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multi-channel marketing

This page shows the latest multi-channel marketing news and features for those working in and with pharma, biotech and healthcare.

Back to school: client service 101

Back to school: client service 101

I was asked to organise a speaker for our meeting of our international association of independent agencies, so I tapped a former client who had moved on from directing product marketing ... How the use of multi-channel marketing is on the rise with

Latest news

  • Pharma's digital directions in 2014 Pharma's digital directions in 2014

    Instead, the top answers in both questions included multi-channel marketing, a well-worn phrase with a solid kernel of truth at its heart. ... 1 Multi-channel marketing. =1 Mobile (apps). =1 E-details/tablet detailing.  2 Healthcare professional networks

  • No more sales targets for GSK reps No more sales targets for GSK reps

    The company will also boost its multi-channel marketing activities, such as digital, to communicate product and disease information to HCPs.

  • Digital blooms: multichannel marketing in China Digital blooms: multichannel marketing in China

    Pharma's next move. The industry must now engage some strategic thinking and make the leap from being predominantly reactive to being proactive when it comes to multi-channel marketing. ... But multi-channel marketing is not a single tool, or solution,

  • Engaging doctors throughout product lifecycle maximises ROI Engaging doctors throughout product lifecycle maximises ROI

    They can also inform, integrate with and support other multi-channel marketing activities. ... This digital campaign was newly integrated into the channel mix to complement sales force activity. .

  • Digital dreams - or just another nightmare? Digital dreams - or just another nightmare?

    Interestingly while many of the responders believe that their future success lies in better integration of marketing channels, confidence in mastering multichannel HCP marketing decreases strongly over time. ... We need to look beyond our bias for

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Latest from PMHub

  • The Pharma UK Twitter Ranking 2018 [RESEARCH]

    We’re Owen Health, a Healthcare Communications Agency that specialises in Multi-channel Marketing to make you Digitally Fitter, Stronger &Faster. . ... You can read more about our thoughts on healthcare communications, brand planning, CX,

  • The Pharma UK Twitter Ranking 2018 [RESEARCH]

    We’re Owen Health, a Healthcare Communications Agency that specialises in Multi-channel Marketing to make you Digitally Fitter, Stronger &Faster. ... You can read more about our thoughts on healthcare communications, brand planning, CX, multi-channel

  • What pharma marketers can learn from growth hacking?

    Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: .

  • The Periodic Table of Healthcare Communications 2018

    The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing. ... You can read more about our thoughts across healthcare communications, multi-channel

  • Battle of the Voice Assistants and Voice Search

    We have excluded third-party apps, hacks and workarounds.It will be intriguing to watch things unfold over the next 12 months as the AI gets more sophisticated and channel availability ... You can read more about our thoughts across healthcare

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Hanson Zandi

Hanson Zandi is a Creative and Digital Healthcare Agency. We combine 30 years’ experience with the enthusiasm of a start-up...

Latest intelligence

AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...
Combined immunotherapies – potential and pitfalls
‘Combining therapeutic compounds is the first logical step towards better results, namely higher rates of patients responding to treatment, with deeper and more sustained responses’...

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