Please login to the form below

Not currently logged in
Email:
Password:

marketing practices

This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.

Boehringer in breach over beer drinking, lederhosen presentation

Boehringer in breach over beer drinking, lederhosen presentation

This also comes in the same week that new research from the University of Lund in Sweden claims that pharma companies in the UK and Sweden are adopting  unethical marketing practices “

Latest news

  • Pharma firms violate marketing regulations every week, claims study Pharma firms violate marketing regulations every week, claims study

    A new study claims that pharma companies in the UK and Sweden are adopting unethical marketing practices "on average more than once a week.". ... In other examples, the violation concerned marketing of prescription medications, which is prohibited in the

  • Daiichi Sankyo pays $39m in whistleblower case Daiichi Sankyo pays $39m in whistleblower case

    The civil settlement with the US government and state authorities relates to a lawsuit brought after a whistleblower claimed the company had acted inappropriately with regards to its marketing practices for ... The Physician Payment Sunshine Act - which

  • New UCB CEO Jean-Christophe Tellier expands his executive team New UCB CEO Jean-Christophe Tellier expands his executive team

    Tewarie has been appointed chief marketing officer. He is a trained medical doctor and has 27 tears of experience in the pharma and biotech industries, will specific knowledge in domains such ... Strategic marketing, development and medical. Patient

  • GSK tops pharma access to medicines table GSK tops pharma access to medicines table

    Factors letting the industry down include failings in ethical behaviour; 18 companies in the analysis period paid fines or settlements for corruption, dubious marketing practices or breaches of competition law.

  • A sharper focus on branding A sharper focus on branding

    In such teams, we see the transition from disease to marketing strategy punctuated by three activities that academics refer to as 'high performance work practices'. ... The insertion of this extra link, made from those three high-performance practices,

More from news
Approximately 1 fully matching, plus 91 partially matching documents found.

Latest Intelligence

  • Cutting through the noise

    Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.

  • Delivering ‘accountable marketing’ Delivering ‘accountable marketing

    Delivering ‘ accountable marketing’. It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’practices. ... At a strategic level, we can no longer simply articulate what marketing

More from intelligence
Approximately 0 fully matching, plus 2 partially matching documents found.

Latest appointments

More from appointments
Approximately 0 fully matching, plus 2 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 1 fully matching, plus 2 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
HAVAS LYNX

Welcome to HAVAS LYNX, a leading global healthcare communications group....

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics