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mixed media

This page shows the latest mixed media news and features for those working in and with pharma, biotech and healthcare.

Havas Lynx Group scoops nine Golds at PM Society Awards

Havas Lynx Group scoops nine Golds at PM Society Awards

We combined campaigns for primary and secondary care into a single mixed media award and considering our watchwords are ‘Creativity. ... Mixed Media: Havas Lynx for Sanofi Genzyme and Regeneron. Best Use of Insight: Havas Lynx for Sanofi Genzyme and

Latest news

  • IPA 2013 Best of Health Awards open for entries IPA 2013 Best of Health Awards open for entries

    The closing date is March 28. Categories cover print, film and digital, as well as mixed media, integrated ideas and international campaigns.

  • In a world of change, it’s back to basics In a world of change, it’s back to basics

    great example of mixed media where digital could have been used to much greater effect. ... All in all it’s a fantastic mixed media campaign, but one that could have been so much better had the strategy and creative been more successfully deployed

  • 2011 IPA Best of Health Awards winners

    Mode of Action', Hidrasec for Abbott Laboratories, by Langland. Healthcare Professional, Mixed Media Campaign. ... Healthcare Professional, Mixed Media Campaign. 'A Little Less Different', Easyhaler for Orion Pharma, by Langland.

  • The role of digital

    Meaningful engagement now takes place across a number of channels. Full-service, mixed-media agencies must display an increasingly wide range of expertise to meet the needs of their clients. ... Agencies must formulate highly coordinated, mixed-media

  • Langland dominates IPA Best of Health Awards

    Consumer, Direct Mail and Marketing. Self-Infusion Guide. Kogenate. Langland. Consumer, Mixed Media Campaign. ... Summer Health Campaign. Raw Design Studio. Consumer,  Mixed Media Campaign. Take That Circus.

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Latest Intelligence

  • Visualising medicine Visualising medicine

    Mixed media. The pharmaceutical industry has grown into a mixed media beast; from ad consumption to service delivery. ... and specific treatments on social media” and “there’s a lot of downside of not listening when this conversation is happening”

  • Think differently about digital strategy Think differently about digital strategy

    This has now been replaced by a new, more involving dialogue with customers over the web, social media, experience marketing and, of course, a few old-fashioned ads too. ... To manage this we use a mapping process to work out how these separate comms can

  • How to choose your social media platform How to choose your social media platform

    were looking at the birth and rise of social media with mixed feelings. ... I say mixed feelings, but don't be deceived: they were distrust and disbelief.

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