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millennials

This page shows the latest millennials news and features for those working in and with pharma, biotech and healthcare.

Generation Z

Motivating Millennials. Many of the sector’s mid-level practitioners would be classified as Millennials. ... What might be surprising for some, when you consider the expected millennial profile, is that a sense of purpose/making a difference did not

Latest news

Q&A: Mike Dixon

Apologies to millennial readers, this answer may not make any sense to you unless you watch old children’s cartoons on YouTube!).
The digital shift in pharma marketing

Millennial HCPs with smart devices are adding a new dimension to the channel mix utilised by pharma companies.
Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

Millennial HCPs with smart devices are adding a new dimension to the current channel set deployed by pharma companies.
Millennials’ disappointing medicine habits

Survey finds only 60% of 18-34 years olds take treatments as prescribed
Riding the wave of digital disruption

But along with this realisation, comes the growing awareness that the majority of doctors now identify as millennials, the digitally savvy demographic that expects instant results, and pharma must engage with ... navigating existing cultural frameworks

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Latest Intelligence

Managing virtual teams

These are particularly relevant when we consider many mid-level team members will be millennials whose characteristics suggest they desire openness of information, strong connection with supervisors and immediate feedback.
The roaring ‘20s and Generation Z

The centennials are markedly different from their predecessors, the millennials. Unfortunately, many in industry have been slow to adapt their communications practices to suit millennial audiences, so now the pressure is ... One is only 23 years old.
The social dilemma: is it time for pharma to join the party?

And many are using it a lot. The average user spends around 2 hours and 22 minutes every day on social networking and messaging platforms, with millennials spending even more. ... Social media won’t always be the best option. But as 3.5 billion people
The rise of CEO activism

The trend is attributable, in part, to millennials (and subsequent generations) and their evolving expectations of business, brands and corporate leaders, as well as the shift in how they are choosing
Is anybody listening?

What’s more, almost 90% of millennials trust health information shared by others on social platforms.

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Latest from PMHub

Havas Lynx Group

The impact of the millennial healthcare professional on our world.
From nature to art galleries: thinking differently about healthcare

We saw this too in our recent Millennial Physician research, which revealed the desire of millennial GPs to harness power of tech to improve the patient doctor relationship. ... Millennials are bringing new views to healthcare, charting their own way,
Spotlight interview: 15 minutes on insights and market research in pharma

too. Millennials see things differently from Gen X, their information needs will be very different, so understanding that and building the appropriate solutions for them will be important.
Millennial Physicians And Digital Health Services

Can Millennial Physicians and Digital Health Services Fix the Patient-Doctor Relationship?
The Wellcare Economy, our new health and wellness trend report

Exploring key trends within the Holista-health movement and Optimised Selfcare, The Wellcare Economy report also looks at consumer groups, including Gen A, Fifty Plus, Singles, Millennials and Gen Z, who

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Approximately 3 fully matching, plus 15 partially matching documents found.

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COUCH Health

We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...

Latest intelligence

Surviving cancer: a new era for patients: Now more than ever, a shift in perspective is needed...
Crisis? No problem!: Issues planning & management for pharma spokespeople, by Andrew Smith...
Are patient recruitment and retention rates rising or falling?: First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....