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mixed media

This page shows the latest mixed media news and features for those working in and with pharma, biotech and healthcare.

Havas Lynx Group scoops nine Golds at PM Society Awards

We combined campaigns for primary and secondary care into a single mixed media award and considering our watchwords are ‘Creativity. ... Mixed Media: Havas Lynx for Sanofi Genzyme and Regeneron. Best Use of Insight: Havas Lynx for Sanofi Genzyme and

Latest news

IPA 2013 Best of Health Awards open for entries

The closing date is March 28. Categories cover print, film and digital, as well as mixed media, integrated ideas and international campaigns.
In a world of change, it’s back to basics

great example of mixed media where digital could have been used to much greater effect. ... All in all it’s a fantastic mixed media campaign, but one that could have been so much better had the strategy and creative been more successfully deployed
2011 IPA Best of Health Awards winners

Mode of Action', Hidrasec for Abbott Laboratories, by Langland. Healthcare Professional, Mixed Media Campaign. ... Healthcare Professional, Mixed Media Campaign. 'A Little Less Different', Easyhaler for Orion Pharma, by Langland.
The role of digital

Meaningful engagement now takes place across a number of channels. Full-service, mixed-media agencies must display an increasingly wide range of expertise to meet the needs of their clients. ... Agencies must formulate highly coordinated, mixed-media
Langland dominates IPA Best of Health Awards

Consumer, Direct Mail and Marketing. Self-Infusion Guide. Kogenate. Langland. Consumer, Mixed Media Campaign. ... Summer Health Campaign. Raw Design Studio. Consumer, Mixed Media Campaign. Take That Circus.

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Latest Intelligence

Visualising medicine

Mixed media. The pharmaceutical industry has grown into a mixed media beast; from ad consumption to service delivery. ... and specific treatments on social media” and “there’s a lot of downside of not listening when this conversation is happening”
Think differently about digital strategy

This has now been replaced by a new, more involving dialogue with customers over the web, social media, experience marketing and, of course, a few old-fashioned ads too. ... To manage this we use a mapping process to work out how these separate comms can
How to choose your social media platform

were looking at the birth and rise of social media with mixed feelings. ... I say mixed feelings, but don't be deceived: they were distrust and disbelief.

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Latest from PMHub

Nine 'Golds' for the Havas Lynx Group as it celebrates best ever PM Society Awards success

Interactive Communications: Maxbot for Teva. Mixed Media Campaign: See Below for Sanofi Genzyme and Regeneron.
Frontera Group

Bronze x3 - Lung Clock - Press and Mixed Media. ... It is my privilege to recommend Frontera, and if you want cutting edge technology mixed with the skill set to bring out the best in products or people, then look no
Augmented Reality in patient communication – don’t miss out!

Corin also highlighted similar advantages for ‘e-consent’ forms as listed above, such as the opportunity to use a mixed media to communicate a technical message, portability of the consent form ... The extra multi-media and multi-dimensional
MediTech Media

MediTech Media is an agency providing medical education and mixed media communications in support of our healthcare clients. ... MediTech Media.