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market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 3)

Pharma Brand Planners' Blog (Part 3)

Which products and which markets – GE or multi-factor matrix can help you assess the higher performers on market/segment attractiveness and competitive advantage combined. ... Depending on the level of anticipated change and risk in your strategy, you

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Approximately 11 fully matching, plus 364 partially matching documents found.

Latest Intelligence

  • Global direction, local application Global direction, local application

    1. Develop a two-way relationship with your local markets. We can’t place enough importance on local market research that captures cultural context, linguistic subtleties, audience insights around health attitudes ... The best source of this data is,

  • Is anybody listening? Is anybody listening?

    The research says that online health communities have a major role to play in promoting self-management in chronic diseases, citing ‘super-users’ within these communities as critical influencers. ... Ultimately, social media listening isn’t about

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    However, articulating one isn’t easy. “Organisations are swimming in market complexity and research covering the full spectrum of the science and the healthcare ecosystem,” says Peter Smith. ... Finally, marketers must be brave enough to deny the

  • Launch like a PRO: the art and science of successful entry to market Launch like a PRO: the art and science of successful entry to market

    From strategy to project management, market access to public affairs, governance to HEOR, they provide an incredibly thorough test of an organisation’s capability. ... The methodology is simple but powerful. Rigorous desk and customer research into the

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    Compared to your rivals, you and your colleagues have similar backgrounds, use similar methods and work with more or less the same data bought from the same market research companies. ... My research has uncovered that there are two complementary

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Approximately 13 fully matching, plus 65 partially matching documents found.

Latest appointments

  • New faces at BioStrata, P\S\L Group and FCB Health New faces at BioStrata, P\S\L Group and FCB Health

    Carolyn Chamberlain (below) has joined P S L Group as Managing Director, Instar Europe, the group’s global market research business. ... Chamberlain has over 20 years' experience in pharmaceutical market research, with a career beginning at AstraZeneca,

  • New faces at GCI Health, Porterhouse Medical and Research Partnership New faces at GCI Health, Porterhouse Medical and Research Partnership

    She has previous experience in market research in a communications and strategy consultancy. ... Meanwhile Emma Warburton joins the agency as business development executive after previously working as a pricing and market research analyst.

  • Pharma industry appointments Pharma industry appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’ experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has practised during his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

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Latest from PMHub

  • CMR celebrates successful Management Buyout

    CEO of Creative Medical Research (CMR), George Ashford, has successfully completed a management buyout. ... Creative Medical Research (CMR) is a specialist medical device market research and participant recruitment agency.

  • The value of design thinking: Incorporating creative and graphic design into pharma market research

    How do we keep research design fresh and interesting? How do we ensure that we’re inspiring our respondents to give us enlightening new insights, and encourage new ways of thinking?

  • Research Partnership welcomes 20 new Graduates

    This year we are celebrating 20 years in business and as part of our continued growth, we are delighted to announce a new intake of 17 Research Analysts and 3 Fieldwork ... Project Coordinators into our annual market research graduate programme.

  • 20 questions: Round 6

    As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month we asked our employees about office life in Singapore. Watch the video: . 44 (0) 20 8069 5000. Address:. Chester House. Fulham Green.

  • Device Attribute Testing

    The patient evaluation needed to reflect real life as much as possible, so that it truly reflected patient preference and could predict the future market impact of any new device.

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Approximately 123 fully matching, plus 504 partially matching documents found.

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Four Health Communications

Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...

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