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mobile apps

This page shows the latest mobile apps news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 6)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Healthcare’s voice revolution Healthcare’s voice revolution

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • How technology is driving new trends in patient engagement How technology is driving new trends in patient engagement

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The business case for patient engagement The business case for patient engagement

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Its recent Digital Care Act (Digitale- Versorgung-Gesetz) will become effective as of January 2020 and make technology such as

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Latest Intelligence

  • The social dilemma: is it time for pharma to join the party?

    For example, physicians spend on average 180 minutes a week watching online video content for educational purposes, while two-thirds of doctors with mobile devices use them to source and share ... These cover a wide range from face-to-face rep meetings

  • Three steps forward, four steps back Three steps forward, four steps back

    Research by IQVIA in 2017 revealed that there were 318, 500 mobile apps in the health category: 85% of these had fewer than 5, 000 downloads, and only 41 of these ... Examples include digital inhalers, attack risk checkers and suites of mobile apps

  • Adding value to company leadership Adding value to company leadership

    From new vitamins and supplements to in-home diagnostics and mobile phone apps - people are looking for easy and low-cost access to health management information and products. ... New investors, new skills. The emergence of big data, along with the

  • Making digital health personal Making digital health personal

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Transformational technology Transformational technology

    mobile, wearable devices, machine learning and the internet-of-things, the size of the challenge won't be shrinking any time soon. ... healthcare mobile apps and a new internet-of-things initiative in Parkinson's disease from Pfizer and IBM that combines

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