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multichannel

This page shows the latest multichannel news and features for those working in and with pharma, biotech and healthcare.

Q&A: Beth Whitworth

Q&A: Beth Whitworth

A real plus of working on integrated multichannel campaigns is collaborating with people who are specialists in their field.

Latest news

  • Burson Cohn & Wolfe acquires Hirshorn Zuckerman Burson Cohn & Wolfe acquires Hirshorn Zuckerman

    The agency, which has a client base spanning the consumer, healthcare and technology industries to name a few, offers a range of services including multichannel digital design and development, social media,

  • Huntsworth buys Giant Creative Strategy Huntsworth buys Giant Creative Strategy

    Last year however, the group reported revenue of around $32m. Following the transaction, Giant’s founders, chief executive Steven Gold and president Adam Gelling will remain with the multichannel agency along

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    The multichannel campaign aimed to better educate the Multiple Sclerosis (MS) community about brain health, which they claim is a subject that’s “painfully absent” from patient and HCP conversations.

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

  • Taming the Monster Taming the Monster

    Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel marketing is improving customer sentiment - awareness, perception ... In a multichannel

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Latest Intelligence

  • Redefining communications excellence Redefining communications excellence

    The need for clarity is particularly important in today’s noisy, multichannel environment. ... While there is no one-size-fits-all approach to multichannel engagement, there are signposts that can guide the way.

  • The rise of digital comms The rise of digital comms

    And within this commercial model, a new role has emerged – the multichannel rep. ... What are the elements and skills needed to become an effective multichannel rep?

  • Cutting through the noise

    While most engagement now takes place within a broad multichannel context, events still form part of the mix. ... Consider how the event links with your broader multichannel engagement and achieves continuity of that experience.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative concept’ is rightfully becoming the strategic glue that binds

  • Getting multichannel marketing right Getting multichannel marketing right

    Faced with this atomisation of communication and evolution of their customer base, companies are turning to multichannel marketing to tailor their messaging. ... This will be a boon for multichannel marketing but the trend has its downsides.

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