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MSLs

This page shows the latest MSLs news and features for those working in and with pharma, biotech and healthcare.

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

In the US, physicians practising certain specialties in an IDN or academic centre are still off limits to sales reps – but they can receive visits from MSLs now that offices are ... reopening. So how do you equip MSLs to provide useful information that

Latest news

PMEA 2019: Recognising excellence in improving patient outcomes

their innovative campaign, A Fresh Approach to Data Training for MSLs. ... The PMEA judges said: “This training programme for MSLs is creative and innovative in its approach to training, such as an escape room, theatre and speed dating.
GCI Health hires six new starters

The agency has also appointed senior account executive, Alice Morgan, who joins from MSL and Talia Berkley joins as an account executive from ROAD Healthcare Communications.
Riding the wave of digital disruption

But while using data to create an overview at the national level is important for his team of medical science liaisons (MSLs), “it's really about getting to their single HCPs ... But data, he says, is a two-way street: “It's not only MSLs going in
Ashfield to establish European MSL network for Diurnal's Infacort

Hormone replacement drug anticipated to receive EU approval later this year
The changing role of the modern MSL

A quantitative variable may be the amount of face time an MSL spends with a physician. ... Although there is no universal blueprint for MSL success, some best practices are emerging.

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Latest Intelligence

Paving the way for the HCP omnichannel experience: a guide for medical affairs

This shift to digital communications looks as if it is here to stay, with a recent report noting that digital communications and virtual meetings between MSLs and HCPs are now a
Launch engagement

Routes of delivery, riveted with experience, have corroded as R&D teams, strategists, MSLs and sales teams became disconnected from clinicians and healthcare professionals (HCPs), scrambling product launch countdowns – if they ... The results are a
Mastering commercial launch excellence in a human-centric, hybrid world

Take for example sales representatives and MSLs – with a high percentage of virtual calls predicted for the foreseeable future, they need to effectively use virtual tools as well as apply these
Strategic launch planning: familiar framework, new mindset

Onboarding and training processes for sales reps and MSLs have changed and digital customer engagement models are now essential.
Congress 2020 BC (before COVID-19)

Just as importantly, they had to coordinate catching up with peers over coffee, visiting the exhibition hall to quiz the MSLs, chat with the reps and play with the latest augmented

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Latest appointments

3 Monkeys Zeno taps Avril Lee to lead UK and EU healthcare business

She has also held senior healthcare roles at agencies including MSL and Ketchum, and has worked with clients including Bayer, Amgen and AbbVie.
Porter Novelli adds Amber Tovey to London health team

Before that, she served as managing director, health at Burson Marsteller – now Burson Cohn &Wolfe – and head of health, London at MSL.
New hires at Ashfield, Hamell and Springer Healthcare

He will consult with industry clients across medical education and medical communications as well as sales force training and MSL support.
New faces at 11 London, ramarketing and MSL

I really couldn’t think of a better creative head.”. MSL. MSL has strengthened its healthcare team, appointing Katy Compton-Bishop (pictured below) as its senior director. ... She said: “I am delighted to be joining the healthcare team at MSL.
Virgo Consumer Health & Wellbeing hires Kirsty McKinnon

She joins as associate director from MSL London, with over 10 years' experience across top consumer health and wellbeing brands including P&G's Prestige, Femcare and Personal Care portfolios as

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Latest from PMHub

Strategic launch planning: familiar framework, new mindset

Onboarding and training processes for sales reps and MSLs have changed and digital customer engagement models are now essential.
MSL Digital Offices and HCP Community Boards: A Customer Story

Learn how our client is leveraging the Impetus InSite Platform to host company-wide “digital offices” and community boards for MSLs and HCPs to connect one-on-one or ... Maintain close relationships between MSLs and HCPs while traveling and in-person
Top 10 ways that Medical Affairs teams can leverage the Impetus InSite Platform®

Some of the most popular and innovative ways of using our cutting-edge asynchronous and synchronous virtual tools for Medical Affairs teams. New to asynchronous touchpoints? Don’t know where to start? Need help designing an asynchronous event that
Virtual MSL training on the Impetus InSite Platform®: A Customer Story

Our client’s main objectives were to:. Deepen the MSLs’ therapeutic area expertise through a series of micro-learning modules. ... Enhance the MSLs’ understanding of new data and key studies on the treatment options for ADHD.
How a design mindset can lead to better medical outcomes

Sales reps and MSLs could no longer hit the road as they have previously, so HCPs have had to go it alone to find additional information. ... By working with MSLs, medical affairs and science-based teams earlier in the lifecycle of the pharmaceutical and

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COVID-19 Updates and Daily News

Featured jobs

Account Manager - Healthcare Consultancy: Salary depending on experience

Digital Engagement Strategist, Healthcare Brand Communications, ...: £75-90K

Digital account director: Competitive

Digital Project Director, Healthcare Marketing Agency patient fo...: Highly competitive salary

Events Executive: Depending on Experience

Senior Medical Writer/ Copywriter, Flexible Location, Flexible D...: Salary TBC

Project Director, Healthcare Marketing Agency patient focus Lond...: Highly competitive salary

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Principal/ Senior/ Medical Writer – Global Med Ed and Comms Agen...: Highly competitive salary

Senior Consultant, Pricing & Market Access Consultancy, circ...: circa £100K package

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Anthill Agency

Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...

Latest intelligence

Ask the writers: Transitioning from academia to medical writing: Porterhouse Medical's talented writers talk about their transition from academia and give advice to those people considering a career in medical writing...
Strategic launch planning: familiar framework, new mindset: By James Aird...
Guide: How to embrace behavioural science principles in healthcare MR...

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MSLs

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