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media buying

This page shows the latest media buying news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

Increasingly, big data is the lifeblood of decisions around targeting and media buying in the advertising and marketing world. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

Top tips for “digitally cautious” pharma

Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Digital inspiration for pharma on mobile, social media,
The potential of programmatic

Source: eMarketer, 14 September 2016). In some industries, programmatic has become standard practice, but the pharma sector has been slower to adopt automated media buying to deliver their marketing campaigns. ... Media buying is increasingly informed by
Packer Forbes acquired by Four Communications

Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.
Four Communications acquires MSA Media

Takeover will create Four MSA. Four Communications Group has acquired media planning and buying agency MSA Media to form Four MSA. ... The newly formed company will become part of Four's marketing and media operations, with the acquisition taking the
HEAL membership grows

Five agencies join network healthcare media agencies. HEAL International has added several new agencies to its network of independent healthcare media agencies. ... And long term, we aim to hold a leading position in specialist media planning and buying

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Latest Intelligence

What digital means for agencies, pharma, patients and doctors

As mobile phones and tablets have given us round- the-clock access to the web, social media and email, it has redefined doctors’ and patients’ behaviour, expectations and possibilities. ... It’s not a group of account managers who have a vague
PME guide to international media procurement

Media agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans. ... Yet, the centralised approach that pharma is taking to the procurement of other

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Latest appointments

Havas Life Medicom strengthens team with a host of hires

Also joining the team is Pippa Short, who has an expertise in media buying and joins as account manager.
Four Health announces a pair of internal promotions

As a managing director, Springham will head up Four Health Media – the group's health care professionals media planning and buying specialists. ... She has over 12 years of experience in the industry, having executed both healthcare professional media
Bartlett Davis appoints Dominique Pizzingrilli

She takes up account manager role at media buying and planning agency. ... UK-based strategic media buying and planning agency Bartlett Davis Communications has appointed Dominique Pizzingrilli to the newly-created role of account manager.
MSA Market Media expands

Mansfield will join the Hampshire-based agency's global media planning and buying team. ... He has significant knowledge and skills in medical publishing, online medical communities and digital media.

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Latest from PMHub

Purple Agency

Creative Positioning. Conceptual Creative. Brand Development. Social listening. Media Planning. Campaign Development. ... eDetail Aids / VEEVA multichannel partner. Media Planning &Buying. VEEVA MULTICHANNEL PARTNER.
ONEHealth Communications Limited

At ONEHealth, we are focused on providing measurable access and engagement for the pharmaceutical and healthcare industry. Our team of healthcare specialists connect our clients to their customers via the digital channels they trust the most
Page & Page: How much longer can they keep it a secret?

Paul and Richard have enabled the agency to plan and use the widest possible mix of media as innovatively as possible. ... buying across all media channels, digital and offline.
IGNIFI

Media Director, Healthcare Media Buying Agency.---"Bravo! Another fabulous event in the bag thanks to you.
What does programmatic advertising mean for your pharma marketing strategy?

Programmatic advertising, or programmatic media buying, is the algorithmic purchase and sale of advertising space in real time. ... During this process, bidding system software is used to automate the buying, placement, and optimisation of media inventory

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