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multichannel

This page shows the latest multichannel news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel marketing is improving customer sentiment - awareness, perception ... In a multichannel

Latest news

  • Bayer picks up PMEA award for multi-channel engagement Bayer picks up PMEA award for multi-channel engagement

    The campaign was built upon the core foundation of a traditional educational programme, in the form of ‘Restore the Man’clinical seminars, with an integrated multichannel strategy wrapped around it.

  • Uptake Strategies and Sanofi win capability development prize at PMEA Uptake Strategies and Sanofi win capability development prize at PMEA

    The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi ’s AMESA region, creating internal, ‘highly-motivated’trainers.

  • Signal strength Signal strength

    Signal strength. Communications that connect. Today’s pharmaceutical marketers are tasked with the pursuit of ‘communications excellence’in a multichannel, multimedia and multi-stakeholder world. ... in every format via ‘multichannel marketing’.

  • GSK and Novartis lead at PM Society Digital Awards GSK and Novartis lead at PM Society Digital Awards

    Bayer, MSD and Teva all picked up a gold each, for work that included multichannel work in hypogonadism and budget modelling in antifungal prophylaxis. ... ERS - GSK respiratory by ebee Health. Multichannel campaign. PRIME – Making HIV History by 90TEN.

  • Navigating the social media waters in healthcare Navigating the social media waters in healthcare

    The focus should be on a holistic, multichannel presence. You don’t get much for free.

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