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marketing practices

This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.

Reckitt hammered by $1.4bn opioid settlement bill

Case centres on Subaxone marketing practices. Reckitt Benckiser (RB) has agreed to pay an eye-watering $1.4bn to the US government to resolve criminal and civil litigation over the marketing ... The federal investigation centred on a former Reckitt

Latest news

Boehringer in breach over beer drinking, lederhosen presentation

This also comes in the same week that new research from the University of Lund in Sweden claims that pharma companies in the UK and Sweden are adopting unethical marketing practices
Pharma firms violate marketing regulations every week, claims study

A new study claims that pharma companies in the UK and Sweden are adopting unethical marketing practices "on average more than once a week.". ... In other examples, the violation concerned marketing of prescription medications, which is prohibited in the
Daiichi Sankyo pays $39m in whistleblower case

The civil settlement with the US government and state authorities relates to a lawsuit brought after a whistleblower claimed the company had acted inappropriately with regards to its marketing practices for ... The Physician Payment Sunshine Act - which
New UCB CEO Jean-Christophe Tellier expands his executive team

Tewarie has been appointed chief marketing officer. He is a trained medical doctor and has 27 tears of experience in the pharma and biotech industries, will specific knowledge in domains such ... Strategic marketing, development and medical. Patient
GSK tops pharma access to medicines table

Factors letting the industry down include failings in ethical behaviour; 18 companies in the analysis period paid fines or settlements for corruption, dubious marketing practices or breaches of competition law.

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Latest Intelligence

Cutting through the noise

Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.
Delivering ‘accountable marketing’

It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’ practices. ... At a strategic level, we can no longer simply articulate what marketing campaign objectives are.

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Latest appointments

Cello Health Consulting appoints Beverly Hope as senior consultant

There Hope was associate director of global marketing at the contract research organisation (CRO). ... Prior to that she spent 10 years with GlaxoSmithKline, rising to director of its marketing winning practices, a role that saw her lead the company's
Sir Philip Hampton set to be new GSK chair

The news come at a time of pressure for GSK after the company was recently hit with a $487m fine for illegal marketing practices in China.

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Latest from PMHub

Anthill Agency and Actando partnership to Transform Pharma's Digital Skills

Expert users are then offered an array of modules that talk to the most cutting-edge topics, theories and practices surrounding digital marketing today and in the near future. . ... Anthill were an obvious choice for digital marketing in pharma and
2017 Trends Reports

We’d be more than happy to help schedule an in-person workshop on how to harness these new best practices in communications and marketing most effectively.
Measurement and optimisation for digital marketing success in the pharmaceutical industry

activities. Your marketing objectives should support and drive the successful achievement of the business objectives. ... Critical success factors are the essential elements that ensure marketing objectives are achieved.