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marketing practices

This page shows the latest marketing practices news and features for those working in and with pharma, biotech and healthcare.

Reckitt hammered by $1.4bn opioid settlement bill

Reckitt hammered by $1.4bn opioid settlement bill

Case centres on Subaxone marketing practices. Reckitt Benckiser (RB) has agreed to pay an eye-watering $1.4bn to the US government to resolve criminal and civil litigation over the marketing ... The federal investigation centred on a former Reckitt

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  • Cutting through the noise

    Physicians want to:. Maintain knowledge of best practices or learn about new developments in their field. ... Getting close. In recent years we have explored how best practices in marketing communications can be extended to medical education.

  • Delivering ‘accountable marketing’ Delivering ‘accountable marketing

    It’s about time… and data. A heightened sense of urgency is stoking corporate interest in ‘accountable marketing’ practices. ... At a strategic level, we can no longer simply articulate what marketing campaign objectives are.

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Origins Insights

Our goal is to identify and embed transformational patient insights as a fundamental part of the drug development process. As...

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Top 10 ways to leverage the Impetus InSite Platform® to (virtually) launch your brand
The Impetus InSite Platform® can be used to facilitate virtual and hybrid engagement at all stages of the product lifecycle. Here, we share 10 of the most popular ways to...
Employee wellbeing in creative agencies: three tips to get you started
Paul Hutchings, founder of fox&cat, and new friend, Welfy, a workplace wellbeing training firm, discuss the importance of collaboration...
Managing unhelpful pressure in your creative agency: the human approach
Paul Hutchings, founder of fox&cat, answers the questions: what does it mean to be human in 2021? Are we putting ourselves under too much pressure?...