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Millward Brown

This page shows the latest Millward Brown news and features for those working in and with pharma, biotech and healthcare.

WPP buys two more firms

WPP buys two more firms

WPP buys two more firms. Strengthens Millward Brown and GroupM with purchase of InsightExpress and Keyade. ... InsightExpress will be combined with Millward Brown Digital, the firm's digital unit, which operates out of the US.

Latest news

  • Healthcare missing from most valuable brand index Healthcare missing from most valuable brand index

    Healthcare missing from most valuable brand index. Google tops Millward Brown’ s list for 2014. ... The study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year.

  • Millward Brown aligns digital offering

    Millward Brown aligns digital offering. Combine Dynamic Logic and Compete businesses to form Millward Brown Digital. ... expertise. The alignment of the businesses, owned by WPP's Kantar, has been prompted by the increasing importance of digital servies

  • Dare to be Different Dare to be Different

    European Head of Healthcare at Millward Brown UK. He can be contacted at Trevor.Acreman@millwardbrown.com.

  • A long tail

    Sue Elms, executive vice-president at Millward Brown's Global Media Practice takes the view that: The role of the media is to advance the brand agenda.

  • Survey shows doctors' online preferences

    The findings echo sentiments expressed in a recent panel discussion run by Millward Brown in London on May 22, 2008. ... Fergus Hampton, managing director of Millward Brown Precis, explained that with an increasing number of negative reports about

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