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millennials
This page shows the latest millennials news and features for those working in and with pharma, biotech and healthcare.
Millennials’ disappointing medicine habits
Survey finds only 60% of 18-34 years olds take treatments as prescribed
Latest news
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Riding the wave of digital disruption
But along with this realisation, comes the growing awareness that the majority of doctors now identify as millennials, the digitally savvy demographic that expects instant results, and pharma must engage with ... navigating existing cultural frameworks
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The beauty and the beast of customer experience
However, in the millennial era, Walt Disney's simple 20th century advice is complicated by a communications landscape that makes CX both a beauty and a beast.
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Top ten tech trends
While we all, irrespective of age, rely heavily on tech and mobile devices these days, many millennials and Gen Z have grown up with the world and its experiences in the ... But the true impact on the millennial generation, the first to grow up knowing
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Havas Lynx excels at PM Society Awards
impact of the millennial HCP on our world', and two Bronze awards for its 'Get It Right' respiratory campaign for Teva and 'Ask Your Dermatologist' psoriasis campaign for Novartis.
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Millennials and health
Why the pharma industry has to reinvent itself to engage with the millennial generation. ... This begs the question. If health is embedded in life for millennials - where does this leave pharma?
More from news
Approximately 9 fully matching, plus 11 partially matching documents found.
Latest Intelligence
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Leave or remain? Winning the employee referendum
The evolution will by no means be led by millennials alone.
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Cannes Lions Healthcare Agency of the Year – championing change and demanding more…
For millennial HCPs, scientific knowledge remains the foundation of their profession.
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Is flexible working the future?
year found that a staggering 92% of Millennials, 88% of Generation X and even 72% of Baby Boomers said they were working flexibly in some way or wanted to. ... A report from Upwork and the Freelancers Union published in October last year revealed that
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Revenue down the back of the beanbag
The concept of a millennial talent and engagement strategy makes me cringe slightly. ... Liam Mulvihill is HR Director of Syneos Health Europe Commercial Solutions and a millennial (just).
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Getting multichannel marketing right
These people, particularly the youngest Millennial doctors, are more reliant on online sources of information and more skeptical of pharmaceutical sales reps than their predecessors.
More from intelligence
Approximately 4 fully matching, plus 14 partially matching documents found.
Latest from PMHub
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What Pharma can learn from B2B digital trends
Reports from Fuze say that Millennials became the largest generation in the workforce in 2016.
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The dark side of direct-to-consumer genetic tests
This is the Uber of healthcare, catering to millennials’ desire for slick websites, wellness-trends, and neatly packaged information delivered at the click of a button.
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Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools. The digital revolution has changed the sales landscape in all industries, redefining what it takes to be a market leader. So why is the pharma industry so hesitant to
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Wearables and Healthcare
Millennials – the birth cohort born between 1980 and 1995 – are giving up smoking at a lower rate than other generations, drink less often but drink more heavily when indulging, are losing
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Mental Health could be the biggest driver of how well 18-24 year olds in the UK feel about their life in general - new research reveals
We have a language to talk about our physical health and we need one to talk about our mental health too, to allow all generations, but in particular millennials, to express
More from PMHub
Approximately 5 fully matching, plus 12 partially matching documents found.
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PMHub
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We're a healthcare communications agency that does things differently. We put patients at the heart of everything we do, while...
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