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Middle East

Rare diseases: meeting the challenge

Problems with regulating orphan drugs

- PMLiVE

The false economy of following the leader

How can companies in the sector shake things up?

- PMLiVE

Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

- PMLiVE

Strategic planning in the digital age

How to be digitally effective

- PMLiVE

Here’s to all the bright sparks

‘Light bulb’ moments that changed healthcare forever

20 questions: Round 2

As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month "What do you love about your job?"Watch the video: http://bit.ly/2qA1oP9

Research Partnership

- PMLiVE

Real-world evidence: It’s all in the approach

The merit of real-world evidence in the promotion and use of medicines is increasing and so too are the number of methodologies available

- PMLiVE

Harnessing the unrivalled power of key opinion leaders

The critical value of engaging KOLs early in the drug development process

Using service design to improve patients’ quality of life

Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.

Blue Latitude Health

Precision medicine and the changing role of the healthcare professional

The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of...

Blue Latitude Health

Getting the most out of your agency – a guide to developing a dynamic and rewarding relationship with your agency partner

A high proportion of pharma and biotech marketing budget is spent on medical communications agencies. In fact, over the years the size of this service industry has grown enormously and is...

Porterhouse Medical Group

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