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This page shows the latest millennials news and features for those working in and with pharma, biotech and healthcare.

Millennials’ disappointing medicine habits

Millennials’ disappointing medicine habits

Survey finds only 60% of 18-34 years olds take treatments as prescribed

Latest news

  • Riding the wave of digital disruption Riding the wave of digital disruption

    But along with this realisation, comes the growing awareness that the majority of doctors now identify as millennials, the digitally savvy demographic that expects instant results, and pharma must engage with ... navigating existing cultural frameworks

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    However, in the millennial era, Walt Disney's simple 20th century advice is complicated by a communications landscape that makes CX both a beauty and a beast.

  • Top ten tech trends Top ten tech trends

    While we all, irrespective of age, rely heavily on tech and mobile devices these days, many millennials and Gen Z have grown up with the world and its experiences in the ... But the true impact on the millennial generation, the first to grow up knowing

  • Havas Lynx excels at PM Society Awards Havas Lynx excels at PM Society Awards

    impact of the millennial HCP on our world', and two Bronze awards for its 'Get It Right' respiratory campaign for Teva and 'Ask Your Dermatologist' psoriasis campaign for Novartis.

  • Millennials and health Millennials and health

    Why the pharma industry has to reinvent itself to engage with the millennial generation. ... This begs the question. If health is embedded in life for millennials - where does this leave pharma?

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