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millennials

This page shows the latest millennials news and features for those working in and with pharma, biotech and healthcare.

Millennial HCPs with smart devices are adding a new dimension to the current channel set deployed by pharma companies.

Millennials’ disappointing medicine habits

Survey finds only 60% of 18-34 years olds take treatments as prescribed
Riding the wave of digital disruption

But along with this realisation, comes the growing awareness that the majority of doctors now identify as millennials, the digitally savvy demographic that expects instant results, and pharma must engage with ... navigating existing cultural frameworks
The beauty and the beast of customer experience

However, in the millennial era, Walt Disney's simple 20th century advice is complicated by a communications landscape that makes CX both a beauty and a beast.
Top ten tech trends

While we all, irrespective of age, rely heavily on tech and mobile devices these days, many millennials and Gen Z have grown up with the world and its experiences in the ... But the true impact on the millennial generation, the first to grow up knowing
Havas Lynx excels at PM Society Awards

impact of the millennial HCP on our world', and two Bronze awards for its 'Get It Right' respiratory campaign for Teva and 'Ask Your Dermatologist' psoriasis campaign for Novartis.

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The social dilemma: is it time for pharma to join the party?

And many are using it a lot. The average user spends around 2 hours and 22 minutes every day on social networking and messaging platforms, with millennials spending even more. ... Social media won’t always be the best option. But as 3.5 billion people
The rise of CEO activism

The trend is attributable, in part, to millennials (and subsequent generations) and their evolving expectations of business, brands and corporate leaders, as well as the shift in how they are choosing
Is anybody listening?

What’s more, almost 90% of millennials trust health information shared by others on social platforms.
Whenever, wherever – the new face of flexible working

Millennials and the next generation coming through are very active across multiple areas of life, all of which we want to encourage because it makes them better professionals,” he says.
Leave or remain? Winning the employee referendum

The evolution will by no means be led by millennials alone.

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Millennial Physicians And Digital Health Services

Can Millennial Physicians and Digital Health Services Fix the Patient-Doctor Relationship?
The Wellcare Economy, our new health and wellness trend report

Exploring key trends within the Holista-health movement and Optimised Selfcare, The Wellcare Economy report also looks at consumer groups, including Gen A, Fifty Plus, Singles, Millennials and Gen Z, who
Can Millennial Doctors and Digital Health Services Fix the Patient-Doctor Relationship?

Against a world-weary backdrop of ongoing financial, workload and resource pressure our new study shows millennial GPs believe digital communications can improve doctor-patient relations. ... In fact, the study showed that three quarters of UK millennial
Internationally renowned doctors join the Havas Lynx team

savvy, social media weaned “Millennial generation.” Notably, all three appointments follow the agency’s award-winning Millennial Healthcare Professional (HCP) campaign, published last year. ... During their collaboration on Havas Lynx’s
5 Ways to Communicate With Millennials About Healthcare

However, others might consider anyone born from the 1970’s up until 2000 to be a millennial. ... Millennials are a generation unlike those before them. They have information at their fingertips.

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