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market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

Genactis, emotive and Initiate join forces to create Synaptic Health

Genactis, emotive and Initiate join forces to create Synaptic Health

The Insight component will leverage Genactis’ 15 years of global experience – as a market research consultancy partnering with leading pharma and biotech companies, it will help to identify core insights and ... Synaptiq Health will deliver an

Latest news

  • Merck gets Alzheimer’s label claim for insomnia drug Belsomra Merck gets Alzheimer’s label claim for insomnia drug Belsomra

    Since then, it’s been joined on the market by Eisai’s recently-approved Dayvigo (lemborexant), which is also being tested in Alzheimer’s-relate sleep disturbances and reported positive results ... 2026, according to an Acute Market Research report.

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    understand and communicate the risk profile of your brand or portfolio in your market. ... financial calendar in your company. Step 1: Assemble your forecasting team – finance, market research, business operations and marketing and set out what you

  • TBWA\WorldHealth London announces restructure and key hires TBWA\WorldHealth London announces restructure and key hires

    Her experience spans medical market research, digital transformation within healthcare and direct-to-consumer campaigns.

  • How AI is transforming the way we collect market insights How AI is transforming the way we collect market insights

    New tools for engaging with respondents and analysing market research data will continue to evolve over the coming years. ... Harrison Gaiger is the Marketing Manager at Research Partnership, an independent healthcare market research and consulting

  • Pharma Brand Planners' Blog (Part 6)

    Only three out of the ten brand plans included a budget for market research, measurement and tracking. ... Do you have budget in place and a clear owner for research, tracking and reporting against your KPIs?

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Latest Intelligence

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    Could this inadvertently present an opportunity for pharma? Dan Coffin, Director, the Research Partnership, thinks so. ... Through interaction with customers, good market research can deploy behavioural techniques to understand which of these biases are

  • Multichannel engagement and the need for greater understanding of European markets Multichannel engagement and the need for greater understanding of European markets

    By gaining a greater understanding of physician attitudes, behaviours, motivators, prescribing habits and preferred information channels through market research, pharmaceutical companies can allow their sales reps to deliver an optimal customer

  • Keep your audiences close Keep your audiences close

    Market research, when done well, can help us to paint a vivid picture of what life is like for a group of patients and the healthcare professionals involved in their care. ... While the depth and breadth of market research varies dramatically between

  • Things are going to be different Things are going to be different

    At IQVIA, our data assets and analytic capabilities, combined with our everyday experience of how our customers are responding, come together in a body of market research and analysis to inform, ... This is despite IQVIA market research demonstrating

  • New truths and realities in these strange times New truths and realities in these strange times

    continue. For those of us in the research world, it’s tough. For good reason; HCP research has been paused and the Market Research Society (MRS) has said: ‘MRS guidance to ... However, the virtual world has opened up with mobile research growing in

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Approximately 13 fully matching, plus 84 partially matching documents found.

Latest appointments

  • New faces at BioStrata, P\S\L Group and FCB Health New faces at BioStrata, P\S\L Group and FCB Health

    Carolyn Chamberlain (below) has joined P S L Group as Managing Director, Instar Europe, the group’s global market research business. ... Chamberlain has over 20 years' experience in pharmaceutical market research, with a career beginning at AstraZeneca,

  • New faces at GCI Health, Porterhouse Medical and Research Partnership New faces at GCI Health, Porterhouse Medical and Research Partnership

    She has previous experience in market research in a communications and strategy consultancy. ... Meanwhile Emma Warburton joins the agency as business development executive after previously working as a pricing and market research analyst.

  • Pharma industry appointments Pharma industry appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’ experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has practised during his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

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Latest from PMHub

  • MarketsResearch.biz

    We have a leading market intelligence team which accredits and provides the reports of some of the top publishers in the field of the technology industry.

  • Video: UX/ Experience design research

    Director and UX expert Liza Pliss discusses our approach to user experience research and shares an example of a project where using design thinking led to an agile approach focused on

  • Article: What's next? How behavioural science can support pharma's future

    Dan Coffin, Director explains why now is an opportune time for pharma marketers to embrace behavioural science. Read his latest article for PME Magazine. 44 (0) 20 8069 5000. Address:. Chester House. Fulham Green. 81-83 Fulham High Street. London.

  • White paper: The impact of COVID-19 on chronic disease management

    Therapy Watch, our syndicated PRF tracker, has been investigating the impact of COVID-19 on chronic disease management. In this white paper, we share some of the insights and consider future impact. Download the full white paper here: . 44 (0) 20

  • News: Living with Ulcerative Colitis and Crohn's Disease

    Living with Ulcerative Colitis (UC) and  Crohn’s Disease (CD) are new patient syndicated reports which offer valuable insights into patient attitudes and behaviour towards their condition, treatments and unmet needs. These reports provide

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Approximately 128 fully matching, plus 521 partially matching documents found.

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AMICULUM Limited

AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

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Emotion-driven clinical trial marketing: A missed opportunity?
Whether we’re conscious of it or not, our emotions play a huge role in day-to-day decision making. Psychological scientists have long explored emotional influences on decision making. Experts like Herbert...
Virtual Hackathon on Healthcare Innovation: a Customer Story
How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual "hackathon," with spectacular results....
OPEN Health at the World Orphan Drug Conference USA
Our Director of Rare Disease, Gavin Jones looks forward to his conversation with Emily Crossle & Betsy Bogard at #WODCUSA2020 !...

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