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Marketing Automation

This page shows the latest Marketing Automation news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence. Pharma is still experiencing growing pains in multichannel marketing. ... Activities such as marketing automation, adherence tools, social media monitoring/marketing and quantified self/self-tracking

Latest news

  • Driving in tandem

    It is also necessary to determine the intended outcomes for each marketing programme. ... The second step is to design processes that will align compliance controls and the desired marketing outcomes through standardisation and automation.

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Latest Intelligence

  • Multichannel in pharma Multichannel in pharma

    Digital marketing budgets remain small and basically flat. Pharma’s satisfaction with its own digital efforts remains low. ... Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:.

  • Being social Being social

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Few would question that pharmaceutical marketing is a niche sector with a unique set of obstacles for those tasked with delivering results. ... The need for marketing automation, mobile and social collaboration technology and advanced analytics like

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Latest from PMHub

  • Using contextual moments in marketing

    So, how to ensure a successful moment marketing campaign? Plan for contextual activity. ... Use marketing automation and measure the campaign. Consider marketing automation such as programmatic platforms to allow you to constantly track selected criteria

  • Being social - harnessing the power of social media

    This isn’ t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • Top 7 Trends in Pharma Marketing for 2015

    Marketing and Medical Automation. To be able to implement successful Marketing Automation, healthcare companies need to have a good background and combination of Content Marketing, Closed Loop Marketing and Email, SMS ... By embracing marketing automation

  • Marketing Automation for Pharma

    Sign up for the "Marketing Automation for Pharma" webinar.This will be an introduction to the subject, looking to:. - ... Define what marketing automation means for Pharma marketers today,. - Demonstrate how Pharma companies (or similar) are using this

  • Blue Latitude Health

    Marketing Automation for Pharma. ... With Pharma Marketers increasingly being asked to do more with fewer resources, Marketing Automation is a key area that needs to be explored.

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Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...

Latest intelligence

Theresa Heggie
Alnylam’s big moment: bringing groundbreaking RNAi drugs to Europe
Theresa Heggie talks about the biotech’s 16-year path to market, and the promise of its ‘gene silencing’ medicines...
patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...

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