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marketing

This page shows the latest marketing news and features for those working in and with pharma, biotech and healthcare.

Bayer looks to leverage AI across the pharma value chain

Bayer looks to leverage AI across the pharma value chain

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • IQVIA partners with Box IQVIA partners with Box

    Meanwhile, IQVIA also launched its orchestrated customer engagement solution to the European market, connecting those in operations, IT, sales, marketing and other functions, and enabling the sharing of data and more

  • NHS seeks 'solution creators' from within pharma NHS seeks 'solution creators' from within pharma

    Health service is moving to a 'new era' of industry relations, says NHS England

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    Pharma's first 'performance marketing' agency launched. Founded by Matt Lowe, performance.io aims to redefine online performance. ... A new agency has launched with the promise of being the first ‘performance marketing’firm dedicated to the pharma

  • The new basics The new basics

    The new basics. Innovative products and creative marketing  won’t help if our industry fails to address the new basics. ... The signs of this threat are everywhere, from off-licence marketing abuse to ‘pay to delay’deals.

  • Taming the Monster Taming the Monster

    Conversely, marketing budgets are smaller, in itself reflecting the lesser value placed on the discipline. ... Marketing effectiveness starts with understanding a basic question: how good is your marketing?

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Latest Intelligence

  • No incentive for a cure No incentive for a cure

    due for marketing authorisation decisions soon. So, the urgent question is this: how do we price, pay for and otherwise incentivise, groundbreaking treatments that are given once, or over a

  • What makes a meaningful brand? What makes a meaningful brand?

    What makes a meaningful brand? A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to ascribe meaning to a name that otherwise has no

  • Beyond caring: learning from the unsung advocates in cancer care

    Beyond caring: learning from the unsung advocates in cancer care. Macmillan Cancer Support estimates that there are currently around 1.5 million carers caring for someone who has cancer in the UK. Broadly, carers in and outside cancer contribute

  • Six degrees of participation Six degrees of participation

    Exploring the ongoing journey to patient empowerment and examining how pharma can play a part in more participatory models of care

  • Waking the sleeping giant Waking the sleeping giant

    The lights are coming on for healthcare delivery in Africa

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Latest appointments

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Latest from PMHub

  • Rainmaker - A digital communication solution by Agnitio

    Influence, engage and empower Sales and marketing, HCPs and patients, all in one platform. ... Unleash an arsenal of marketing channels with complete control of ‘ who is seeing what’.

  • How to measure marketing success: profit vs ROI

    However, despite all this talk, I’ m a little bewildered as to what is being classed as marketing success. ... This is the incremental sales revenue generated by the marketing activity and can be measured in three ways.

  • Personalizing customer engagement in pharma

    Includes commentary on customer engagement in pharma and next step in multichannel marketing.

  • The Periodic Table of Pharma Multi-channel Marketing

    The Periodic Table of Pharma Multi-channel Marketing. Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of ... Read more about 'The Periodic Table of Pharma Multi-channel

  • The new pharma marketing playbook

    The new pharma marketing playbook. Do you know about the 5 key areas that must be in your pharma marketing playbook? ... A pharma marketing playbook for today’ s marketplace should contain the following areas:.

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Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

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