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mis-marketing

This page shows the latest mis-marketing news and features for those working in and with pharma, biotech and healthcare.

Double win for J&J's schizophrenia franchise

Double win for J&J's schizophrenia franchise

Johnson &Johnson (J&J) will not have to pay a $1.2bn penalty for alleged mis-selling of its schizophrenia drug Risperdal in the US, according to a court ruling. ... Two years ago, a $1.2bn fine was levied on J&J and its Janssen Pharma unit after a jury

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  • Takeda CEO admits to Blopress mis-marketing Takeda CEO admits to Blopress mis-marketing

    The mis-marketing stemmed from a trial initially reported at a medical conference in 2006 and subsequently published in the journal Hypertension two years later, according to Hasegawa. ... The incident comes amid increased scrutiny of pharma marketing

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