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market landscape

This page shows the latest market landscape news and features for those working in and with pharma, biotech and healthcare.

The Communiqué Awards at 20: Sarah Matthew

The Communiqué Awards at 20: Sarah Matthew

Without doubt, the nature of the work we do. The market landscape in which we work has changed dramatically over this time which in turn has profoundly shaped both what we

Latest news

  • A new decade of disruption: meeting the biosimilar challgenge A new decade of disruption: meeting the biosimilar challgenge

    A recent comprehensive European analysis confirms a poor correlation between market share and price. ... Preparation will be key to understanding the many complex factors that influence the adoption of biosimilars and, critically, to building an accurate

  • Access to orphan drugs for rare cancers in EU28 Access to orphan drugs for rare cancers in EU28

    CUP helps facilitate a smoother transition of orphan drugs from clinical trials to market, and also helps companies as they develop global launch strategies for global usage patterns and market landscape ... predictions. In addition, market authorisation

  • Overriding the main frame Overriding the main frame

    Starting a patient support project with a synthesis of the market landscape that includes relevant input from key internal stakeholders will help align the team from the outset. ... They are thought through, grounded in real market insight and built on a

  • The UK's new Cancer Drugs Fund The UK's new Cancer Drugs Fund

    "Clearer, faster decision-making" promised. The recent unveiling of the new Cancer Drugs Fund (CDF) in the UK marked a major shift in the market access landscape, but it's one

  • Europe's market access outlook Europe's market access outlook

    An ever-closer union? Surveying Europe's market access landscape, the trend for cross-border collaboration looks set to continue, but there are significant changes ahead as some of the ... Germany prepares for significant change. Notwithstanding growing

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Latest Intelligence

  • Digital applications are transforming the market access landscape Digital applications are transforming the market access landscape

    With the rapidly evolving market access landscape, we are now on the cusp of a huge acceleration in the use of digital applications to explore value options, gain strategic advantage and ... New cloud technology provides an improved framework for

  • Customer experience rules the digital age Customer experience rules the digital age

    But are these traditionally linear models enough in an ever-evolving healthcare market landscape that is being so radically transformed in the digital age? ... Adding value. Within the pharmaceutical industry today, companies are re-orientating to a more

  • Assessing early market opportunity Assessing early market opportunity

    a successful market assessment strategy. ... It will look at how marketers can understand the competitive market landscape as early as possible.

  • Getting below the surface: regional and local market access Getting below the surface: regional and local market access

    In Germany, there are regional and local regulations in addition to the centralised market access regulations. ... This needs to be factored in as early as possible during the drug development pipeline, starting with close analysis of the local and

  • Interview: Kay Drake and Naoki Okamura, Astellas Interview: Kay Drake and Naoki Okamura, Astellas

    Astellas’ vice president of marketing, Europe and its chief strategy officer, Europe discuss category leadership, the changing landscape of market access and growth in a time of austerity. ... Changing landscape. As the European payer landscape evolves

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Havas Lynx Group

We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...

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