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market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

Genactis, emotive and Initiate join forces to create Synaptic Health

Genactis, emotive and Initiate join forces to create Synaptic Health

The Insight component will leverage Genactis’ 15 years of global experience – as a market research consultancy partnering with leading pharma and biotech companies, it will help to identify core insights and ... Synaptiq Health will deliver an

Latest news

  • Merck gets Alzheimer’s label claim for insomnia drug Belsomra Merck gets Alzheimer’s label claim for insomnia drug Belsomra

    Since then, it’s been joined on the market by Eisai’s recently-approved Dayvigo (lemborexant), which is also being tested in Alzheimer’s-relate sleep disturbances and reported positive results ... 2026, according to an Acute Market Research report.

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    understand and communicate the risk profile of your brand or portfolio in your market. ... financial calendar in your company. Step 1: Assemble your forecasting team – finance, market research, business operations and marketing and set out what you

  • TBWA\WorldHealth London announces restructure and key hires TBWA\WorldHealth London announces restructure and key hires

    Her experience spans medical market research, digital transformation within healthcare and direct-to-consumer campaigns.

  • How AI is transforming the way we collect market insights How AI is transforming the way we collect market insights

    New tools for engaging with respondents and analysing market research data will continue to evolve over the coming years. ... Harrison Gaiger is the Marketing Manager at Research Partnership, an independent healthcare market research and consulting

  • Pharma Brand Planners' Blog (Part 6)

    Only three out of the ten brand plans included a budget for market research, measurement and tracking. ... Do you have budget in place and a clear owner for research, tracking and reporting against your KPIs?

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Approximately 11 fully matching, plus 374 partially matching documents found.

Latest Intelligence

  • Mapping the patient journey and minding the gap Mapping the patient journey and minding the gap

    Market research can play a huge role in getting that vital 360 view of the patient. ... However, despite this – and despite market research being a familiar everyday experience in the consumer world – misplaced fears around regulations have spawned

  • Putting commercial intelligence at the heart of strategy Putting commercial intelligence at the heart of strategy

    A key difference between CI agencies and those engaged in market research (MR) includes (a) the absence of a scripted interview, (b) the lack of direct questioning to generate answers to ... This team works hand-in- hand with agencies to maximise the

  • Measuring what matters: how to create the right KPIs for your brand, launch and portfolio Measuring what matters: how to create the right KPIs for your brand, launch and portfolio

    target), and only three out of the ten brand plans included a budget for market research, measurement and tracking. ... The research highlighted a significant disconnect between accepted measurement/ KPI theory and operational practice.

  • It started with a miss It started with a miss

    As things get more complex, we need more time to explain them, to prepare the market.”. ... Pharma must move beyond traditional market research and engage patients, one-to-.

  • Tackling antimicrobial resistance on multiple fronts Tackling antimicrobial resistance on multiple fronts

    No new classes of antibiotics have been discovered since the 1980s and the market incentives for research and development in this area are becoming more and more limited. ... The right incentives. So called ‘push funding’ plays a fundamental role in

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Approximately 13 fully matching, plus 74 partially matching documents found.

Latest appointments

  • New faces at BioStrata, P\S\L Group and FCB Health New faces at BioStrata, P\S\L Group and FCB Health

    Carolyn Chamberlain (below) has joined P S L Group as Managing Director, Instar Europe, the group’s global market research business. ... Chamberlain has over 20 years' experience in pharmaceutical market research, with a career beginning at AstraZeneca,

  • New faces at GCI Health, Porterhouse Medical and Research Partnership New faces at GCI Health, Porterhouse Medical and Research Partnership

    She has previous experience in market research in a communications and strategy consultancy. ... Meanwhile Emma Warburton joins the agency as business development executive after previously working as a pricing and market research analyst.

  • Pharma industry appointments Pharma industry appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’ experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has practised during his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

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Approximately 5 fully matching, plus 50 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 125 fully matching, plus 519 partially matching documents found.

COVID-19 Updates and Daily News

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