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marketing practices

This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.

Boehringer in breach over beer drinking, lederhosen presentation

Boehringer in breach over beer drinking, lederhosen presentation

This also comes in the same week that new research from the University of Lund in Sweden claims that pharma companies in the UK and Sweden are adopting  unethical marketing practices

Latest news

  • Pharma firms violate marketing regulations every week, claims study Pharma firms violate marketing regulations every week, claims study

    A new study claims that pharma companies in the UK and Sweden are adopting unethical marketing practices "on average more than once a week.". ... In other examples, the violation concerned marketing of prescription medications, which is prohibited in the

  • Daiichi Sankyo pays $39m in whistleblower case Daiichi Sankyo pays $39m in whistleblower case

    The civil settlement with the US government and state authorities relates to a lawsuit brought after a whistleblower claimed the company had acted inappropriately with regards to its marketing practices for ... The Physician Payment Sunshine Act - which

  • New UCB CEO Jean-Christophe Tellier expands his executive team New UCB CEO Jean-Christophe Tellier expands his executive team

    Tewarie has been appointed chief marketing officer. He is a trained medical doctor and has 27 tears of experience in the pharma and biotech industries, will specific knowledge in domains such ... Strategic marketing, development and medical. Patient

  • GSK tops pharma access to medicines table GSK tops pharma access to medicines table

    Factors letting the industry down include failings in ethical behaviour; 18 companies in the analysis period paid fines or settlements for corruption, dubious marketing practices or breaches of competition law.

  • A sharper focus on branding A sharper focus on branding

    In such teams, we see the transition from disease to marketing strategy punctuated by three activities that academics refer to as 'high performance work practices'. ... The insertion of this extra link, made from those three high-performance practices,

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Latest Intelligence

  • Cutting through the noise

    Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.

  • Delivering ‘accountable marketing’ Delivering ‘accountable marketing

    It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’ practices. ... At a strategic level, we can no longer simply articulate what marketing campaign objectives are.

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