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multi-channel marketing

This page shows the latest multi-channel marketing news and features for those working in and with pharma, biotech and healthcare.

Back to school: client service 101

Back to school: client service 101

I was asked to organise a speaker for our meeting of our international association of independent agencies, so I tapped a former client who had moved on from directing product marketing ... How the use of multi-channel marketing is on the rise with

Latest news

  • Pharma's digital directions in 2014 Pharma's digital directions in 2014

    Pharma's digital directions in 2014. Multi-channel marketing a priority, but mobile websites may be neglected. ... 1 Multi-channel marketing. =1 Mobile (apps). =1 E-details/tablet detailing. 2 Healthcare professional networks.

  • No more sales targets for GSK reps No more sales targets for GSK reps

    The company will also boost its multi-channel marketing activities, such as digital, to communicate product and disease information to HCPs.

  • Digital blooms: multichannel marketing in China Digital blooms: multichannel marketing in China

    Pharma's next move. The industry must now engage some strategic thinking and make the leap from being predominantly reactive to being proactive when it comes to multi-channel marketing. ... But multi-channel marketing is not a single tool, or solution,

  • Engaging doctors throughout product lifecycle maximises ROI Engaging doctors throughout product lifecycle maximises ROI

    They can also inform, integrate with and support other multi-channel marketing activities. ... This digital campaign was newly integrated into the channel mix to complement sales force activity.

  • Accenture report captures industry’s multichannel priorities Accenture report captures industry’s multichannel priorities

    Accenture report captures industry’ s multichannel priorities. New survey suggests US sales and marketing executives already revamping structure and delivery models. ... 2013. The new Accenture report Life in the New Normal: The Customer Engagement

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Latest Intelligence

  • European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

    European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. ... Of this, 7% are regular and frequent users of this channel.

  • 10 Ways to drive sales force effectiveness 10 Ways to drive sales force effectiveness

    As the communications paradigm shifts with the rapid growth of mobile and digital technologies, multi-channel marketing methodologies are increasingly being deployed to ensure communications are built around the appropriate balance ... In a data-rich

  • Are you talking to digital natives? Are you talking to digital natives?

    other marketing channels, all being measured using single channel metrics, is not going to move your business forward. ... Our challenge is to take meaningful steps toward multi-channel transformation: bring multichannel marketing 'theory' down to the

  • Benchmarking product launches via online networks Benchmarking product launches via online networks

    In the last 10 years, Sven has been deeply engaged in the pharma industry, having worked for Eli Lilly in Sales, Marketing (and multi-channel), Finance and Consulting across Europe. ... Sven’ s digital channel experience includes:. Sales force,

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Latest appointments

  • Bayer appoints senior vice president for consumer health unit Bayer appoints senior vice president for consumer health unit

    She has previously served Pfizer as its general manager for US brands and her expertise lies in delivering financial gains to businesses and drive insight-led multi channel marketing to consumers. ... Her strengths in understanding customers, marketing

  • Life appoints client services director Life appoints client services director

    In her new role, Nixon will be applying her experience in multi-channel marketing, and has already overseen several digital projects.

  • Kai Gait returns to GSK as digital marketing director

    Kai Gait returns to GSK as digital marketing director. He will be developing digital channel materials and services, built on customer insights. ... Prior to his earlier role as digital commerce marketing manager at GSK he was multi channel manager at

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Latest from PMHub

  • What pharma marketers can learn from growth hacking?

    But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: . And find out why we're not like the others

  • The Periodic Table of Pharma Multi-channel Marketing

    The Periodic Table of Pharma Multi-channel Marketing. Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of ... Read more about 'The Periodic Table of Pharma Multi-channel

  • The Periodic Table of Pharma Multi-channel Marketing

    The Periodic Table of Pharma Multi-channel Marketing. Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of ... Read more about 'The Periodic Table of Pharma Multi-channel

  • Is your content good enough to power your multi-channel marketing?

    importance of content to power multi-channel marketing is now generally recognised by all pharma brand and marketing professionals. ... So, how can your pharma brand implement an effective multi-channel marketing plan in the face of content shock?

  • The new pharma marketing playbook

    4. Multi-channel Marketing. A great pharma multi-channel marketing strategy, informed by clear customer journeys and compelling value propositions, sets the foundation for actionable and measurable multi-channel marketing plans. ... Below is a useful

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Aptus Health

Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...

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