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marketing mix

This page shows the latest marketing mix news and features for those working in and with pharma, biotech and healthcare.

Navigating the social media waters in healthcare

Navigating the social media waters in healthcare

Your social experts should work very closely with the in-house team to ensure that social is an integral piece of the marketing mix.

Latest news

  • Outside looking in Outside looking in

    We know that as an industry this has long been our Achilles heel as other, easier to measure elements of the sales and marketing mix steal the lion’s share of

  • Is print the new vinyl? Is print the new vinyl?

    other channels in the marketing mix, when targeting GPs and HCPs generally and which channel selections we should be making for best effect.

  • Who is the marketer of the future? Who is the marketer of the future?

    As a rookie marketer in the early 90s I had my sales audit books, limited market research and a traditional marketing mix to juggle and implement. • ... a vastly more complex compliance and marketing mix.

  • Health Unlimited partners with digital agency Propeller Communications Health Unlimited partners with digital agency Propeller Communications

    The agency will move its studio and creative offering to Health Unlimited, the healthcare marketing communications division of Creston, whose US offices are also in New York. ... It completes our ambition to have excellence in all elements of the

  • Making success measurable Making success measurable

    But against a tough economic climate, which is demanding prudent use of resources, and alongside the growth of a far more sophisticated marketing mix, a significant increase in the accessibility of

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Latest Intelligence

  • Digital

    Healthcare terms - Digital.

  • Marketing

    Healthcare terms - Marketing.

  • Market access

    Healthcare terms - Market access.

  • Effective sales performance Effective sales performance

    Research has shown that most elements of product marketing fail to have little significant effect after a product has plateaued within the market. ... The key is identifying which customers still need support and which elements of the marketing mix are

  • Focus on the fundamentals Focus on the fundamentals

    Successfully communicating value will always be fundamental in global health marketing. ... shelf’. It is increasingly important for us to be able to strategically evaluate and deliver in synergy across the whole marketing and medical mix as well as

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Latest appointments

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Latest from PMHub

  • Digital communications—not just for whitespace anymore

    There is a belief among many healthcare communications and brand managers that multi-channel marketing (MCM) is a substitute for human interaction— and a poor substitute at that, one whose relevance ... Key takeaway: Digital should be central to your

  • How to create a multi-channel marketing strategy and plan

    Have you noticed how everyone’ s got a slightly different take on pharma multi-channel marketing? ... in which sales and marketing teams can work more collaboratively together, or it’ s simply the best way to incorporate digital channels into the

  • Life Healthcare Communications

    If you need integrated and highly creative communications solutions, for all channels and elements of the marketing mix, email juliet@life-healthcare.com or emily@life-healthcare.com to bring your ... Integrated communications using all channels and all

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

Latest intelligence

Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...
Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies
Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the...

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