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Marketing Automation

This page shows the latest Marketing Automation news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Personalisation became a keystroke in the symphony of omnichannel marketing by new generation pharma marketers. ... The bedrock of the digital journey. Marketing organisations managed to build a suite of automation and analytics tools to push content

Latest news

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... priority. Marketing organisations have built up a suite of automation and analytics tools to push content through various digital

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    58% of customers prefer to receive marketing promotions via email over social, print or text message (PwC). ... Activities such as marketing automation, adherence tools, social media monitoring/marketing and quantified self/self-tracking devices are a

  • Driving in tandem

    It is also necessary to determine the intended outcomes for each marketing programme. ... The second step is to design processes that will align compliance controls and the desired marketing outcomes through standardisation and automation.

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Latest Intelligence

  • Combining hard technology with human skills Combining hard technology with human skills

    In terms of the adoption of digital technologies, content management systems are by far the most widely used, while marketing automation tools are rising fast. ... If pharma is to reap the benefits of personalisation and harness the opportunities of

  • Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications

    Raakhi K Sippy, Global Head of Marketing Operations &Third-Party Partnerships, GSK, also stresses the importance of AI for marketing. ... We need to absolutely adapt to drive efficiencies around marketing operations and automation to help with speed to

  • Multichannel in pharma Multichannel in pharma

    Digital marketing budgets remain small and basically flat. Pharma’s satisfaction with its own digital efforts remains low. ... Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:.

  • Being social Being social

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Few would question that pharmaceutical marketing is a niche sector with a unique set of obstacles for those tasked with delivering results. ... The need for marketing automation, mobile and social collaboration technology and advanced analytics like

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Latest from PMHub

  • How to add some magic to your pharma exhibition stand design How to add some magic to your pharma exhibition stand design

    Data and advanced event marketing automation. RFID (radio-frequency identification) technology. Apps.

  • Using contextual moments in marketing

    This has become even more refined and targeted with the growth of moment marketing. ... Use marketing automation and measure the campaign. Consider marketing automation such as programmatic platforms to allow you to constantly track selected criteria for

  • Being social - harnessing the power of social media

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • An agency called Owen An agency called Owen

    Digitally Fitter, Stronger &Faster. We’re a Healthcare Communications Agency specialising in Multi-channel Marketing. . ... email and marketing automation. websites, apps and e-detailing. SEO, social and content.

  • Top 7 Trends in Pharma Marketing for 2015

    To be able to implement successful Marketing Automation, healthcare companies need to have a good background and combination of Content Marketing, Closed Loop Marketing and Email, SMS and Online Marketing. ... clear understanding of the journey that

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