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mixed media

This page shows the latest mixed media news and features for those working in and with pharma, biotech and healthcare.

IPA 2013 Best of Health Awards open for entries

IPA 2013 Best of Health Awards open for entries

Categories cover print, film and digital, as well as mixed media, integrated ideas and international campaigns.

Latest news

  • In a world of change, it’s back to basics In a world of change, it’s back to basics

    great example of mixed media where digital could have been used to much greater effect. ... All in all it’ s a fantastic mixed media campaign, but one that could have been so much better had the strategy and creative been more successfully deployed

  • 2011 IPA Best of Health Awards winners

    Mode of Action', Hidrasec for Abbott Laboratories, by Langland. Healthcare Professional, Mixed Media Campaign. ... Healthcare Professional, Mixed Media Campaign. 'A Little Less Different', Easyhaler for Orion Pharma, by Langland.

  • The role of digital

    Meaningful engagement now takes place across a number of channels. Full-service, mixed-media agencies must display an increasingly wide range of expertise to meet the needs of their clients. ... Agencies must formulate highly coordinated, mixed-media

  • Langland dominates IPA Best of Health Awards

    Big Pain. Butrans. Langland. Healthcare Professional, Mixed Media Campaign. Here's the Good News. ... Summer Health Campaign. Raw Design Studio. Consumer, Mixed Media Campaign. Take That Circus.

  • Gaining a fuller picture

    Mixed media. Photography, including time-lapsed photography and shots to capture product use, can also be employed.

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Latest Intelligence

  • Think differently about digital strategy Think differently about digital strategy

    This has now been replaced by a new, more involving dialogue with customers over the web, social media, experience marketing and, of course, a few old-fashioned ads too. ... To manage this we use a mapping process to work out how these separate comms can

  • How to choose your social media platform How to choose your social media platform

    were looking at the birth and rise of social media with mixed feelings. ... I say mixed feelings, but don't be deceived: they were distrust and disbelief.

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Latest from PMHub

  • Augmented Reality in patient communication – don’t miss out!

    Corin also highlighted similar advantages for ‘ e-consent’ forms as listed above, such as the opportunity to use a mixed media to communicate a technical message, portability of the consent form ... The extra multi-media and multi-dimensional

  • MediTech Media

    MediTech Media. MediTech Media is an agency providing medical education and mixed media communications in support of our healthcare clients. ... MediTech Media.

  • FCB Halesway

    We quickly realised that this would be no passing trend. In the interim, popular campaigns like ‘Farmer Fred's Meadow Farm’ (a mixed media campaign for the under 5s with diabetes) ... Find out more about successfully integrating traditional and

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