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Millward Brown

This page shows the latest Millward Brown news and features for those working in and with pharma, biotech and healthcare.

WPP buys two more firms

The first acquisition saw WPP's market research company Millward Brown acquire InsightExpress, a US-based provider of media analytics and marketing accountability solutions. ... InsightExpress will be combined with Millward Brown Digital, the firm's

Latest news

Healthcare missing from most valuable brand index

Google tops Millward Brown’s list for 2014. Healthcare companies are conspicuously absent from a list of the top 100 most valuable global brands compiled by Millward Brown. ... The study, commissioned by WPP and conducted by Millward Brown Optimor, is
Millward Brown aligns digital offering

expertise. . The alignment of the businesses, owned by WPP's Kantar, has been prompted by the increasing importance of digital servies to Millward Brown clients. . ... Millward Brown Digital has major presences in Boston and New York, and teams in
Dare to be Different

European Head of Healthcare at Millward Brown UK. He can be contacted at Trevor.Acreman@millwardbrown.com.
A long tail

Sue Elms, executive vice-president at Millward Brown's Global Media Practice takes the view that: The role of the media is to advance the brand agenda.
Survey shows doctors' online preferences

The findings echo sentiments expressed in a recent panel discussion run by Millward Brown in London on May 22, 2008. ... Fergus Hampton, managing director of Millward Brown Precis, explained that with an increasing number of negative reports about

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Latest appointments

Research Partnership promotes Will Tolley

He joined the firm as research manager in March from Millward Brown, where he spent nine years, most recently as insight manager. Prior to that he served at Adelphi for four
Travyn Rhall takes global CEO role at Millward Brown

Prior to joining Millward Brown, Rhall held leadership roles with The Nielsen Company in both the US and Asia Pacific. ... Under Eileen's leadership, Millward Brown faced these challenges head-on and flourished.

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Latest from PMHub

Researchers Must Be ‘Digital Savvy’ – But Not View Technology As A Panacea, Says Newly-Promoted Digital Expert

Formerly with Millward Brown, Pete joined Cello Health Insight in 2012, and has played a key part in the expansion of its digital capability during that time. .

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COVID-19 Updates and Daily News

Featured jobs

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Market Access Transformation

Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...

Latest intelligence

Could formulary intelligence be your brand differentiator?: Proprietary research, and the COVID-19 experience, shows how formulary intelligence can drive competitive advantage at launch...
How COVID-19 is accelerating the threat of antimicrobial resistance: Why antimicrobial resistance needs to be addressed with the same urgency as COVID-19...
Improve clinical trials through patient journey mapping: Could patient journey mapping be your solution to improving clinical study recruitment and retention? While awareness of clinical studies is low across the population, it’s not the only issue. It’s...