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mobile apps

This page shows the latest mobile apps news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 3)

Pharma Brand Planners' Blog (Part 3)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

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Latest Intelligence

  • The social dilemma: is it time for pharma to join the party?

    For example, physicians spend on average 180 minutes a week watching online video content for educational purposes, while two-thirds of doctors with mobile devices use them to source and share ... These cover a wide range from face-to-face rep meetings

  • Three steps forward, four steps back Three steps forward, four steps back

    Research by IQVIA in 2017 revealed that there were 318, 500 mobile apps in the health category: 85% of these had fewer than 5, 000 downloads, and only 41 of these ... Examples include digital inhalers, attack risk checkers and suites of mobile apps

  • Adding value to company leadership Adding value to company leadership

    From new vitamins and supplements to in-home diagnostics and mobile phone apps - people are looking for easy and low-cost access to health management information and products. ... New investors, new skills. The emergence of big data, along with the

  • Making digital health personal Making digital health personal

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Transformational technology Transformational technology

    mobile, wearable devices, machine learning and the internet-of-things, the size of the challenge won't be shrinking any time soon. ... healthcare mobile apps and a new internet-of-things initiative in Parkinson's disease from Pfizer and IBM that combines

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Latest appointments

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Latest from PMHub

  • A new vision for tackling key illnesses

    Digital services, such as mobile apps, are expected to play a big part in delivery and access to mental healthcare services, especially for children and young people.

  • What does a future-proof rep look like?

    In all aspects of our lives, we are given a choice - be it banking, shopping, keeping fit, and even socialising - we can choose between various channels: social media, online, mobile apps,

  • The Next Generation of Pharma Sales Reps

    In all aspects of our lives, we are given a choice – be it banking, shopping, keeping fit, and even socialising – we can choose between various channels: social media, online, mobile apps,

  • How mobile health is improving health & social care

    White paper exploring how mobile health technology and apps can help to improve healthcare outcomes. ... With approximately five billion smartphone users worldwide, there are huge opportunities for mobile health (mHealth) apps and other technology to

  • Can you access your own content?

    All the new channels – video, web, mobile, apps, portals etc – need content. ... either a painful process of trying to get the content out of locked apps or recreating everything from scratch.

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Porterhouse Medical Group

The Porterhouse Medical Group provides market research, insights, and scientific and medical communication services to the pharmaceutical industry across the...

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Blended Intelligence
Data is the most valued commodity of the modern world. For P&P it's all about the application....
The relevance of patient perspectives to value
Exploring the evolution of patient involvement in health technology assessment, and the role of the patient voice in market access....
How is the NHS Long-term Plan being put into action?
Steve How, Paul Midgley and Oli Hudson, of Wilmington Healthcare, explore some of the changes that have occurred since the plan was published...

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