Pegasus’ suicide prevention campaign wins at Communiqué

Small Talk Saves Lives scoops awards in Excellence in Media Relations and Excellence in Public Health Communications. ... The healthcare consultancy has a team of 140 people offering clients research and insights, strategic planning, media and influence

Top tips for “digitally cautious” pharma

Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Digital inspiration for pharma on mobile, social media,

WPP launches specialist healthcare firm

The new firm, WPP Health &Wellness, is comprised of three of the group's specialist agencies - Ogilvy CommonHealth Worldwide, Sudler &Hennessey, greyhealth group - as well as media planning firm CMI, with

IPG Mediabrands creates healthcare agency

Based in New York with affiliates across the EMEA and Asia-Pacific regions, the new agency - called Healix - will provide pharmaceutical, biotech and healthcare clients with media planning strategies created using ... Erb commented: “I'm very excited

Packer Forbes acquired by Four Communications

Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.

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Positive disruption in business intelligence

This creates a challenge for pharmaceutical planning which can be addressed with business intelligence. ... Starting years before the launch, through to the early years post-launch, pharmaceutical companies are using new kinds of customer insight gained

The Heart of the Matter 2 - How is social media impacting publication planning?

The pharmaceutical industry, of course, has also devoted an increasing amount of time to social media in recent years. ... Read: How is social media impacting publication planning?

Chemia appoints network manager

Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand ideation, planning, medical education, digital and social media.

Bartlett Davis appoints Dominique Pizzingrilli

She takes up account manager role at media buying and planning agency. ... UK-based strategic media buying and planning agency Bartlett Davis Communications has appointed Dominique Pizzingrilli to the newly-created role of account manager.

MSA Market Media expands

Mansfield will join the Hampshire-based agency's global media planning and buying team. ... He has significant knowledge and skills in medical publishing, online medical communities and digital media.

PEGASUS SCOOPS TWO AWARDS AT COMMUNIQUÉ 2018 FOR ITS ‘SMALL TALK SAVES LIVES’ CAMPAIGN

For the Excellence in Media Relations award, Pegasus was recognised by the judges for a “well-thought out campaign that was really clever”. ... The agency’s capability spans research &insights, strategic planning, media &influencer relations,

Page & Page: How much longer can they keep it a secret?

With an integrated advertising, marketing and media planning background, Richard has for 20 years managed communications programmes for b2b and b2c clients across ATL and BTL campaigns across health, luxury, property, ... Richard’s specialism is in

Perspective on the power of insight

Why social media is crucial for understanding your market. 7 tips for user testing.

The Periodic Table of Healthcare Communications 2018

The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing. ... You can read more about our thoughts across healthcare communications, multi-channel

Four Health triumphs at PM Society Digital Awards

the healthcare space; Four Health Media, offering media planning and buying services; and Four Engage, providing data-driven insights in the healthcare sector. ... From planning and buying to analytics, research and strategy, they are the leading