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Medical Congress

This page shows the latest Medical Congress news and features for those working in and with pharma, biotech and healthcare.

Keytruda scores in neoadjuvant triple negative breast cancer combo

Keytruda scores in neoadjuvant triple negative breast cancer combo

The company says it will discuss the findings with regulators, and will present full results at an upcoming medical congress.

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  • Breaking from tradition - social media at medical congresses Breaking from tradition - social media at medical congresses

    How social media can improve HCPs' experience. In doctors’ increasingly pressured professional lives, medical congress can provide a welcome space for physicians, away from front-line responsibilities, to connect with colleagues, ... Pharmaceutical

  • The social dilemma: is it time for pharma to join the party?

    In fact, medical congress trends are a good indicator of HCPs’ growing comfort with digital media. ... International congresses are still regarded – by both the medical community and pharma – as a valuable source of education and engagement.

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Some are particularly active during key events such as medical congress meetings or health days. ... During congress meetings and when presenting data from clinical trials, HCPs can be seen sharing visual data from live meeting sessions and medical

  • Are we #winning? Are we #winning?

    We’ve seen multiple online ‘TV’ channels launch from medical societies and congress; some (eg ASCO) have commoditised their assets, and - for example, with Novartis’ - pharma is now competing ... with the traditional outlets of

  • Strategic planning in the digital age Strategic planning in the digital age

    Research on social media behaviours shows that when healthcare professionals discuss disease and treatments they reference mainstream news stories as well as medical content, and post comments in reaction to what ... Learning from your customers’

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Latest from PMHub

  • Creative review: ESMO 2018

    BLH reviews the creative concepts exhibited at the European Society for Medical Oncology (ESMO) 2018 Congress, crowning our best booth winners and giving key insights on how to develop an inspiring ... On October 19th the team from Blue Latitude Health

  • Congress Effectiveness Management

    Sponsoring congress activities presents an important opportunity for pharmaceutical companies and comprises a significant part of both medical and commercial budgets. ... At Porterhouse Medical, we have developed Congress Support Packages to assist in

  • Healthcare Media Europe – HME Ltd

    HME partner with over 250 recognised medical and scientific publishers, societies, congress organisers and third party technologies to offer the most innovative solutions that increase HCP engagement and share of voice

  • How to plan, execute and refine an excellent congress experience

    Medical congresses are one of the most important and intensive marketing activities a company can undertake. ... The majority of the work needs to begin well in advance of the congress.

  • Evaluating the impact of your medical congress presence…more cost effectively

    year. More and more people are also being asked to demonstrate the effect that congress presence is having on brand and company perception, or on patterns of thought with regard to

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