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medical information

This page shows the latest medical information news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

This was primarily because HCPs across the globe were already using smartphones as the most preferred device for accessing medical information. ... Technology advances changed the role of medical representatives and they became seen as conduits for

Latest news

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    There tend to be a few ‘usual suspects’ to consider:. Your business unit or company general manager and the leadership team across medical, business operations, market access, sales. ... The wider cross-functional brand team members who support your

  • PMLiVE launches its inaugural T40 PMLiVE launches its inaugural T40

    are the best measures of success! Consultancies specialising in healthcare PR and medical education were not asked to supply details for this year’s T40 listing – for more information on medical ... communications consultancies, please see Comm

  • WebMD set to acquire Aptus Health WebMD set to acquire Aptus Health

    Transaction includes Aptus' Univadis, EngagedMedia and Tomorrow Networks. WebMD, an Internet Brands company providing health information services, has entered into an agreement to acquire digital health engagement solutions specialist Aptus Health. 

  • Going digital Going digital

    All of the medical information generated is playing an increasingly important role in the new doctor-patient relationship, which in turn is becoming more collaborative. ... Data from patient sensors must be properly integrated with medical information;

  • Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates

    Latest healthcare comms news. Ashfield partners with Asia’s MIMS. Ashfield Healthcare Communications has joined forces with MIMS, a medical communications and drug information provider. ... We’re confident it’s going to be a strong partnership.”.

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  • Building trust in our industry Building trust in our industry

    In contrast, the credibility of information provided by health companies about medical conditions and their treatments is far higher at 64%. ... This suggests that, within regulatory constraints, there is a role for pharma to become trusted publishers of

  • TFS appoints director of Marketing and Communications TFS appoints director of Marketing and Communications

    He has 28 years experience in the pharmaceutical and medical device industries and their related service sectors, holding a range of sales, management and marketing roles. ... He has also previously worked for Boehringer Ingelheim as a senior product

  • PatientsLikeMe names Jason Johnson as head of R&D PatientsLikeMe names Jason Johnson as head of R&D

    I believe that amassing and analysing relevant health and medical information from many people with similar experiences and patterns of data can deliver research insights that improve healthcare decision making and

  • PI ARM names Mike Burman as senior director PI ARM names Mike Burman as senior director

    In the role, Burman will provide leadership in strategic planning, key client relationships and delivering excellence to the medical information company's global client base. ... PI ARM provides global, medical information solutions to pharma, biotech

  • UK names guardian for national health data UK names guardian for national health data

    Dame Fiona Caldicott is “people’s champion” for medical information. The UK's Department of Health (DH) has appointed Dame Fiona Caldicott as the nation's guardian for health and care ... data. According to the DH, Dame Fiona will be the “patients

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Attigo (part of the Mednet Group)

Inclusion drives innovation. Attigo, a social enterprise, helps pharma and the socially conscious business shape the future by engaging with...

Latest intelligence

Happy Chinese New Year 2020 - The Year of The Rat
A fond farewell to The Year of the Pig...
White Paper for download - Explaining the price of your product
In this white paper, he breaks down the pricing options available to you, shares stories from his extensive experiences, and talks you through how to better define your pricing, step-by-step....
OPEN Health expands offering with the launch of a new Learning & Development specialist team
Enhanced expertise to deliver impactful internal training programmes for healthcare clients...

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