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multichannel

This page shows the latest multichannel news and features for those working in and with pharma, biotech and healthcare.

FCB Health’s Neon attracts new managing director

FCB Health’s Neon attracts new managing director

Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy.

Latest news

  • Q&A: Beth Whitworth Q&A: Beth Whitworth

    A real plus of working on integrated multichannel campaigns is collaborating with people who are specialists in their field.

  • Burson Cohn & Wolfe acquires Hirshorn Zuckerman Burson Cohn & Wolfe acquires Hirshorn Zuckerman

    The agency, which has a client base spanning the consumer, healthcare and technology industries to name a few, offers a range of services including multichannel digital design and development, social media,

  • Huntsworth buys Giant Creative Strategy Huntsworth buys Giant Creative Strategy

    Last year however, the group reported revenue of around $32m. Following the transaction, Giant’s founders, chief executive Steven Gold and president Adam Gelling will remain with the multichannel agency along

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    The multichannel campaign aimed to better educate the Multiple Sclerosis (MS) community about brain health, which they claim is a subject that’s “painfully absent” from patient and HCP conversations.

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

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Latest Intelligence

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    Success and failure is a binary outcome. By Toby O’Brien, Head of Multichannel Communications at Bedrock. ... To establish our successes in Multichannel, we set ourselves targets (or KPIs) for these decisions and benchmark ourselves and our projects

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    It’s an integrated approach that blends human and digital.”. The multichannel rep. ... Similarly, the word ‘multichannel’ doesn’t tell you how a channel is used.

  • Launch trends 2019 Launch trends 2019

    Multichannel marketing and digital channels seem to be maturing – but Europe remains a very fragmented picture, both regionally and in terms of different therapy areas.

  • Relearning launch: Four key dynamics for pharma launches in 2019 Relearning launch: Four key dynamics for pharma launches in 2019

    Regional sales managers will move from making decisions on headcount to field force mix (e.g., reimbursement specialist, clinical educator, sales rep, etc.), contact centre strategy and multichannel resources.

  • Redefining communications excellence Redefining communications excellence

    The need for clarity is particularly important in today’s noisy, multichannel environment. ... While there is no one-size-fits-all approach to multichannel engagement, there are signposts that can guide the way.

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Hanson Zandi

Hanson Zandi is a Creative and Digital Healthcare Agency. We combine 30 years’ experience with the enthusiasm of a start-up...

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