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market landscape

This page shows the latest market landscape news and features for those working in and with pharma, biotech and healthcare.

Healthcare in the digital age

Healthcare in the digital age

Innovating digital healthcare. “I had seen the landscape changing over, let’s say, the last 10 years in terms of digital healthcare, so the transition to Philips was almost a natural ... You have to stop just making things and trying to push them in

Latest news

  • The Communiqué Awards at 20: Sarah Matthew The Communiqué Awards at 20: Sarah Matthew

    Without doubt, the nature of the work we do. The market landscape in which we work has changed dramatically over this time which in turn has profoundly shaped both what we

  • A new decade of disruption: meeting the biosimilar challgenge A new decade of disruption: meeting the biosimilar challgenge

    A recent comprehensive European analysis confirms a poor correlation between market share and price. ... Preparation will be key to understanding the many complex factors that influence the adoption of biosimilars and, critically, to building an accurate

  • Access to orphan drugs for rare cancers in EU28 Access to orphan drugs for rare cancers in EU28

    CUP helps facilitate a smoother transition of orphan drugs from clinical trials to market, and also helps companies as they develop global launch strategies for global usage patterns and market landscape ... predictions. In addition, market authorisation

  • Overriding the main frame Overriding the main frame

    Starting a patient support project with a synthesis of the market landscape that includes relevant input from key internal stakeholders will help align the team from the outset. ... They are thought through, grounded in real market insight and built on a

  • The UK's new Cancer Drugs Fund The UK's new Cancer Drugs Fund

    market access landscape, but it's one that has caused consternation among pharma and patient groups, and raised some tricky questions about HTA processes.

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Latest Intelligence

  • Customer experience rules the digital age Customer experience rules the digital age

    But are these traditionally linear models enough in an ever-evolving healthcare market landscape that is being so radically transformed in the digital age? ... Adding value. Within the pharmaceutical industry today, companies are re-orientating to a more

  • Assessing early market opportunity Assessing early market opportunity

    a successful market assessment strategy. ... It will look at how marketers can understand the competitive market landscape as early as possible.

  • Getting below the surface: regional and local market access Getting below the surface: regional and local market access

    In Germany, there are regional and local regulations in addition to the centralised market access regulations. ... This needs to be factored in as early as possible during the drug development pipeline, starting with close analysis of the local and

  • Interview: Kay Drake and Naoki Okamura, Astellas Interview: Kay Drake and Naoki Okamura, Astellas

    Interview: Kay Drake and Naoki Okamura, Astellas. Astellas’ vice president of marketing, Europe and its chief strategy officer, Europe discuss category leadership, the changing landscape of market access and growth in ... Changing landscape. As the

  • An eye towards the biobetter in South Korea An eye towards the biobetter in South Korea

    the global biosimilars market share by 2020 ( Ministry of Knowledge &Economy, November 18, 2010). ... Considerations for big pharma . South Korean biopharmaceutical companies are entering the international biologics landscape as serious contenders for

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Latest appointments

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Latest from PMHub

  • PRMA Consulting Ltd

    Our tailored services include strategic market access, landscape assessments, payer and KOL engagement, value propositions, GVDs, evidence generation, real-world evidence, pricing and reimbursement strategy. ... We are an experienced, highly educated,

  • Adelphi Research UK wins Agency of the Year at BHBIA Conference

    Adelphi’ s clients work with them because of their deep understanding of the market landscape and experience across all areas of the brand journey.

  • Portfolio Optimisation: Can you really compare Apples to Oranges?

    pre-clinical through to in-market) along with varying utility across a breadth of different diseases. ... For very early portfolios at the pre-clinical stage, the commercial aspects may be as simple as understanding the market landscape in terms of

  • Case Study: Oncology diagnostic biomarker landscaping study

    They wanted to understand the current market landscape, identify potential leverage points that would maximise use of the biomarker testing in a particular tumour and determine the appropriate stakeholders who are

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90TEN Healthcare

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