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MSLs
This page shows the latest MSLs news and features for those working in and with pharma, biotech and healthcare.
Riding the wave of digital disruption
But while using data to create an overview at the national level is important for his team of medical science liaisons (MSLs), “it's really about getting to their single HCPs ... But data, he says, is a two-way street: “It's not only MSLs going in
Latest news
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Ashfield to establish European MSL network for Diurnal's Infacort
Hormone replacement drug anticipated to receive EU approval later this year
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The changing role of the modern MSL
A quantitative variable may be the amount of face time an MSL spends with a physician. ... Although there is no universal blueprint for MSL success, some best practices are emerging.
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Basilea’s novel antibiotic reaches UK market
Quintiles is providing a dedicated sales force as well as market access and medical science liaison (MSL) personnel to support the roll-out.
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Nurturing change in pharma marketing
From a sales perspective, the routes to market are manifold. For example, the medical representative, KAM, hospital representative and MSL (medical scientific liaison) are all different channels. ... For example, MSLs can see interactions between
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MSL Group media exec joins GCI
She was responsible for media relations for all FDA hearings/approvals and crisis management for MSL's healthcare practice. ... Lauer's move comes a week after MSLGroup hired Ogilvy's David Bashaw to serve as senior vice president, deputy healthcare
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Latest Intelligence
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Immuno-oncology is fundamentally changing what value means, but how quickly can the pharma marketing, educational and service model change to reflect that?
MSLs, offering increasingly personalised and practical assistance that enhances user experience.
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Cutting through the noise
The best insights can come from direct conversations with physicians; Medical Science Liaison (MSL) colleagues are a great source of insight, as they really understand physicians’ perspectives.
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How can pharma build bridges with HCPs online?
To complement face-to-face relationships developed by the sales force and medical science liaisons (MSLs), companies need to take – and are increasingly taking – a tailored, outcomes-based approach to engagement
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European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey
While physicians are leaning towards on-demand access to clinical and scientific information, life sciences companies have failed to capitalise on this opportunity to put their exclusive MSL teams to effective
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Is AI changing the future of healthcare?
We are just at the start of its journey. Abigail Last is an associate director in the healthcare team at MSL Group.
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Latest appointments
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Virgo Consumer Health & Wellbeing hires Kirsty McKinnon
She joins as associate director from MSL London, with over 10 years' experience across top consumer health and wellbeing brands including P&G's Prestige, Femcare and Personal Care portfolios as
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Latest from PMHub
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90TEN boosts PR and medical education teams with senior hires
Joining from MSL, Abigail brings more than ten years of experience in healthcare communications, having worked at some of the sectors’ biggest consultancies.
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More tell, less sell: HCP-centric comms
As an extension of this, doctors want to be provided with electronic or telephone access to Medical Science Liaisons (MSLs) to answer any further questions they may have, and to provide ... So, what could we arm reps and MSLs with that would allow them
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Unlocking potential: How can pharma capitalise on its resources to support the NHS?
science liaisons (MSLs).
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Why you should include customer facing roles in your multichannel strategy
All departments should come together and no longer be separated (KAM, Sales reps, maybe even MSL’s), to keep everyone up-to-date on the value and impact of multichannel.
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Atlantis Healthcare
topic' in the current NHS, and this well designed and implemented campaign, with the patient at its heart, is having a really positive impact on patient care’– Client, MSL team lead .
More from PMHub
Approximately 1 fully matching, plus 15 partially matching documents found.
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