Please login to the form below

Not currently logged in
Email:
Password:

market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 6)

Only three out of the ten brand plans included a budget for market research, measurement and tracking. ... Do you have budget in place and a clear owner for research, tracking and reporting against your KPIs?

Latest news

  • Novartis makes case for NASH candidate tropifexor Novartis makes case for NASH candidate tropifexor

    The winning player will reap the rewards of an untapped market – NASH affects up to 50 million people in the US alone, and market analysts Research and Markets  estimate that the ... market potential will reach $20.68bn by 2025, when the first

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    There tend to be a few ‘usual suspects’ to consider:. Your business unit or company general manager and the leadership team across medical, business operations, market access, sales. ... The wider cross-functional brand team members who support your

  • Transformation in healthcare professionals’ digital behaviours Transformation in healthcare professionals’ digital behaviours

    Based on our research, in today’s world, we see that social media is primarily consumed by HCPs on mobile devices. ... The question remains: which companies will be willing to not only use digital to engage to HCPs but will carry out digital market

  • ALK-Abello debuts its birch pollen allergy therapy in Germany ALK-Abello debuts its birch pollen allergy therapy in Germany

    The company expects to roll Itulazax out next in Scandinavia – another birch pollen allergy hot spot – whilst also developing the product for the North American market. ... The market research firm says that in Europe products like Itulazax and grass

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    Which products and which markets – GE or multi-factor matrix can help you assess the higher performers on market/segment attractiveness and competitive advantage combined. ... Depending on the level of anticipated change and risk in your strategy, you

More from news
Approximately 11 fully matching, plus 369 partially matching documents found.

Latest Intelligence

  • Patient journey mapping: exploring the clinical and the emotional journey Patient journey mapping: exploring the clinical and the emotional journey

    Immersing yourself in existing information, such as previous market research or exploring the disease area on social media platforms supports an initial data immersion exercise that can feed into a bespoke ... The data immersion and bespoke market

  • Understanding the patient journey Understanding the patient journey

    USER RESEARCH. Everything you do must be grounded in real patient experiences – speak to patients, carers and healthcare professionals. ... Understand their interactions, behaviours, emotions and issues. There is a range of market research techniques

  • How can we realise the benefits of patient engagement? How can we realise the benefits of patient engagement?

    On the contrary, there are activities (eg, quantitative market research) where proposing such an interaction would be unnecessary and inappropriate. ... Guided by our PARTNER values, specialist healthcare communications agency Aurora and PIP Health, a

  • Global direction, local application Global direction, local application

    1. Develop a two-way relationship with your local markets. We can’t place enough importance on local market research that captures cultural context, linguistic subtleties, audience insights around health attitudes ... The best source of this data is,

  • Is anybody listening? Is anybody listening?

    The research says that online health communities have a major role to play in promoting self-management in chronic diseases, citing ‘super-users’ within these communities as critical influencers. ... Ultimately, social media listening isn’t about

More from intelligence
Approximately 13 fully matching, plus 70 partially matching documents found.

Latest appointments

  • New faces at BioStrata, P\S\L Group and FCB Health New faces at BioStrata, P\S\L Group and FCB Health

    Carolyn Chamberlain (below) has joined P S L Group as Managing Director, Instar Europe, the group’s global market research business. ... Chamberlain has over 20 years' experience in pharmaceutical market research, with a career beginning at AstraZeneca,

  • New faces at GCI Health, Porterhouse Medical and Research Partnership New faces at GCI Health, Porterhouse Medical and Research Partnership

    She has previous experience in market research in a communications and strategy consultancy. ... Meanwhile Emma Warburton joins the agency as business development executive after previously working as a pricing and market research analyst.

  • Pharma industry appointments Pharma industry appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’ experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has practised during his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

More from appointments
Approximately 5 fully matching, plus 50 partially matching documents found.

Latest from PMHub

  • How 2019 ignited my passion for insights

    Stacey East, Insights Manager, Origins, shares her learnings from the Pharma Market Research Conference. ... One recent highlight was attending the Pharma Market Research Conference in October 2019.

  • MarketsResearch.biz

    We have a leading market intelligence team which accredits and provides the reports of some of the top publishers in the field of the technology industry.

  • The value of design thinking: Incorporating creative and graphic design into pharma market research

    How do we keep research design fresh and interesting? How do we ensure that we’re inspiring our respondents to give us enlightening new insights, and encourage new ways of thinking?

  • Research Partnership welcomes 20 new Graduates

    This year we are celebrating 20 years in business and as part of our continued growth, we are delighted to announce a new intake of 17 Research Analysts and 3 Fieldwork ... Project Coordinators into our annual market research graduate programme.

  • 20 questions: Round 6

    As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month we asked our employees about office life in Singapore. Watch the video: . 44 (0) 20 8069 5000. Address:. Chester House. Fulham Green.

More from PMHub
Approximately 124 fully matching, plus 521 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

Latest intelligence

How do companies prepare for reimbursement?
Valid Insight explore how to optimise your market access strategy during new product development, how to address payer concerns and prepare for reimbursement....
EHR clinical trials
Integrating electronic health records into clinical trials
How organisations are working to realise the research potential of EHRs...
Mike Elliott Gilead
Keeping up the fight against HIV and using the lessons to tackle other threats
Danny Buckland interviews Gilead’s Mike Elliott...

Infographics