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multichannel

This page shows the latest multichannel news and features for those working in and with pharma, biotech and healthcare.

Huntsworth buys Giant Creative Strategy

Huntsworth buys Giant Creative Strategy

Last year however, the group reported revenue of around $32m. Following the transaction, Giant’s founders, chief executive Steven Gold and president Adam Gelling will remain with the multichannel agency along

Latest news

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    The multichannel campaign aimed to better educate the Multiple Sclerosis (MS) community about brain health, which they claim is a subject that’s “painfully absent”from patient and HCP conversations.

  • Agency round up news Agency round up news

    Precisioneffect acquires new agency. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

  • Taming the Monster Taming the Monster

    Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel marketing is improving customer sentiment - awareness, perception ... In a multichannel

  • Bayer picks up PMEA award for multi-channel engagement Bayer picks up PMEA award for multi-channel engagement

    The campaign was built upon the core foundation of a traditional educational programme, in the form of ‘Restore the Man’clinical seminars, with an integrated multichannel strategy wrapped around it.

  • Uptake Strategies and Sanofi win capability development prize at PMEA Uptake Strategies and Sanofi win capability development prize at PMEA

    The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi ’s AMESA region, creating internal, ‘highly-motivated’trainers.

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Latest Intelligence

  • Cutting through the noise

    While most engagement now takes place within a broad multichannel context, events still form part of the mix. ... Consider how the event links with your broader multichannel engagement and achieves continuity of that experience.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative concept’is rightfully becoming the strategic glue that binds

  • Rules of engagement Rules of engagement

    According to Victor Kara, digital and omnichannel consultant and former Associate VP, Global Digital and Multichannel at Sanofi, there are five critical rules of engagement to consider when developing the right

  • Accelerating diagnosis in rare disease Accelerating diagnosis in rare disease

    Companies can help raise disease awareness by engaging with key opinion leaders (KOLs) and driving impactful campaigns using a multichannel communication approach.

  • Accelerating diagnosis in rare disease Accelerating diagnosis in rare disease

    Companies can help raise disease awareness by engaging with key opinion leaders (KOLs) and driving impactful campaigns using a multichannel communication approach.

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Grace Communications

Grace Communications is an award winning, independent, full service, creative communications agency specialising in solving problems for healthcare brands....

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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