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This page shows the latest millennials news and features for those working in and with pharma, biotech and healthcare.

Generation Z

Generation Z

Motivating Millennials. Many of the sector’s mid-level practitioners would be classified as Millennials. ... What might be surprising for some, when you consider the expected millennial profile, is that a sense of purpose/making a difference did not

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  • Managing virtual teams Managing virtual teams

    These are particularly relevant when we consider many mid-level team members will be millennials whose characteristics suggest they desire openness of information, strong connection with supervisors and immediate feedback.

  • The roaring ‘20s and Generation Z The roaring ‘20s and Generation Z

    The centennials are markedly different from their predecessors, the millennials. Unfortunately, many in industry have been slow to adapt their communications practices to suit millennial audiences, so now the pressure is ... One is only 23 years old.

  • The social dilemma: is it time for pharma to join the party?

    And many are using it a lot. The average user spends around 2 hours and 22 minutes every day on social networking and messaging platforms, with millennials spending even more. ... Social media won’t always be the best option. But as 3.5 billion people

  • The rise of CEO activism The rise of CEO activism

    The trend is attributable, in part, to millennials (and subsequent generations) and their evolving expectations of business, brands and corporate leaders, as well as the shift in how they are choosing

  • Is anybody listening? Is anybody listening?

    What’s more, almost 90% of millennials trust health information shared by others on social platforms.

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Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

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