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millennials

This page shows the latest millennials news and features for those working in and with pharma, biotech and healthcare.

Millennials’ disappointing medicine habits

Millennials’ disappointing medicine habits

Millennials’ disappointing medicine habits. Survey finds only 60% of 18-34 years olds take treatments as prescribed.

Latest news

  • Riding the wave of digital disruption Riding the wave of digital disruption

    But along with this realisation, comes the growing awareness that the majority of doctors now identify as millennials, the digitally savvy demographic that expects instant results, and pharma must engage with ... navigating existing cultural frameworks

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    However, in the millennial era, Walt Disney's simple 20th century advice is complicated by a communications landscape that makes CX both a beauty and a beast.

  • Top ten tech trends Top ten tech trends

    While we all, irrespective of age, rely heavily on tech and mobile devices these days, many millennials and Gen Z have grown up with the world and its experiences in the ... But the true impact on the millennial generation, the first to grow up knowing

  • Havas Lynx excels at PM Society Awards Havas Lynx excels at PM Society Awards

    impact of the millennial HCP on our world', and two Bronze awards for its 'Get It Right' respiratory campaign for Teva and 'Ask Your Dermatologist' psoriasis campaign for Novartis.

  • Millennials and health Millennials and health

    Millennials and health. Why the pharma industry has to reinvent itself to engage with the millennial generation. ... This begs the question. If health is embedded in life for millennials - where does this leave pharma?

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Approximately 9 fully matching, plus 11 partially matching documents found.

Latest Intelligence

  • Is trust in healthcare improving? Is trust in healthcare improving?

    We’re also seeing greater faith among the young, with millennials trusting pharmaceutical companies 11 percentage points more than baby boomers globally.

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    Marketing campaigns are placing more emphasis on designing for handheld devices, and as much as the ever-changing landscape of technology is a major player in this shift, the millennial uprising ... old way, and secondly that pharma companies themselves

  • Tools for the digital world Tools for the digital world

    Millennial HCPs - and patients - expect the same technological convenience they see in other areas of their lives - booking taxis, buying tickets and so on - to bleed into their experience of healthcare.

  • The modern doctor is a digital nomad The modern doctor is a digital nomad

    It would, however, be wrong to say that social activity is the reserve of the millennial HCP generation. ... Millennial HCPs grew up using digital tools and social communities. Moving beyond 140-characters.

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    Millennial healthcare professionals (HCPs) exhibit very different behaviour to previous generations, and a very different approach is required to influence their behaviour - something that has shaken up the industry.

More from intelligence
Approximately 4 fully matching, plus 9 partially matching documents found.

Latest from PMHub

  • Generation Now: the impact of the millennial HCP on our world

    Generation Now: the impact of the millennial HCP on our world. ... Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light.

  • The Millennial HCP, Interview with Dr Jack Kreindler

    The Millennial HCP, Interview with Dr Jack Kreindler. In this episode, we talk to Dr Jack Kreindler about the future of healthcare in the age of the millennial entrepreneurial HCP.

  • What makes a millenial HCP?

    What makes a millenial HCP? Getting the right answer, every time: Millennial Healthcare Professionals (mHCPs) are using the tools available to them to bring data into clinical practice in real-time.

  • Generation Now

    Generation Now. The impact of the millennial healthcare professional on our world. ... We are living in an era when for many the digital revolution doesn’ t exist; Millennials have grown up with digital technologies at their fingertips.

  • Generation Now. Campaign Overview.

    Generation Now. Campaign Overview. Our campaign revealed that the millennial HCPs are already embracing the challenge to fix the failing healthcare system, they are driving dramatic changes and are excited about

More from PMHub
Approximately 5 fully matching, plus 7 partially matching documents found.

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