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market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

FDA clears first-line use for J&J’s myeloma drug Darzalex

FDA clears first-line use for J&J’s myeloma drug Darzalex

Market research firm Persistence reckons Darzalex and another therapeutic antibody – Roche’s Empliciti (elotuzumab) – which “will not only provide a new treatment option for multiple myeloma patients, but they will also

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Approximately 17 fully matching, plus 409 partially matching documents found.

Latest Intelligence

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    Compared to your rivals, you and your colleagues have similar backgrounds, use similar methods and work with more or less the same data bought from the same market research companies. ... My research has uncovered that there are two complementary

  • Mylan sees the UK paving the way for an insulin game changer Mylan sees the UK paving the way for an insulin game changer

    As biosimilars surge into the insulin market, governments  are urged to seize ‘the opportunity of the century’. ... The need for new drugs follows that trajectory with a report from analysts Research and Markets predicting the insulin market will

  • What makes a meaningful brand? What makes a meaningful brand?

    In the beginning of a brand’s life, the purpose of this buyer-centric research is to understand your target audience’s perceptions of the market you plan to inhabit. ... In essence, measuring customer-based brand equity once the brand has been

  • Six degrees of participation Six degrees of participation

    The rationale is underpinned by abundant research which suggests that health outcomes are better in patients who are more involved in decisions about their treatment. ... Degree #6: Use data better - and collaborate. The industry has for many years used

  • Achieving insight Achieving insight

    Integrating and encompassing the power of both market research and user research allows you to develop leading-edge products that truly understand the heart of the problem and are able to ... But by having research at the heart of everything we do, these

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Latest appointments

  • Industry round up: appointments Industry round up: appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has experience with following his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

  • BPR Pharma strengthens research team BPR Pharma strengthens research team

    Most recently, Davies headed up the insight department for Bedrock Communications as its research director. ... She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.

  • Axon welcomes four new hires to its PR and med comms teams Axon welcomes four new hires to its PR and med comms teams

    Additionally, Aggie Popowicz joins as a programme executive following a role in market research.

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Latest intelligence

World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...
World Diabetes Day: Interaction and impact of diabetes on mental health
For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
EU
Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...

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