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Millward Brown

This page shows the latest Millward Brown news and features for those working in and with pharma, biotech and healthcare.

WPP buys two more firms

WPP buys two more firms

The first acquisition saw WPP's market research company Millward Brown acquire InsightExpress, a US-based provider of media analytics and marketing accountability solutions. ... InsightExpress will be combined with Millward Brown Digital, the firm's

Latest news

  • Healthcare missing from most valuable brand index Healthcare missing from most valuable brand index

    Google tops Millward Brown’s list for 2014. Healthcare companies are conspicuously absent from a list of the top 100 most valuable global brands compiled by Millward Brown. ... The study, commissioned by WPP and conducted by Millward Brown Optimor, is

  • Millward Brown aligns digital offering

    expertise. . The alignment of the businesses, owned by WPP's Kantar, has been prompted by the increasing importance of digital servies to Millward Brown clients. . ... Millward Brown Digital has major presences in Boston and New York, and teams in

  • Dare to be Different Dare to be Different

    European Head of Healthcare at Millward Brown UK. He can be contacted at Trevor.Acreman@millwardbrown.com.

  • A long tail

    Sue Elms, executive vice-president at Millward Brown's Global Media Practice takes the view that: The role of the media is to advance the brand agenda.

  • Survey shows doctors' online preferences

    The findings echo sentiments expressed in a recent panel discussion run by Millward Brown in London on May 22, 2008. ... Fergus Hampton, managing director of Millward Brown Precis, explained that with an increasing number of negative reports about

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