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marketing practices
This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.
Boehringer in breach over beer drinking, lederhosen presentation
This also comes in the same week that new research from the University of Lund in Sweden claims that pharma companies in the UK and Sweden are adopting unethical marketing practices “
Latest news
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Pharma firms violate marketing regulations every week, claims study
A new study claims that pharma companies in the UK and Sweden are adopting unethical marketing practices "on average more than once a week.". ... In other examples, the violation concerned marketing of prescription medications, which is prohibited in the
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Daiichi Sankyo pays $39m in whistleblower case
The civil settlement with the US government and state authorities relates to a lawsuit brought after a whistleblower claimed the company had acted inappropriately with regards to its marketing practices for ... The Physician Payment Sunshine Act - which
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New UCB CEO Jean-Christophe Tellier expands his executive team
Tewarie has been appointed chief marketing officer. He is a trained medical doctor and has 27 tears of experience in the pharma and biotech industries, will specific knowledge in domains such ... Strategic marketing, development and medical. Patient
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GSK tops pharma access to medicines table
Factors letting the industry down include failings in ethical behaviour; 18 companies in the analysis period paid fines or settlements for corruption, dubious marketing practices or breaches of competition law.
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A sharper focus on branding
In such teams, we see the transition from disease to marketing strategy punctuated by three activities that academics refer to as 'high performance work practices'. ... The insertion of this extra link, made from those three high-performance practices,
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Latest Intelligence
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Cutting through the noise
Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.
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Delivering ‘accountable marketing’
Delivering ‘ accountable marketing’. It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’practices. ... At a strategic level, we can no longer simply articulate what marketing
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Latest appointments
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Cello Health Consulting appoints Beverly Hope as senior consultant
There Hope was associate director of global marketing at the contract research organisation (CRO). ... Prior to that she spent 10 years with GlaxoSmithKline, rising to director of its marketing winning practices, a role that saw her lead the company's
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Sir Philip Hampton set to be new GSK chair
The news come at a time of pressure for GSK after the company was recently hit with a $487m fine for illegal marketing practices in China.
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Latest from PMHub
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Anthill Agency and Actando partnership to Transform Pharma's Digital Skills
Expert users are then offered an array of modules that talk to the most cutting-edge topics, theories and practices surrounding digital marketing today and in the near future. ... Anthill were an obvious choice for digital marketing in pharma and we’
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Measurement and optimisation for digital marketing success in the pharmaceutical industry
activities. Your marketing objectives should support and drive the successful achievement of the business objectives. ... Critical success factors are the essential elements that ensure marketing objectives are achieved.
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2017 Trends Reports
We’ d be more than happy to help schedule an in-person workshop on how to harness these new best practices in communications and marketing most effectively.
More from PMHub
Approximately 1 fully matching, plus 2 partially matching documents found.
Featured jobs
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Senior Training Manager - Surrey
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Competitive Salary &Bonus
- Senior Writer, Healthcare Advertising, London
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Excellent package
- Integrated Brand/ Digital Senior Account Director, London
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Excellent package
- Senior Strategist/ Planner, Healthcare Marketing, London
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Excellent package
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Healthcare PR Senior Account Manager
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Salary TBC
- Senior/ Market Access Consultant, UK, HOME BASED, £50-60K
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Excellent package
- Account Manager, Healthcare Advertising
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£30 - 38, 000 (or -)
- Senior Medical Writer, MedComms Agency
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£40 - 55, 000 according to skills and experience benefits
- Principal Medical Writer / Editorial Director – Medical Communic...
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£60, 000 - £80, 000
- Senior Medical Writer, Principal Medical Writer, Scientific Dire...
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£40000 - £75000 Bonus Benefits
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Associate Scientific Director
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Salary TBC
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Senior Medical Writer
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Salary is DOE
- Science Writer, Healthcare Advertising Agency
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£40, 000 - 45, 000 DOE benefits,
- Account Director or Senior Account Director
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Salary TBC
- Scientific Director – Medical Communications - New York or Remot...
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$100000 - $150000
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Systematic Review Lead- London
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Negotiable
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Healthcare PR Director
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£100, 000 – £120, 000 benefits
- Technical Manager – Developer and Commercial Excellence, Healthc...
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Excellent package
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- Moving annual total (MAT)
- AZ prepares to file COPD triple, taking on rival GSK
- J&J files ‘breakthrough’ bladder cancer drug in US
- Rival Opdivo rejected, Novartis combo gets NICE green light in adjuvant melanoma
- Teva wins FDA OK for crucial migraine drug
- NHS wins legal fight with pharma over off-label Avastin
- IPA’s new training course, Silver Buck launched and ARK moves office
- NHS wins legal fight with pharma over off-label Avastin
- Gilead and ViiV among winners at PM Society Digital Awards
- The critical role of science in healthcare communications
- UK pharma to work with innovation network on NHS uptake
- Bayer roll-out of haemophilia drug Jivi gathers pace
Latest intelligence
- PM Society Digital Awards – the power of together
- Our chief executive, Emma Statham, writes about the value of awards and the power of together....
- Seduce anyone in four simple steps
- You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
- What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
- GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....
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