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Medical Congress

This page shows the latest Medical Congress news and features for those working in and with pharma, biotech and healthcare.

Roche gains speedy review for Tecentriq in first-line breast cancer

Roche gains speedy review for Tecentriq in first-line breast cancer

The results of that trial, which was presented at last month’s European Society for Medical Oncology (ESMO) Congress, showed that those taking the drug in combination with Abraxane had a ... People need more options for this type of breast cancer,

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  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Some are particularly active during key events such as medical congress meetings or health days. ... During congress meetings and when presenting data from clinical trials, HCPs can be seen sharing visual data from live meeting sessions and medical

  • Are we #winning? Are we #winning?

    We’ve seen multiple online ‘TV’ channels launch from medical societies and congress; some (eg ASCO) have commoditised their assets, and - for example, with Novartis’ VivindaTV.com - pharma is now competing ... with the traditional outlets of

  • Strategic planning in the digital age Strategic planning in the digital age

    Research on social media behaviours shows that when healthcare professionals discuss disease and treatments they reference mainstream news stories as well as medical content, and post comments in reaction to what ... Learning from your customers’

  • The future of meetings The future of meetings

    Virtual medical meetings enable doctors to keep up to date without having to leave their practices. ... The research found that 85% of HCPs had attended a medical society congress in the last 12 months compared to 49% who had attended a virtual meeting.

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Attigo (part of the Mednet Group)

We are socially intuitive. Attigo deliver inspiring creative healthcare communications, whilst leading the way as partner of choice for socially-conscious...

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Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

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