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Millward Brand

This page shows the latest Millward Brand news and features for those working in and with pharma, biotech and healthcare.

Healthcare missing from most valuable brand index

Healthcare missing from most valuable brand index

While healthcare was nowhere to be seen, a number of categories saw significant improvements in their brand worth. ... The study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year.

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  • Millward Brown aligns digital offering

    Millward Brown Digital's new capabilities will combine Dynamic Logic's digital and cross-media effectiveness solutions, Compete's consumer and path-to-purchase intelligence and Millward Brown's brand building ... expertise. . The alignment of the

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Market Access Transformation

Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...

Latest intelligence

Article: Like, Like, Like: Harnessing the power of social media insights
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Its Know Your Numbers week
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What is changing in mental health and dementia care?
Paul Midgley, of Wilmington Healthcare, takes a look at the NHS Long Term Plan's bid to transform mental health and dementia services...

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