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MSLs

This page shows the latest MSLs news and features for those working in and with pharma, biotech and healthcare.

PMEA 2019: Recognising excellence in improving patient outcomes

their innovative campaign, A Fresh Approach to Data Training for MSLs. ... The PMEA judges said: “This training programme for MSLs is creative and innovative in its approach to training, such as an escape room, theatre and speed dating.

Latest news

GCI Health hires six new starters

The agency has also appointed senior account executive, Alice Morgan, who joins from MSL and Talia Berkley joins as an account executive from ROAD Healthcare Communications.
Riding the wave of digital disruption

But while using data to create an overview at the national level is important for his team of medical science liaisons (MSLs), “it's really about getting to their single HCPs ... But data, he says, is a two-way street: “It's not only MSLs going in
Ashfield to establish European MSL network for Diurnal's Infacort

Hormone replacement drug anticipated to receive EU approval later this year
The changing role of the modern MSL

A quantitative variable may be the amount of face time an MSL spends with a physician. ... Although there is no universal blueprint for MSL success, some best practices are emerging.
Basilea’s novel antibiotic reaches UK market

Quintiles is providing a dedicated sales force as well as market access and medical science liaison (MSL) personnel to support the roll-out.

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Latest Intelligence

The ‘blueprint’ for MSL success is changing

The Next-Gen Medical Affairs platform comprises the Syneos Health MSL Academy and MSL Excellence Framework, including the XCEL- RATE MSL Development Centre, which are designed to help companies transform MSLs ... The Syneos Health MSL Medical Excellence
Why precision medicine demands precision engagement

The medical science liaison (MSL), charged with informing and educating experts, will need to evolve in the style, method and content of communication. ... MSLs will become a valuable partner for aligning scientific information with clinical practice.
Immuno-oncology is fundamentally changing what value means, but how quickly can the pharma marketing, educational and service model change to reflect that?

MSLs, offering increasingly personalised and practical assistance that enhances user experience.
Cutting through the noise

The best insights can come from direct conversations with physicians; Medical Science Liaison (MSL) colleagues are a great source of insight, as they really understand physicians’ perspectives.
How can pharma build bridges with HCPs online?

To complement face-to-face relationships developed by the sales force and medical science liaisons (MSLs), companies need to take – and are increasingly taking – a tailored, outcomes-based approach to engagement

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Approximately 1 fully matching, plus 11 partially matching documents found.

Latest appointments

Porter Novelli adds Amber Tovey to London health team

Before that, she served as managing director, health at Burson Marsteller – now Burson Cohn &Wolfe – and head of health, London at MSL.
New hires at Ashfield, Hamell and Springer Healthcare

He will consult with industry clients across medical education and medical communications as well as sales force training and MSL support.
New faces at 11 London, ramarketing and MSL

I really couldn’t think of a better creative head.”. MSL. MSL has strengthened its healthcare team, appointing Katy Compton-Bishop (pictured below) as its senior director. ... She said: “I am delighted to be joining the healthcare team at MSL.
Virgo Consumer Health & Wellbeing hires Kirsty McKinnon

She joins as associate director from MSL London, with over 10 years' experience across top consumer health and wellbeing brands including P&G's Prestige, Femcare and Personal Care portfolios as

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Latest from PMHub

2020 - a year to remember or forget?

Sales teams and MSLs are not removed – they are optimised and online when needed.
Ongoing Virtual Communication between MSLs and Physicians: a Customer Story

Learn how one of our clients used the Impetus InSite Platform to connect their MSLs with regional groups of physicians. ... class professional services to connect Medical Science Liaisons (MSLs) with 6 regional groups of physicians, each comprising up to
BOLDSCIENCE

MSL training. Medical education. HEOR and market access activities. Regulatory support.
Lucid Group reaches the finals of the PM360 2020 Trailblazer Initiative Awards

By providing multiple touchpoints across different channels such as active MSL follow-up and an accompanying publication, it provided an enhanced and extended learning journey for delegates ― driving a change in
Lucid Group scoop a win and a high commendation at Communiqué 2020

The judges felt that the active MSL follow-up and the accompanying publication really enhanced and extended the learning journey for delegates.

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Approximately 2 fully matching, plus 22 partially matching documents found.

COVID-19 Updates and Daily News

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An agency called Owen

We’re a Healthcare Communications Agency specialising in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster....

Latest intelligence

The pandemic preparedness paradox: Why our efficient ‘just in time’ mentality must be replaced with a resilient ‘just in case’ activity...
Sourcing R&D innovation: why pharma companies need to evolve their business models: Recent years have seen a significant shift in drug development to specialty areas...
2020 - a year to remember or forget?: 2020 and the Covid pandemic brought immense challenges, and the need for change felt like it happened overnight. What have we learned and what does the future of agency working...