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Marketing Automation

This page shows the latest Marketing Automation news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

58% of customers prefer to receive marketing promotions via email over social, print or text message (PwC). ... Activities such as marketing automation, adherence tools, social media monitoring/marketing and quantified self/self-tracking devices are a

Latest news

  • Driving in tandem

    It is also necessary to determine the intended outcomes for each marketing programme. ... The second step is to design processes that will align compliance controls and the desired marketing outcomes through standardisation and automation.

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Latest Intelligence

  • Multichannel in pharma Multichannel in pharma

    Digital marketing budgets remain small and basically flat. Pharma’s satisfaction with its own digital efforts remains low. ... Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:.

  • Being social Being social

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Few would question that pharmaceutical marketing is a niche sector with a unique set of obstacles for those tasked with delivering results. ... The need for marketing automation, mobile and social collaboration technology and advanced analytics like

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Latest from PMHub

  • Using contextual moments in marketing

    This has become even more refined and targeted with the growth of moment marketing. ... Use marketing automation and measure the campaign. Consider marketing automation such as programmatic platforms to allow you to constantly track selected criteria for

  • Being social - harnessing the power of social media

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • An agency called Owen

    stakeholder-centricity. branding and value propositions. account-based marketing. multi-channel marketing. digital, social and content. . ... email and marketing automation. websites, apps and e-detailing. SEO, social and content.

  • Top 7 Trends in Pharma Marketing for 2015

    To be able to implement successful Marketing Automation, healthcare companies need to have a good background and combination of Content Marketing, Closed Loop Marketing and Email, SMS and Online Marketing. ... clear understanding of the journey that

  • Marketing Automation for Pharma

    With Pharma Marketers increasingly being asked to do more with fewer resources, Marketing Automation is a key area that needs to be explored. ... Sign up for the "Marketing Automation for Pharma" webinar.This will be an introduction to the subject,

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SEVEN STONES

Seven Stones is a creative, independent healthcare communications agency of movers and thinkers. We've been doing health differently since 1991....

Latest intelligence

Is China ready for a pharmaceutical gold rush?
Some describe doing business in China as akin to the 1990s internet boom – so how stable is its future?...
AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...

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