Pegasus’ suicide prevention campaign wins at Communiqué

Small Talk Saves Lives scoops awards in Excellence in Media Relations and Excellence in Public Health Communications. ... The healthcare consultancy has a team of 140 people offering clients research and insights, strategic planning, media and influence

Top tips for “digitally cautious” pharma

Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Digital inspiration for pharma on mobile, social media,

WPP launches specialist healthcare firm

The new firm, WPP Health &Wellness, is comprised of three of the group's specialist agencies - Ogilvy CommonHealth Worldwide, Sudler &Hennessey, greyhealth group - as well as media planning firm CMI, with

IPG Mediabrands creates healthcare agency

Based in New York with affiliates across the EMEA and Asia-Pacific regions, the new agency - called Healix - will provide pharmaceutical, biotech and healthcare clients with media planning strategies created using ... Erb commented: “I'm very excited

Packer Forbes acquired by Four Communications

Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.

Awards or not, what really matters is... can you make it mean something?

Well, it runs through everything we do, from insights, strategy and briefing to critiquing creative concepts, craft in execution, channel and media selection. ... It’s why we created our AMP (Analytics, Media and Performance) team a few years ago, to

Breaking from tradition - social media at medical congresses

media as a channel to better understand the priorities of their healthcare professional customers at congresses. ... take the first steps towards integrating social media into their congress strategy, often citing resource or compliance issues.

The social dilemma: is it time for pharma to join the party?

Clearly, just as in wider society, HCP use of social media is growing. ... But our industry isn’t yet designed to do that. Other industries have got Social Media Directors, social strategies and planning to leverage what’s become an enormous channel

Healthcare Glossary

Evaluating and assessing the suitability and effectiveness of a form of media, eg radio, television etc. ... Media evaluation is the analysis of media content, rating its exposure utilising various established criteria, frequently including tonal value

Digital

Four Health announces a pair of internal promotions

As a managing director, Springham will head up Four Health Media – the group's health care professionals media planning and buying specialists. ... She has over 12 years of experience in the industry, having executed both healthcare professional media

Chemia appoints network manager

Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand ideation, planning, medical education, digital and social media.

Bartlett Davis appoints Dominique Pizzingrilli

She takes up account manager role at media buying and planning agency. ... UK-based strategic media buying and planning agency Bartlett Davis Communications has appointed Dominique Pizzingrilli to the newly-created role of account manager.

MSA Market Media expands

Mansfield will join the Hampshire-based agency's global media planning and buying team. ... He has significant knowledge and skills in medical publishing, online medical communities and digital media.

Publicis Health UK Launches Unique Agency Offering for Clients Under Langland

healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. ... Publicis Health companies include Digitas Health, Discovery USA,

Purple Agency

Creative Positioning. Conceptual Creative. Brand Development. Social listening. Media Planning. Campaign Development. ... eDetail Aids / VEEVA multichannel partner. Media Planning &Buying. VEEVA MULTICHANNEL PARTNER.

ONEHealth Communications Limited

At ONEHealth, we are focused on providing measurable access and engagement for the pharmaceutical and healthcare industry. Our team of healthcare specialists connect our clients to their customers via the digital channels they trust the most

PEGASUS SCOOPS TWO AWARDS AT COMMUNIQUÉ 2018 FOR ITS ‘SMALL TALK SAVES LIVES’ CAMPAIGN

For the Excellence in Media Relations award, Pegasus was recognised by the judges for a “well-thought out campaign that was really clever”. ... The agency’s capability spans research &insights, strategic planning, media &influencer relations,

Page & Page: How much longer can they keep it a secret?

With an integrated advertising, marketing and media planning background, Richard has for 20 years managed communications programmes for b2b and b2c clients across ATL and BTL campaigns across health, luxury, property, ... Richard’s specialism is in