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Marketing Automation

This page shows the latest Marketing Automation news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence. Pharma is still experiencing growing pains in multichannel marketing. ... Activities such as marketing automation, adherence tools, social media monitoring/marketing and quantified self/self-tracking

Latest news

  • Driving in tandem

    It is also necessary to determine the intended outcomes for each marketing programme. ... The second step is to design processes that will align compliance controls and the desired marketing outcomes through standardisation and automation.

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Latest Intelligence

  • Multichannel in pharma Multichannel in pharma

    Digital marketing budgets remain small and basically flat. Pharma’s satisfaction with its own digital efforts remains low. ... Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:.

  • Being social Being social

    This isn’t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Few would question that pharmaceutical marketing is a niche sector with a unique set of obstacles for those tasked with delivering results. ... The need for marketing automation, mobile and social collaboration technology and advanced analytics like

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Latest from PMHub

  • Being social - harnessing the power of social media

    This isn’ t down to guesswork; marketing automation allows the release of posts to be scheduled and optimised to ensure the highest number of impressions is achieved.

  • An agency called Owen

    stakeholder-centricity. branding and value propositions. account-based marketing. multi-channel marketing. digital, social and content. ... email and marketing automation. websites, apps and e-detailing. SEO, social and content.

  • Top 7 Trends in Pharma Marketing for 2015

    Marketing and Medical Automation. To be able to implement successful Marketing Automation, healthcare companies need to have a good background and combination of Content Marketing, Closed Loop Marketing and Email, SMS ... By embracing marketing automation

  • Marketing Automation for Pharma

    Sign up for the "Marketing Automation for Pharma" webinar.This will be an introduction to the subject, looking to:. - ... Define what marketing automation means for Pharma marketers today,. - Demonstrate how Pharma companies (or similar) are using this

  • Blue Latitude Health

    Marketing Automation for Pharma. ... With Pharma Marketers increasingly being asked to do more with fewer resources, Marketing Automation is a key area that needs to be explored.

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Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

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