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Marketing Automation

This page shows the latest Marketing Automation news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

58% of customers prefer to receive marketing promotions via email over social, print or text message (PwC). ... Activities such as marketing automation, adherence tools, social media monitoring/marketing and quantified self/self-tracking devices are a

Latest news

  • Driving in tandem

    It is also necessary to determine the intended outcomes for each marketing programme. ... The second step is to design processes that will align compliance controls and the desired marketing outcomes through standardisation and automation.

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Latest Intelligence

  • Multichannel in pharma Multichannel in pharma

    Digital marketing budgets remain small and basically flat. Pharma’s satisfaction with its own digital efforts remains low. ... Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:.

  • Being social Being social

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Few would question that pharmaceutical marketing is a niche sector with a unique set of obstacles for those tasked with delivering results. ... The need for marketing automation, mobile and social collaboration technology and advanced analytics like

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Latest from PMHub

  • How to add some magic to your pharma exhibition stand design

    Data and advanced event marketing automation. RFID (radio-frequency identification) technology. Apps.

  • Using contextual moments in marketing

    This has become even more refined and targeted with the growth of moment marketing. ... Use marketing automation and measure the campaign. Consider marketing automation such as programmatic platforms to allow you to constantly track selected criteria for

  • Being social - harnessing the power of social media

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • An agency called Owen

    stakeholder-centricity. branding and value propositions. account-based marketing. multi-channel marketing. digital, social and content. . ... email and marketing automation. websites, apps and e-detailing. SEO, social and content.

  • Top 7 Trends in Pharma Marketing for 2015

    To be able to implement successful Marketing Automation, healthcare companies need to have a good background and combination of Content Marketing, Closed Loop Marketing and Email, SMS and Online Marketing. ... clear understanding of the journey that

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Cello Health

Cello Health’s mission is to help our clients unlock the potential that exists with their assets, brands and organisations in...

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

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