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marketing mix

This page shows the latest marketing mix news and features for those working in and with pharma, biotech and healthcare.

Navigating the social media waters in healthcare

Navigating the social media waters in healthcare

Your social experts should work very closely with the in-house team to ensure that social is an integral piece of the marketing mix.

Latest news

  • Outside looking in Outside looking in

    We know that as an industry this has long been our Achilles heel as other, easier to measure elements of the sales and marketing mix steal the lion’s share of

  • Is print the new vinyl? Is print the new vinyl?

    other channels in the marketing mix, when targeting GPs and HCPs generally and which channel selections we should be making for best effect.

  • Who is the marketer of the future? Who is the marketer of the future?

    As a rookie marketer in the early 90s I had my sales audit books, limited market research and a traditional marketing mix to juggle and implement. • ... a vastly more complex compliance and marketing mix.

  • Health Unlimited partners with digital agency Propeller Communications Health Unlimited partners with digital agency Propeller Communications

    The agency will move its studio and creative offering to Health Unlimited, the healthcare marketing communications division of Creston, whose US offices are also in New York. ... It completes our ambition to have excellence in all elements of the

  • Making success measurable Making success measurable

    But against a tough economic climate, which is demanding prudent use of resources, and alongside the growth of a far more sophisticated marketing mix, a significant increase in the accessibility of

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Latest from PMHub

  • Programmatic methodology and why you should be using it

    How does it fit within the existing digital marketing mix? Programmatic advertising started life as a way to use up any remnant inventory. ... What are the benefits towards my marketing campaign? What can it deliver for me?

  • Value proposition development

    Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.

  • How to create a multi-channel marketing strategy and plan How to create a multi-channel marketing strategy and plan

    Have you noticed how everyone’s got a slightly different take on pharma multi-channel marketing? ... in which sales and marketing teams can work more collaboratively together, or it’s simply the best way to incorporate digital channels into the

  • Life Healthcare Communications Life Healthcare Communications

    If you need integrated and highly creative communications solutions, for all channels and elements of the marketing mix, email juliet@life-healthcare.com to bring your story to Life. ... Integrated communications using all channels and all elements of

  • Digital communications—not just for whitespace anymore

    By Brad Davidson, PhD, SVP Strategic Planning. There is a belief among many healthcare communications and brand managers that multi-channel marketing (MCM) is a substitute for human interaction—and a ... Key takeaway: Digital should be central to your

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Latest intelligence

How do companies prepare for reimbursement?
Valid Insight explore how to optimise your market access strategy during new product development, how to address payer concerns and prepare for reimbursement....
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Mike Elliott Gilead
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