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media buying

This page shows the latest media buying news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

The new science of content marketing

Increasingly, big data is the lifeblood of decisions around targeting and media buying in the advertising and marketing world. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Digital inspiration for pharma on mobile, social media,

  • The potential of programmatic The potential of programmatic

    Source: eMarketer, 14 September 2016). In some industries, programmatic has become standard practice, but the pharma sector has been slower to adopt automated media buying to deliver their marketing campaigns. ... Media buying is increasingly informed by

  • Packer Forbes acquired by Four Communications Packer Forbes acquired by Four Communications

    Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.

  • Four Communications acquires MSA Media Four Communications acquires MSA Media

    Takeover will create Four MSA. Four Communications Group has acquired media planning and buying agency MSA Media to form Four MSA. ... The newly formed company will become part of Four's marketing and media operations, with the acquisition taking the

  • HEAL membership grows HEAL membership grows

    Five agencies join network healthcare media agencies. HEAL International has added several new agencies to its network of independent healthcare media agencies. ... And long term, we aim to hold a leading position in specialist media planning and buying

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Latest Intelligence

  • PME guide to international media procurement PME guide to international media procurement

    Media agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans. ... Yet, the centralised approach that pharma is taking to the procurement of other

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Latest appointments

  • Bartlett Davis appoints Dominique Pizzingrilli Bartlett Davis appoints Dominique Pizzingrilli

    She takes up account manager role at media buying and planning agency. ... UK-based strategic media buying and planning agency Bartlett Davis Communications has appointed Dominique Pizzingrilli to the newly-created role of account manager.

  • MSA Market Media expands MSA Market Media expands

    Mansfield will join the Hampshire-based agency's global media planning and buying team. ... He has significant knowledge and skills in medical publishing, online medical communities and digital media.

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Latest from PMHub

  • Using contextual moments in marketing

    The customer journey is non-linear, a ‘bumble bee effect’ where audiences are constantly interacting with different media and messages, primarily by digital means. ... How do you engage with your target audience? What activity is planned across media

  • Page & Page: How much longer can they keep it a secret?

    Paul and Richard have enabled the agency to plan and use the widest possible mix of media as innovatively as possible. ... buying across all media channels, digital and offline.

  • Healthcare Media Europe – HME Ltd

    Coordinating local and above country media with integrated regional and local reporting on campaign performance and an up to the minute view. ... Providing independent and transparent reporting on channel performance. Integrating media performance

  • IGNIFI

    Media Director, Healthcare Media Buying Agency. ---. "Bravo! Another fabulous event in the bag thanks to you.

  • What does programmatic advertising mean for your pharma marketing strategy?

    Programmatic advertising, or programmatic media buying, is the algorithmic purchase and sale of advertising space in real time. ... During this process, bidding system software is used to automate the buying, placement, and optimisation of media inventory

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GK Strategy

GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market....

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