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market research

This page shows the latest market research news and features for those working in and with pharma, biotech and healthcare.

WPP stays in familiar hands with new chief exec

WPP stays in familiar hands with new chief exec

of advertising agencies, brand consultancies, market research services and PR firms.

Latest news

  • Ipsos set to buy GfK Research divisions Ipsos set to buy GfK Research divisions

    Stepping up its research marketing game, French firm Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research institute, in a deal worth 105m. ... I look forward to welcoming the GfK Research teams to Ipsos and together

  • HPS Group pushes further into healthcare HPS Group pushes further into healthcare

    Marlow-based communications group HPS has acquired specialist healthcare agency Hanson Zandi as part of an expansion in the healthcare market. ... In addition, the ability to work with HPS’s in-house capabilities like market research, data analytics,

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    They won Excellence in Communication of Survey or Market Research Data – with A Watershed Moment, an initiative that highlighted children’s exposure to junk food adverts, making a powerful case for

  • Healthcare Comms news Healthcare Comms news

    The new “easy to navigate”site contains a section on the group’s new market research business Porterhouse Insights and new offering Porterhouse Medical US, both of which were established late

  • Communiqué 2018 - all the winners Communiqué 2018 - all the winners

    Excellence in Communication of Survey or Market Research Data. A Watershed Moment by Obesity Heath Alliance.

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Approximately 17 fully matching, plus 405 partially matching documents found.

Latest Intelligence

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    Compared to your rivals, you and your colleagues have similar backgrounds, use similar methods and work with more or less the same data bought from the same market research companies. ... My research has uncovered that there are two complementary

  • Mylan sees the UK paving the way for an insulin game changer Mylan sees the UK paving the way for an insulin game changer

    As biosimilars surge into the insulin market, governments  are urged to seize ‘the opportunity of the century’. ... The need for new drugs follows that trajectory with a report from analysts Research and Markets predicting the insulin market will

  • What makes a meaningful brand? What makes a meaningful brand?

    In the beginning of a brand’s life, the purpose of this buyer-centric research is to understand your target audience’s perceptions of the market you plan to inhabit. ... In essence, measuring customer-based brand equity once the brand has been

  • Six degrees of participation Six degrees of participation

    The rationale is underpinned by abundant research which suggests that health outcomes are better in patients who are more involved in decisions about their treatment. ... Degree #6: Use data better - and collaborate. The industry has for many years used

  • Achieving insight Achieving insight

    Integrating and encompassing the power of both market research and user research allows you to develop leading-edge products that truly understand the heart of the problem and are able to ... But by having research at the heart of everything we do, these

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Approximately 13 fully matching, plus 58 partially matching documents found.

Latest appointments

  • Industry round up: appointments Industry round up: appointments

    UK. Vu, whose new post will see him further expand Concept’s presence in the US market, joins the company with over 15 years’experience in both business development and project ... He joins Concept from Eurofins, where he was director of business

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has experience with following his time with Biogen, Amgen and Novartis.

  • STEM Healthcare bolsters its EU5 team STEM Healthcare bolsters its EU5 team

    Meanwhile, Joanna Troman (pictured left) moves to STEM as a project director following 10 years as Sanofi Pasteur MSD in a number of roles across marketing, strategic planning and market research.

  • BPR Pharma strengthens research team BPR Pharma strengthens research team

    Most recently, Davies headed up the insight department for Bedrock Communications as its research director. ... She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.

  • Axon welcomes four new hires to its PR and med comms teams Axon welcomes four new hires to its PR and med comms teams

    Additionally, Aggie Popowicz joins as a programme executive following a role in market research.

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Approximately 5 fully matching, plus 49 partially matching documents found.

Latest from PMHub

  • Global Influencers in Diabetes Insights report

    Global Influencers in Diabetes Insights report. A new report delivering the insights of influencers in the diabetes online community has been released by medical device market research agency, Creative Medical Research ... A new report delivering the

  • If you’re not thinking segmentation, you’re not thinking

    If you’ re not thinking segmentation, you’ re not thinking. Having a background in market research I’ ve been lucky to work on a number of customer segmentations in my time

  • Hanson Zandi Press Release

    HPS, the Marlow-based marketing communications group, has acquired specialist healthcare agency Hanson Zandi as part of their drive into the healthcare market. ... In addition, the ability to work with HPS’ s in-house capabilities like market research,

  • TransTrans Ltd

    TransTrans Ltd. We provide high quality translations in over 160 language pairings to the Healthcare, pharmaceutical, medical devices and market research sectors through a global network of translators.

  • GK

    GK. GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market. ... Communications, public affairs, marketing, brand, reputation, risk, market research and digital are no

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Approximately 117 fully matching, plus 58 partially matching documents found.

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