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marketing practices
This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.
Reckitt hammered by $1.4bn opioid settlement bill
Case centres on Subaxone marketing practices. Reckitt Benckiser (RB) has agreed to pay an eye-watering $1.4bn to the US government to resolve criminal and civil litigation over the marketing ... The federal investigation centred on a former Reckitt
Latest news
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Boehringer in breach over beer drinking, lederhosen presentation
This also comes in the same week that new research from the University of Lund in Sweden claims that pharma companies in the UK and Sweden are adopting unethical marketing practices
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Pharma firms violate marketing regulations every week, claims study
A new study claims that pharma companies in the UK and Sweden are adopting unethical marketing practices "on average more than once a week.". ... In other examples, the violation concerned marketing of prescription medications, which is prohibited in the
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Daiichi Sankyo pays $39m in whistleblower case
The civil settlement with the US government and state authorities relates to a lawsuit brought after a whistleblower claimed the company had acted inappropriately with regards to its marketing practices for ... The Physician Payment Sunshine Act - which
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New UCB CEO Jean-Christophe Tellier expands his executive team
Tewarie has been appointed chief marketing officer. He is a trained medical doctor and has 27 tears of experience in the pharma and biotech industries, will specific knowledge in domains such ... Strategic marketing, development and medical. Patient
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GSK tops pharma access to medicines table
Factors letting the industry down include failings in ethical behaviour; 18 companies in the analysis period paid fines or settlements for corruption, dubious marketing practices or breaches of competition law.
Boehringer in breach over beer drinking, lederhosen presentation
Pharma firms violate marketing regulations every week, claims study
Daiichi Sankyo pays $39m in whistleblower case
New UCB CEO Jean-Christophe Tellier expands his executive team
GSK tops pharma access to medicines table
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Latest Intelligence
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Cutting through the noise
Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.
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Delivering ‘accountable marketing’
It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’ practices. ... At a strategic level, we can no longer simply articulate what marketing campaign objectives are.
Delivering ‘accountable marketing’
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Latest appointments
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M Booth Health appoints Karen Strauss to lead strategy and innovation
She will report to M Booth Health CEO Timothy Bird, and will become one of 12 senior leaders at the consultancy, which specialises in public affairs, pharma marketing and advocacy. ... Over the course of her three-decade career at Ketchum, Strauss held
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Cello Health Consulting appoints Beverly Hope as senior consultant
There Hope was associate director of global marketing at the contract research organisation (CRO). ... Prior to that she spent 10 years with GlaxoSmithKline, rising to director of its marketing winning practices, a role that saw her lead the company's
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Sir Philip Hampton set to be new GSK chair
The news come at a time of pressure for GSK after the company was recently hit with a $487m fine for illegal marketing practices in China.
M Booth Health appoints Karen Strauss to lead strategy and innovation
Cello Health Consulting appoints Beverly Hope as senior consultant
Sir Philip Hampton set to be new GSK chair
More from appointments
Approximately 0 fully matching, plus 3 partially matching documents found.
Latest from PMHub
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How a design mindset can lead to better medical outcomes
it. Healthcare companies can do well to adopt the best practices of other industries’ marketing playbooks; those that have long considered the end user – the shopper, the enthusiast, the audience – at ... sales liaisons (MSLs), marketing and
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How to design better medical outcomes: Combining patient insights and empathetic design
it. Healthcare companies can do well to adopt the best practices of other industries’ marketing playbooks; those that have long considered the end user – the shopper, the enthusiast, the audience – at ... But it can take time to instigate these
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Using human insights to push healthcare communications forward
Yet most struggle to adapt current marketing practices to achieve a more holistic view of the health seeker and increase engagement with him or her on a deeper, more personal level.
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Anthill Agency and Actando partnership to Transform Pharma's Digital Skills
Expert users are then offered an array of modules that talk to the most cutting-edge topics, theories and practices surrounding digital marketing today and in the near future. . ... Anthill were an obvious choice for digital marketing in pharma and
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2017 Trends Reports
We’d be more than happy to help schedule an in-person workshop on how to harness these new best practices in communications and marketing most effectively.
More from PMHub
Approximately 1 fully matching, plus 5 partially matching documents found.
COVID-19 Updates and Daily News
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Our goal is to identify and embed transformational patient insights as a fundamental part of the drug development process. As...
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