also aim to create new relationships with clients who value consultants with first-hand knowledge of the

Latest news

  • Genactis, emotive and Initiate join forces to create Synaptic Health Genactis, emotive and Initiate join forces to create Synaptic Health

    Finally, the Access competent will be led by global market access and strategy consultancy Initiate, whose principals have several decades of experience in both consultancy and industry across multiple therapy areas. ... Synaptiq Health will deliver an

  • Blood will out Blood will out

    Was it, for example, brand building or achieving market access? Then, which routines (sustained patterns of behaviour) were responsible for those capabilities?

  • 20/20 vision 20/20 vision

    We only need to look at the vaccine market to understand how dangerous this can be in healthcare. ... These treatments are under more pressure to come to market quickly,  which creates a clear market access challenge, with the price of drugs increasing

  • FDA delays decision on Intercept's NASH drug by three months FDA delays decision on Intercept's NASH drug by three months

    As it stands, Intercept is poised to access the NASH market before its larger rivals but it is unclear if that first-mover advantage will translate into commercial success. ... Non-invasive tests are in development but obeticholic acid is on course to

  • Blind man's buff Blind man's buff

    Of course, many companies are talking about doing this. Market access leaders are getting to have a say earlier in development.

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Latest Intelligence

  • War games: why brand teams need a cunning plan that cannot fail War games: why brand teams need a cunning plan that cannot fail

    The strategic plan, owned by the client, is driven by business goals and objectives based on metrics like approvals, sales, margin and market share. ... and reimbursement and market access; general management, portfolio leadership, therapy P&L holders;

  • Great expectations: the urgent need for common purpose in Alzheimer’s disease Great expectations: the urgent need for common purpose in Alzheimer’s disease

    The access landscape is further complicated because many health technology assessment (HTA) methodologies are currently not geared up to evaluate these treatments. ... Yet a product only succeeds if patients can access it, and smooth market entry in AD.

  • BRIC markets BRIC markets

    Market access. Access strategies are also evolving. Initially multinational pharmaceutical companies entered BRIC markets by teaming up with local manufactures. ... Kleinrock said: “The early entry strategy for multinational pharmaceutical companies

  • It started with a miss It started with a miss

    As things get more complex, we need more time to explain them, to prepare the market.”. ... What do we need to get there? Do we need a cross-functional approach that involves input from market access, HEOR, marketing etc – and at what point do we get

  • Will biosimilars ever catch on in the US? Will biosimilars ever catch on in the US?

    When three or four biosimilars entered the market, that figure rose to 35-43%. ... And finally there is the issue of interchangeability. In a move unique to the US market, the BPCI created two pathways for approval: an abbreviated one that offers faster

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Latest appointments

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Latest from PMHub

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Envision Pharma Group

We are a global leader in the medical affairs space. Our purpose-built software and scientific solutions make us a unique...

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Working together against COVID-19
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Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19
Vicky speaks with freelance health journalist Jacqui Thornton who gives her expert view on how best to approach media relations during this unprecedented time....
Are biobetters a market access opportunity?
Biobetters are biologics that have been improved compared to the marketed originator, for example in efficacy, safety, tolerability or dosing regimen....

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