This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.
Case centres on Subaxone marketing practices. Reckitt Benckiser (RB) has agreed to pay an eye-watering $1.4bn to the US government to resolve criminal and civil litigation over the marketing ... The federal investigation centred on a former Reckitt
This also comes in the same week that new research from the University of Lund in Sweden claims that pharma companies in the UK and Sweden are adopting unethical marketing practices
A new study claims that pharma companies in the UK and Sweden are adopting unethical marketing practices "on average more than once a week.". ... In other examples, the violation concerned marketing of prescription medications, which is prohibited in the
The civil settlement with the US government and state authorities relates to a lawsuit brought after a whistleblower claimed the company had acted inappropriately with regards to its marketing practices for ... The Physician Payment Sunshine Act - which
Tewarie has been appointed chief marketing officer. He is a trained medical doctor and has 27 tears of experience in the pharma and biotech industries, will specific knowledge in domains such ... Strategic marketing, development and medical. Patient
Factors letting the industry down include failings in ethical behaviour; 18 companies in the analysis period paid fines or settlements for corruption, dubious marketing practices or breaches of competition law.
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Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.
It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’ practices. ... At a strategic level, we can no longer simply articulate what marketing campaign objectives are.
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She will report to M Booth Health CEO Timothy Bird, and will become one of 12 senior leaders at the consultancy, which specialises in public affairs, pharma marketing and advocacy. ... Over the course of her three-decade career at Ketchum, Strauss held
There Hope was associate director of global marketing at the contract research organisation (CRO). ... Prior to that she spent 10 years with GlaxoSmithKline, rising to director of its marketing winning practices, a role that saw her lead the company's
The news come at a time of pressure for GSK after the company was recently hit with a $487m fine for illegal marketing practices in China.
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Yet most struggle to adapt current marketing practices to achieve a more holistic view of the health seeker and increase engagement with him or her on a deeper, more personal level.
Expert users are then offered an array of modules that talk to the most cutting-edge topics, theories and practices surrounding digital marketing today and in the near future. . ... Anthill were an obvious choice for digital marketing in pharma and
We’d be more than happy to help schedule an in-person workshop on how to harness these new best practices in communications and marketing most effectively.
activities. Your marketing objectives should support and drive the successful achievement of the business objectives. ... Critical success factors are the essential elements that ensure marketing objectives are achieved.
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W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...