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multichannel

This page shows the latest multichannel news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 3)

Pharma Brand Planners' Blog (Part 3)

ready to move into the next phase: multichannel tactical planning. ... Tune in next time to Part 4: Creating multichannel customer engagement plans to drive your tactics.

Latest news

  • New digital director for 90TEN New digital director for 90TEN

    Prior to this, he worked at Ruder Finn, Yahoo! and Edelman. Ged is tasked with bolstering 90TEN’s expertise to deliver insights-driven, multichannel campaigns that combine an earned-first and

  • FCB Health’s Neon attracts new managing director FCB Health’s Neon attracts new managing director

    Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy.

  • Q&A: Beth Whitworth Q&A: Beth Whitworth

    A real plus of working on integrated multichannel campaigns is collaborating with people who are specialists in their field.

  • Burson Cohn & Wolfe acquires Hirshorn Zuckerman Burson Cohn & Wolfe acquires Hirshorn Zuckerman

    The agency, which has a client base spanning the consumer, healthcare and technology industries to name a few, offers a range of services including multichannel digital design and development, social media,

  • Huntsworth buys Giant Creative Strategy Huntsworth buys Giant Creative Strategy

    Last year however, the group reported revenue of around $32m. Following the transaction, Giant’s founders, chief executive Steven Gold and president Adam Gelling will remain with the multichannel agency along

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Latest Intelligence

  • AI’s role in pharma marketing AI’s role in pharma marketing

    Through these techniques, brand teams are gaining more granular insights into their audiences’ needs and desires, so they can deliver greater value through their digital multichannel campaigns aimed at healthcare professionals

  • What pharma marketers can learn from Disney

    Multichannel relates to relaying a single communication objective using more than one channel. ... Multichannel marketing first became familiar terminology when the internet became part of the marketing mix.

  • Healthcare communications in the mobile age Healthcare communications in the mobile age

    At Lucid Group, we are on a journey to empower healthcare professionals and improve patients’ lives, by delivering precision education through targeted and effective multichannel communication strategies. ... We must work with pharma to embrace the

  • There is no such thing as good medical communications There is no such thing as good medical communications

    Toby O’Brien, Head of Multichannel Communications, Bedrock Healthcare Communications.

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    Success and failure is a binary outcome. By Toby O’Brien, Head of Multichannel Communications at Bedrock. ... To establish our successes in Multichannel, we set ourselves targets (or KPIs) for these decisions and benchmark ourselves and our projects

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