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market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

Communiqué: big wins for obesity and sugar tax campaigners

Communiqué: big wins for obesity and sugar tax campaigners

They won Excellence in Communication of Survey or Market Research Data – with A Watershed Moment, an initiative that highlighted children’s exposure to junk food adverts, making a powerful case for

Latest news

  • Healthcare Comms news Healthcare Comms news

    The new “easy to navigate”site contains a section on the group’s new market research business Porterhouse Insights and new offering Porterhouse Medical US, both of which were established late

  • Communiqué 2018 - all the winners Communiqué 2018 - all the winners

    Excellence in Communication of Survey or Market Research Data. A Watershed Moment by Obesity Heath Alliance.

  • Daily Brief: AstraZeneca's new San Fran hoKeytruda triumphs again, Novo branches out

    Previously untreated patients with the squamous NSCLC, represent about 25-30% of the overall market, and the results mean Merck &Co. ... This puts it in poll position in all the leading NSCLC lung categories, a total global market worth billions.

  • FDA clears first-line use for J&J FDA clears first-line use for J&J

    Market research firm Persistence reckons Darzalex and another therapeutic antibody – Roche’s Empliciti (elotuzumab) – which “will not only provide a new treatment option for multiple myeloma patients, but they will also

  • FDA clears first-line use for J&J’s myeloma drug Darzalex FDA clears first-line use for J&J’s myeloma drug Darzalex

    Market research firm Persistence reckons Darzalex and another therapeutic antibody – Roche’s Empliciti (elotuzumab) – which “will not only provide a new treatment option for multiple myeloma patients, but they will also

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Approximately 17 fully matching, plus 402 partially matching documents found.

Latest Intelligence

  • Mylan sees the UK paving the way for an insulin game changer Mylan sees the UK paving the way for an insulin game changer

    As biosimilars surge into the insulin market, governments  are urged to seize ‘the opportunity of the century’. ... The need for new drugs follows that trajectory with a report from analysts Research and Markets predicting the insulin market will

  • What makes a meaningful brand? What makes a meaningful brand?

    In the beginning of a brand’s life, the purpose of this buyer-centric research is to understand your target audience’s perceptions of the market you plan to inhabit. ... In essence, measuring customer-based brand equity once the brand has been

  • Six degrees of participation Six degrees of participation

    The rationale is underpinned by abundant research which suggests that health outcomes are better in patients who are more involved in decisions about their treatment. ... Degree #6: Use data better - and collaborate. The industry has for many years used

  • Achieving insight Achieving insight

    Integrating and encompassing the power of both market research and user research allows you to develop leading-edge products that truly understand the heart of the problem and are able to ... But by having research at the heart of everything we do, these

  • A marathon and a sprint A marathon and a sprint

    This is not the cleanly defined prescriber outlined in traditional market research, but the stressed, somewhat impatient, well-intended person who may be making their prescribing decision with ten other things ... That’s complex.”. Such complexities

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Approximately 13 fully matching, plus 57 partially matching documents found.

Latest appointments

  • Industry round up: appointments Industry round up: appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has experience with following his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

  • BPR Pharma strengthens research team BPR Pharma strengthens research team

    Most recently, Davies headed up the insight department for Bedrock Communications as its research director. ... She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.

  • Axon welcomes four new hires to its PR and med comms teams Axon welcomes four new hires to its PR and med comms teams

    Additionally, Aggie Popowicz joins as a programme executive following a role in market research.

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Approximately 5 fully matching, plus 49 partially matching documents found.

Latest from PMHub

  • Trending: using social media to understand your pharma market

    It is important to make sure these insights are meaningful. This can be achieved by validating them with existing or further market research, cross-referencing with internal sources of information and ... We could immediately and precisely use this

  • Porterhouse Medical launches new website showcasing the latest exciting developments within the group.

    The new site, which has been developed using the latest content management software, has sections covering our new market research business, Porterhouse Insights, and our new stateside offering, Porterhouse Medical US, ... About Porterhouse Medical Group

  • GK

    GK. GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market. ... Communications, public affairs, marketing, brand, reputation, risk, market research and digital are no

  • Hanson Zandi

    Strategic planning. Market access. Global brand identities. Concepts, copy &design. Apps &eDetails for iPads and other tablets. ... Qualitative market research – on and offline. Online comms. bitesize4doctors.com. bitesize4nurses.com.

  • What about me? Human centricity rather than patient centricity…

    We believe using this model as the basis for primary qualitative and quantitative HCP research holds the key to unlocking relevant strategies for ensuring the success of new treatment approaches.

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Approximately 117 fully matching, plus 54 partially matching documents found.

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Developing advocacy in the pharmaceutical industry.
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GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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