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medical communication

This page shows the latest medical communication news and features for those working in and with pharma, biotech and healthcare.

FCB Health Network launch AREA 23 On Hudson

FCB Health Network launch AREA 23 On Hudson

Communications giant FCB Health Network has announced the launch of AREA 23 On Hudson, a realigned offering that combines Hudson Global’s medical communication expertise with Area 23’s agency services ... Michael Lieberman will also jointly lead the

Latest news

  • Precision Medicine Group acquires Ethos Precision Medicine Group acquires Ethos

    This time, the company has acquired ETHOS Health Communications, a Pennsylvania, US-based agency specialising in the interpretation and communication of medical science. ... for drug developers seeking to convey the medical and economic benefits of their

  • Fishawack acquires brand communications agency Healthcircle Fishawack acquires brand communications agency Healthcircle

    Fishawack acquires brand communications agency Healthcircle. The agency will work alongside Fishawack’s medical communication businesses. ... This is a great match and positions us to deliver integrated creative and medical communications solutions on

  • Porterhouse Medical expands into the US

    The new venture will be headed by Gordon Muir-Jones, who becomes president of Porterhouse Medical US, following his 30 years’experience of global and domestic communication plans focusing on education, ... Taking the senior vice president position will

  • Abbott launches Bluetooth cardiac monitor Confirm RX in the US Abbott launches Bluetooth cardiac monitor Confirm RX in the US

    Avi Fischer, divisional vice president and medical director, cardiac rhythm management business, Abbott, said: “Confirm RX shows what we can do with cutting edge communication technology and the most advanced medical

  • Signal strength Signal strength

    These combined factors throw more smoke and mirrors to the illusion of communication. ... Certainly, as companies seek to build reputation and trust amongst KOLs, medical affairs teams will be central to demonstrating the transparency, scientific rigour

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Latest Intelligence

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    Trust nurtures relationships through shared values, mistrust destroys them, and the catalyst is communication. ... When medical and compliance teams face alternative communication solutions or options, doing nothing is often compliant, but is ethically,

  • Data visualisation in medical communications Data visualisation in medical communications

    Given that it is estimated that by 2020 medical knowledge will be doubling every 73 days, how can medical communications help to address this challenge? ... Moving forward. Medical communication is most impactful when working at the interface of

  • Rules of engagement Rules of engagement

    We take those brands and we look at the communication and we see where there are gaps. ... Well, we’re kidding ourselves if we think patients care that much about medical brands.

  • Let’s change the conversation about cancer Let’s change the conversation about cancer

    Our cancer communication needs updating. Dr Vernon Bainton, Chief Medical Officer at Havas Lynx, explained that our current approach to talking about cancer is no longer fit for purpose. ... A new approach to communication, reflective of the cultural and

  • Delivering real patient value Delivering real patient value

    This article contains three practical steps that will enable you to shape your medical communication strategy to prioritise activities that deliver value for patients. ... 2. Select appropriate tactics. Medical communication plans are essential to

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Latest appointments

  • Healthcare Comms appointments Healthcare Comms appointments

    More specifically, Martello will drive the group’s vision of improving patient health and will focus on behavioural change and digital medical communication. ... deeper understanding of patient and healthcare professional interactions, and will ensure

  • Leading Edge bolsters its delivery team Leading Edge bolsters its delivery team

    Francesca Worthington joins the group as an account manager after working across a variety of medical communication programmes and in a number of therapy areas, including haematology, ophthalmology, cardiovascular disease and ... Lucid are recognised

  • Ashfield Meetings & Events appoints Lee-Anne Penn Ashfield Meetings & Events appoints Lee-Anne Penn

    Her specialist experience across both event and medical communication agency environments will help position the added value we can offer to our pharmaceutical clients by connecting the excellence across the Ashfield ... Penn has over 14 years' event

  • Red Door Unlimited appoints senior consultants Red Door Unlimited appoints senior consultants

    Jock McEwan (pictured) joins as digital senior account director while Gill Dunn becomes the medical communication firm's new digital account director.

  • W Communications strengthens management team W Communications strengthens management team

    Swedish B2B W Communication Agency has named Sunil Ramkali and Elisabet Ek as its new partners. ... Ek also joined W from a client-based background, holding previous roles including international marketing communicator at medical technology firm Atos

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