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medical information

This page shows the latest medical information news and features for those working in and with pharma, biotech and healthcare.

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More recently, we have witnessed the transformational impact of genomics, new materials in medical devices, robotics and information technology in medical technologies and immunotherapies in oncology.

Latest news

The digital shift in pharma marketing

This was primarily because HCPs across the globe were already using smartphones as the most preferred device for accessing medical information. ... Technology advances changed the role of medical representatives and they became seen as conduits for
Pharma Brand Planners' Blog (Part 5)

There tend to be a few ‘usual suspects’ to consider:. Your business unit or company general manager and the leadership team across medical, business operations, market access, sales. ... The wider cross-functional brand team members who support your
PMLiVE launches its inaugural T40

are the best measures of success! Consultancies specialising in healthcare PR and medical education were not asked to supply details for this year’s T40 listing – for more information on medical ... communications consultancies, please see Comm
WebMD set to acquire Aptus Health

Transaction includes Aptus' Univadis, EngagedMedia and Tomorrow Networks. WebMD, an Internet Brands company providing health information services, has entered into an agreement to acquire digital health engagement solutions specialist Aptus Health.
Going digital

All of the medical information generated is playing an increasingly important role in the new doctor-patient relationship, which in turn is becoming more collaborative. ... Data from patient sensors must be properly integrated with medical information;

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Latest Intelligence

Persuasive technology: designing behaviour change initiatives for digital

By Michelle Kelly. In these times of unprecedented demand for digital sources of medical information, there is an escalating opportunity to provide time-poor healthcare professionals (HCPs) with the online education ... In general, people expect
Medical affairs – a strategic function for scientific engagement

Medical affairs has always been a vital conduit of information both inwards and outwards. ... in medical and scientific information.
Delivering the promise of regenerative medicine

Regulatory approval for any drug relies on it safely and successfully fulfilling its medical intent. ... As such, information about supply chain management needs to be submitted to the regulator after the completion of phase 3 clinical trials, including
AI is transforming pharma R&D – now it can transform pharma marketing

Chatbots can engage on a 24/7 basis, handling basic enquiries such as dosage or storage requirements, which would allow medical information staff more time to handle more complex questions.
Is it time for a more integrated and human-centric approach to Medical Affairs leadership?

By Shairose Ebrahim. The Medical Affairs (MA) function has seen a radical transformation in recent years, evolving from a tactical team member supporting commercial activities to a strategic partner, expected to ... Yet the foundational activities of MA,

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Latest appointments

Building trust in our industry

In contrast, the credibility of information provided by health companies about medical conditions and their treatments is far higher at 64%. ... This suggests that, within regulatory constraints, there is a role for pharma to become trusted publishers of
TFS appoints director of Marketing and Communications

He has 28 years experience in the pharmaceutical and medical device industries and their related service sectors, holding a range of sales, management and marketing roles. ... He has also previously worked for Boehringer Ingelheim as a senior product
PatientsLikeMe names Jason Johnson as head of R&D

I believe that amassing and analysing relevant health and medical information from many people with similar experiences and patterns of data can deliver research insights that improve healthcare decision making and
PI ARM names Mike Burman as senior director

In the role, Burman will provide leadership in strategic planning, key client relationships and delivering excellence to the medical information company's global client base. ... PI ARM provides global, medical information solutions to pharma, biotech
UK names guardian for national health data

Dame Fiona Caldicott is “people’s champion” for medical information. The UK's Department of Health (DH) has appointed Dame Fiona Caldicott as the nation's guardian for health and care ... data. According to the DH, Dame Fiona will be the “patients

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Latest from PMHub

Medical Device Clinical Trials 2020

In July 2020, we attended and exhibited at the Medical Device Clinical Trials 2020 Virtual Experience. ... And not only will this give different stakeholders a better communication platform, but it’ll let patients see more information about medical
Porterhouse Medical Group – proud to be part of the first virtual Communiqué Awards 2020

Now more than ever, it is crucial that medical information is communicated clearly and is tailored appropriately to its target audience. ... latest virtual technology and expertise to transform medical training, meetings and events in innovative ways.
One minute intro to MEDTHORITY, a customer-centric website for HCPs

In a world that is increasingly looking online for medical information and support, EPG Health is proud to have developed Medthority, a more modern and customer-centric medical website, personalised for ... ENGAGE. Credible content, including medical
EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma

decisions. When providing medical information online, enhanced user experience is key to delivering real value according to digital medical publisher EPG Health. ... Independent medical websites are HCPs’ preferred channel for accessing clinical
ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

Websites are now the most frequently used channel for accessing clinical information, with half of healthcare professionals (HCPs) searching via their smartphones daily. ... Yet for pharma, websites are ranked just fourth in importance as a channel for