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marketing practices
This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.
Reckitt hammered by $1.4bn opioid settlement bill
Case centres on Subaxone marketing practices. Reckitt Benckiser (RB) has agreed to pay an eye-watering $1.4bn to the US government to resolve criminal and civil litigation over the marketing ... The federal investigation centred on a former Reckitt
Latest news
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Boehringer in breach over beer drinking, lederhosen presentation
This also comes in the same week that new research from the University of Lund in Sweden claims that pharma companies in the UK and Sweden are adopting unethical marketing practices
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Pharma firms violate marketing regulations every week, claims study
A new study claims that pharma companies in the UK and Sweden are adopting unethical marketing practices "on average more than once a week.". ... In other examples, the violation concerned marketing of prescription medications, which is prohibited in the
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Daiichi Sankyo pays $39m in whistleblower case
The civil settlement with the US government and state authorities relates to a lawsuit brought after a whistleblower claimed the company had acted inappropriately with regards to its marketing practices for ... The Physician Payment Sunshine Act - which
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New UCB CEO Jean-Christophe Tellier expands his executive team
Tewarie has been appointed chief marketing officer. He is a trained medical doctor and has 27 tears of experience in the pharma and biotech industries, will specific knowledge in domains such ... Strategic marketing, development and medical. Patient
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GSK tops pharma access to medicines table
Factors letting the industry down include failings in ethical behaviour; 18 companies in the analysis period paid fines or settlements for corruption, dubious marketing practices or breaches of competition law.
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Latest Intelligence
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Cutting through the noise
Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.
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Delivering ‘accountable marketing’
It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’ practices. ... At a strategic level, we can no longer simply articulate what marketing campaign objectives are.
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Latest appointments
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M Booth Health appoints Karen Strauss to lead strategy and innovation
She will report to M Booth Health CEO Timothy Bird, and will become one of 12 senior leaders at the consultancy, which specialises in public affairs, pharma marketing and advocacy. ... Over the course of her three-decade career at Ketchum, Strauss held
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Cello Health Consulting appoints Beverly Hope as senior consultant
There Hope was associate director of global marketing at the contract research organisation (CRO). ... Prior to that she spent 10 years with GlaxoSmithKline, rising to director of its marketing winning practices, a role that saw her lead the company's
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Sir Philip Hampton set to be new GSK chair
The news come at a time of pressure for GSK after the company was recently hit with a $487m fine for illegal marketing practices in China.
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Latest from PMHub
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Using human insights to push healthcare communications forward
Yet most struggle to adapt current marketing practices to achieve a more holistic view of the health seeker and increase engagement with him or her on a deeper, more personal level.
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Anthill Agency and Actando partnership to Transform Pharma's Digital Skills
Expert users are then offered an array of modules that talk to the most cutting-edge topics, theories and practices surrounding digital marketing today and in the near future. . ... Anthill were an obvious choice for digital marketing in pharma and
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2017 Trends Reports
We’d be more than happy to help schedule an in-person workshop on how to harness these new best practices in communications and marketing most effectively.
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Measurement and optimisation for digital marketing success in the pharmaceutical industry
activities. Your marketing objectives should support and drive the successful achievement of the business objectives. ... Critical success factors are the essential elements that ensure marketing objectives are achieved.
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COVID-19 Updates and Daily News
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- Nucleus Global announces a trio of promotions
- Sanofi, GSK delay COVID-19 vaccine trial after underwhelming results in elderly participants
- Pfizer introduces new logo in a ‘shift from commerce to science’
- PHE study finds people who have had COVID-19 can still transmit the virus
- CureVac set to begin phase 3 COVID-19 vaccine study in healthcare workers
- New study identifies drugs that are safe to use in COVID-19 treatment
- Mistrust in medical research: a patient perspective
- Real-world evidence: breaking boundaries in rare disease
- Live Webinar: Importance of Highlighting Patient Voices, Workforce Well-Being, and Health Literacy During and After the Pandemic
- The heavy toll of COVID-19 on cancer patients
- Unpacking rare diseases in the first edition of Delta magazine
- Virtual HealthTech conference powered by Impetus Digital: A Customer Story
PMHub
W2O Group
W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...
Latest intelligence
- Mistrust in medical research: a patient perspective
- The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
- Real-world evidence: breaking boundaries in rare disease
- Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
- The heavy toll of COVID-19 on cancer patients
- We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...
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