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marketing

This page shows the latest marketing news and features for those working in and with pharma, biotech and healthcare.

US states claim Purdue Pharma owes $2.2 trillion over opioid crisis

US states claim Purdue Pharma owes $2.2 trillion over opioid crisis

Company faces new accusations of dishonest marketing tactics. New filings made by a number of US states claim that Purdue Pharma, the now infamous maker of OxyContin, owes $2.2 trillion ... This includes accusations of dishonest marketing and violations

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Wordbird

Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

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7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
Employee engagement
Route 66: can remote working put two-thirds of us back on the road to engaged employment?
Pre-pandemic, 66% of the world’s workforce weren’t engaged in their jobs – Chris Ross examines how the rush to remote working has impacted employee engagement...
Demonstrating the value of HCP self-serve portals
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys....

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