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Medical Congress

This page shows the latest Medical Congress news and features for those working in and with pharma, biotech and healthcare.

Roche’s Genetech nabs speedy review for Tecentriq in first-line breast cancer

Roche’s Genetech nabs speedy review for Tecentriq in first-line breast cancer

The results of that trial, which was presented at last month’s European Society for Medical Oncology (ESMO) Congress, showed that those taking the drug in combination with Abraxane had a ... People need more options for this type of breast cancer,

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  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Some are particularly active during key events such as medical congress meetings or health days. ... During congress meetings and when presenting data from clinical trials, HCPs can be seen sharing visual data from live meeting sessions and medical

  • Accelerating innovation Accelerating innovation

    Research strategy. Alexandre has been with the company for five years, having previously held clinical development and medical affairs leadership roles with the likes of Sanofi and Novartis. ... Phase II results from its CABOSUN trial, in which it was

  • Are we #winning? Are we #winning?

    Influencer identification has always been a key step in planning commercial and medical communications. ... We’ve seen multiple online ‘TV’channels launch from medical societies and congress; some (eg ASCO) have commoditised their assets, and - for

  • Strategic planning in the digital age Strategic planning in the digital age

    Research on social media behaviours shows that when healthcare professionals discuss disease and treatments they reference mainstream news stories as well as medical content, and post comments in reaction to what ... Learning from your

  • The future of meetings The future of meetings

    Virtual medical meetings enable doctors to keep up to date without having to leave their practices. ... The research found that 85% of HCPs had attended a medical society congress in the last 12 months compared to 49% who had attended a virtual meeting.

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Latest from PMHub

  • Congress Effectiveness Management

    Sponsoring congress activities presents an important opportunity for pharmaceutical companies and comprises a significant part of both medical and commercial budgets. ... At Porterhouse Medical, we have developed Congress Support Packages to assist in

  • Healthcare Media Europe – HME Ltd

    HME partner with over 250 recognised medical and scientific publishers, societies, congress organisers and third party technologies to offer the most innovative solutions that increase HCP engagement and share of voice

  • Evaluating the impact of your medical congress presence…more cost effectively

    Evaluating the impact of your medical congress presence… more cost effectively. ... year. More and more people are also being asked to demonstrate the effect that congress presence is having on brand and company perception, or on patterns of thought

  • ESMO 2012 Video and Social Media Highlights

    ESMO 2012 Video and Social Media Highlights. Brandcast Health's take on the highlights from the ESMO 2012 congress in Vienna, Austria, including social media insights.

  • Complete Medical Communications (CMC)

    meetings and congress support,. integrated medical education programs,. medical writing and editing,. ... Alison Humphries. Medical Insights Director, CMC. Part of the Lion's Health "Network Agency of the Year" 2016 with McCann Health.

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