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media buying

This page shows the latest media buying news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

The new science of content marketing

Increasingly, big data is the lifeblood of decisions around targeting and media buying in the advertising and marketing world. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Digital inspiration for pharma on mobile, social media,

  • The potential of programmatic The potential of programmatic

    Source: eMarketer, 14 September 2016). In some industries, programmatic has become standard practice, but the pharma sector has been slower to adopt automated media buying to deliver their marketing campaigns. ... Media buying is increasingly informed by

  • Packer Forbes acquired by Four Communications Packer Forbes acquired by Four Communications

    Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.

  • Four Communications acquires MSA Media Four Communications acquires MSA Media

    Four Communications acquires MSA Media. Takeover will create Four MSA. Four Communications Group has acquired media planning and buying agency MSA Media to form Four MSA. ... The newly formed company will become part of Four's marketing and media

  • HEAL membership grows HEAL membership grows

    HEAL membership grows. Five agencies join network healthcare media agencies. HEAL International has added several new agencies to its network of independent healthcare media agencies. ... And long term, we aim to hold a leading position in specialist

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Latest Intelligence

  • PME guide to international media procurement PME guide to international media procurement

    Media agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans. ... Yet, the centralised approach that pharma is taking to the procurement of other

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Latest appointments

  • Bartlett Davis appoints Dominique Pizzingrilli Bartlett Davis appoints Dominique Pizzingrilli

    Bartlett Davis appoints Dominique Pizzingrilli. She takes up account manager role at media buying and planning agency. ... UK-based strategic media buying and planning agency Bartlett Davis Communications has appointed Dominique Pizzingrilli to the

  • MSA Market Media expands MSA Market Media expands

    MSA Market Media expands. Ben Mansfield joins as client services director and digital consultant. ... Mansfield will join the Hampshire-based agency's global media planning and buying team.

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Latest from PMHub

  • Four Communications makes further move into healthcare sector with acquisition of Packer Forbes

    Four Health will provide a fully integrated service, working closely with Four’ s public health, public affairs, media buying, marketing and digital experts to create a significant new offering within the ... Key services include public relations,

  • Media planning and buying

    Media planning and buying. This Media planning and buying section features Media planning and buying companies,. ... From planning and buying to analytics, research and strategy, we're the leading specialists in pharmaceutical and healthcare media.

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Ashfield

Transforming healthcare outsourcing. From small beginnings in 1997, Ashfield has grown rapidly into an international healthcare services organisation. By anticipating...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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