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market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

FDA clears first-line use for J&J’s myeloma drug Darzalex

FDA clears first-line use for J&J’s myeloma drug Darzalex

Market research firm Persistence reckons Darzalex and another therapeutic antibody – Roche’s Empliciti (elotuzumab) – which “will not only provide a new treatment option for multiple myeloma patients, but they will also

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Approximately 11 fully matching, plus 359 partially matching documents found.

Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    However, articulating one isn’t easy. “Organisations are swimming in market complexity and research covering the full spectrum of the science and the healthcare ecosystem,” says Peter Smith. ... Finally, marketers must be brave enough to deny the

  • Launch like a PRO: the art and science of successful entry to market Launch like a PRO: the art and science of successful entry to market

    From strategy to project management, market access to public affairs, governance to HEOR, they provide an incredibly thorough test of an organisation’s capability. ... The methodology is simple but powerful. Rigorous desk and customer research into the

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    Compared to your rivals, you and your colleagues have similar backgrounds, use similar methods and work with more or less the same data bought from the same market research companies. ... My research has uncovered that there are two complementary

  • Mylan sees the UK paving the way for an insulin game changer Mylan sees the UK paving the way for an insulin game changer

    As biosimilars surge into the insulin market, governments  are urged to seize ‘the opportunity of the century’. ... The need for new drugs follows that trajectory with a report from analysts Research and Markets predicting the insulin market will

  • Digging deeper to connect with the powerful force of patient understanding Digging deeper to connect with the powerful force of patient understanding

    Market research is moving to a greater emphasis on quality of life; this is what the future is all about,” he says. ... Trautmann adds: “Pharma-ceutical development is a scientific process but market research needs to be consulted much earlier in the

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Latest appointments

  • Pharma industry appointments Pharma industry appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’ experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has practised during his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

  • BPR Pharma strengthens research team BPR Pharma strengthens research team

    Most recently, Davies headed up the insight department for Bedrock Communications as its research director. ... She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.

  • Axon welcomes four new hires to its PR and med comms teams Axon welcomes four new hires to its PR and med comms teams

    Additionally, Aggie Popowicz joins as a programme executive following a role in market research.

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90TEN is an award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. campaigns...

Latest intelligence

The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....
Escaping the spin cycle of sub-optimal launch
...

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