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multichannel

This page shows the latest multichannel news and features for those working in and with pharma, biotech and healthcare.

QiC Dermatology is now open for entry

QiC Dermatology is now open for entry

About PMGroup. PMGroup is a leading international multichannel media group. Founded in 1988, it produces a range of magazines, websites and communications programmes to support the pharmaceutical industry and related sectors.

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  • Entrepreneurial Winning Women Entrepreneurial Winning Women

    Stephanie regularly lectures for the Chartered Institute of Marketing at postgraduate level, is a judging chair on the Pharmaceutical Market Europe Awards across categories including Innovation, Launch Excellence, Brand  Management, Multichannel

  • Combining hard technology with human skills Combining hard technology with human skills

    It’s a perception that provides powerful context for the multifaceted multichannel challenges facing pharma in Europe. ... For digital/multichannel teams the picture is – perhaps surprisingly – only marginally better (15%).”.

  • Changing direction: adapting to a rapidly-evolving environment Changing direction: adapting to a rapidly-evolving environment

    The ‘digital revolution’ – and the associated explosion of multichannel communication – has only added to the challenges.

  • AI’s role in pharma marketing AI’s role in pharma marketing

    Through these techniques, brand teams are gaining more granular insights into their audiences’ needs and desires, so they can deliver greater value through their digital multichannel campaigns aimed at healthcare professionals

  • What pharma marketers can learn from Disney

    Multichannel relates to relaying a single communication objective using more than one channel. ... Multichannel marketing first became familiar terminology when the internet became part of the marketing mix.

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