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Medical Congress

This page shows the latest Medical Congress news and features for those working in and with pharma, biotech and healthcare.

Roche gains speedy review for Tecentriq in first-line breast cancer

Roche gains speedy review for Tecentriq in first-line breast cancer

The results of that trial, which was presented at last month’s European Society for Medical Oncology (ESMO) Congress, showed that those taking the drug in combination with Abraxane had a ... People need more options for this type of breast cancer,

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  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Some are particularly active during key events such as medical congress meetings or health days. ... During congress meetings and when presenting data from clinical trials, HCPs can be seen sharing visual data from live meeting sessions and medical

  • Are we #winning? Are we #winning?

    We’ve seen multiple online ‘TV’ channels launch from medical societies and congress; some (eg ASCO) have commoditised their assets, and - for example, with Novartis’ - pharma is now competing ... with the traditional outlets of

  • Strategic planning in the digital age Strategic planning in the digital age

    Research on social media behaviours shows that when healthcare professionals discuss disease and treatments they reference mainstream news stories as well as medical content, and post comments in reaction to what ... Learning from your customers’

  • The future of meetings The future of meetings

    Virtual medical meetings enable doctors to keep up to date without having to leave their practices. ... The research found that 85% of HCPs had attended a medical society congress in the last 12 months compared to 49% who had attended a virtual meeting.

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Latest from PMHub

  • Creative review: ESMO 2018

    BLH reviews the creative concepts exhibited at the European Society for Medical Oncology (ESMO) 2018 Congress, crowning our best booth winners and giving key insights on how to develop an inspiring ... On October 19th the team from Blue Latitude Health

  • Congress Effectiveness Management

    Sponsoring congress activities presents an important opportunity for pharmaceutical companies and comprises a significant part of both medical and commercial budgets. ... At Porterhouse Medical, we have developed Congress Support Packages to assist in

  • Healthcare Media Europe – HME Ltd

    HME partner with over 250 recognised medical and scientific publishers, societies, congress organisers and third party technologies to offer the most innovative solutions that increase HCP engagement and share of voice

  • How to plan, execute and refine an excellent congress experience

    Medical congresses are one of the most important and intensive marketing activities a company can undertake. ... The majority of the work needs to begin well in advance of the congress.

  • Evaluating the impact of your medical congress presence…more cost effectively

    year. More and more people are also being asked to demonstrate the effect that congress presence is having on brand and company perception, or on patterns of thought with regard to

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We are a health information design consultancy focused on developing simple, accessible and inclusive patient communications. From evaluating existing patient...

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