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Multichannel Marketing

This page shows the latest Multichannel Marketing news and features for those working in and with pharma, biotech and healthcare.

FCB Health’s Neon attracts new managing director

FCB Health’s Neon attracts new managing director

Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy.

Latest news

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

  • Taming the Monster Taming the Monster

    Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights? ... Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel

  • Uptake Strategies and Sanofi win capability development prize at PMEA Uptake Strategies and Sanofi win capability development prize at PMEA

    The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi’s AMESA region, creating internal, ‘highly-motivated’ trainers.

  • Signal strength Signal strength

    How can your communications become the marketing equivalent of a young Brad Pitt at the school disco? ... in every format via ‘multichannel marketing’.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Pharma is still experiencing growing pains in multichannel marketing. Rumours of multichannel excellence in pharma are, like celebrating a misawarded Oscar, somewhat premature. ... Industry’s decision to rebrand digital teams as MCM could mask a

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Latest Intelligence

  • Multichannel engagement and the need for greater understanding of European markets Multichannel engagement and the need for greater understanding of European markets

    In response to this changing landscape, the role of digital marketing to physicians is increasingly essential. ... Pharmaceutical marketing teams looking for further information can download Bryter’s ‘Digital Marketing to Doctors’ report at.

  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    Recommendation: more opportunities exist to be market oriented and customer- centric, delivering value through innovative solutions, solving real problems, building advocacy through meaningful experiences and using multichannel marketing for

  • Entrepreneurial Winning Women Entrepreneurial Winning Women

    Stephanie regularly lectures for the Chartered Institute of Marketing at postgraduate level, is a judging chair on the Pharmaceutical Market Europe Awards across categories including Innovation, Launch Excellence, Brand  Management, Multichannel

  • What pharma marketers can learn from Disney

    The principles of multichannel marketing are well established, but as the evolution of new technologies continues to allow for greater connectivity and integration between channels, does pharma need to embrace crosschannel ... Multichannel marketing

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    Secondly, in progressive organisations, we’re beginning to see that agile insight being used to shift the focus away from ‘multichannel marketing’ and onto the production of high quality content. ... As part of this, there’s a shift from myopic

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Latest appointments

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    Prior to her new role, Gosling spent just under five years at pharma giant GlaxoSmithKline ( GSK) in a range of business leadership roles across communications, employee engagement, multichannel marketing, government affairs

  • Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare

    He will lead a team of business development managers focused on areas such as multichannel marketing and NHS service redesign and join from Janssen Pharmaceuticals. ... Prior to that his roles included multichannel manager, customer and field support

  • New digital head for Just:: Health New digital head for Just:: Health

    Daniel Prideaux specialises in multichannel marketing. Daniel Prideaux is to lead healthcare communications agency Just:: Health's digital offering. ... Joining from DigitasLBi and having previously worked at Havas Lynx, Prideaux specialises in

  • emotive hires Stephen Dunn emotive hires Stephen Dunn

    New client services director joins from Daiichi Sankyo UK. Stephen Dunn has joined the healthcare marketing agency emotive as client services director. ... Dunn has particular expertise in the field of multichannel marketing and communication.

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Latest from PMHub

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    Integrate multichannel nurture programmes to improve reach. Use meaningful digital metrics to understand and build engagement. ... Aligned to the whitepaper, EPG Health can also run a workshop for pharma cross-functional global teams (Marketing,

  • A unique tool for turning data into brand strategy

    This ensures the insights are true to real customer situations and guide effective marketing initiatives. ... Insights can be grouped into decision-making tools, such as personas, which can then be used to guide solutions and multichannel marketing plans.

  • Report: Achieving launch excellence in the challenging healthcare markets of today

    However, while the market can seem overwhelming, these challenges provide pharma organisations with an opportunity to meet the unmet needs of customers through clearer and more targeted marketing, and more streamlined

  • What everyone forgets about good organisational change in pharma

    At BLH, we talk a lot about People, Process and Platforms as key facets of organisational change, and multichannel transformation truly touches all three. ... There is a need for holistic assessment and strategic design of any multichannel transformation

  • Powerful digital content management for the life sciences

    Anthill Agency has the highest level of Veeva Multichannel Content Partner Certification with more than 700 successful projects delivered for Veeva CLM, Approved Email, the Engage Product Family, and MyInsights. ... digital technology in all aspects of

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Approximately 26 fully matching, plus 24 partially matching documents found.

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