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marketing

This page shows the latest marketing news and features for those working in and with pharma, biotech and healthcare.

J&J files ‘breakthrough’ bladder cancer drug in US

J&J files ‘breakthrough’ bladder cancer drug in US

Needed as most patients don't respond to checkpoint inhibitors

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  • More tell, less sell: HCP-centric comms

    But what has this got to do with marketing to HCPs?’, you may ask. ... So, from a marketing perspective, unless we find a way to address their real needs then our messages are going to fall upon deaf ears.

  • Seduce anyone in four simple steps

    With interpersonal skills that ensure their ability to persuade comes second to none our French marketing and communication colleagues have an advantage. ... In 2018, according to the IPA, marketing and media budgets fell by a net 8.6% compared to

  • Money, sex and power

    Money, sex and power. What really makes your world go round? Is it money, sex or power? Or is it something more subtle? Real human progress has been bogged down good and proper for two to three hundred years because it appears we’ re still trying

  • Powerful digital content management for the life sciences

    digital technology in all aspects of their marketing and sales communications.

  • Global Influencers in Diabetes Insights report

    design stage or to hone their marketing messages.

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SpotMe

SpotMe is the leading technology and service provider of enterprise engagement platforms with a focus on live events, virtual and...

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PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
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Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

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