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Multichannel Marketing

This page shows the latest Multichannel Marketing news and features for those working in and with pharma, biotech and healthcare.

Agency round up news

Agency round up news

Precisioneffect acquires new agency. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

Latest news

  • Taming the Monster Taming the Monster

    Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel marketing is improving customer sentiment - awareness, perception ... Marketing effectiveness

  • Uptake Strategies and Sanofi win capability development prize at PMEA Uptake Strategies and Sanofi win capability development prize at PMEA

    The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi ’s AMESA region, creating internal, ‘highly-motivated’trainers.

  • Signal strength Signal strength

    How can your communications become the marketing equivalent of a young Brad Pitt at the school disco? ... in every format via ‘multichannel marketing’.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    La La Land? The myth of multichannel excellence. Pharma is still experiencing growing pains in multichannel marketing. ... Industry’s decision to rebrand digital teams as MCM could mask a dangerous inference that multichannel marketing operates purely

  • Intouch Solutions and Healthware International launch joint venture Intouch Solutions and Healthware International launch joint venture

    The joint venture will offer innovative creative, brand and multichannel marketing strategies, enterprise marketing and technology as well as digital transformation and business solution development services.

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Approximately 10 fully matching, plus 16 partially matching documents found.

Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative concept’is rightfully becoming the strategic glue that binds ... The challenge is to join

  • The bulk of pharma digital spend fails to alter industry’s greenhorn status The bulk of pharma digital spend fails to alter industry’s greenhorn status

    evolving health IT revolution in the US and the adoption of multichannel marketing (MCM) to engage HCPs became almost ubiquitous.

  • Warning signs Warning signs

    Warning signs. Making the most of multichannel marketing. It’s fair to say that the European pharmaceutical industry’s adoption of multichannel marketing (MCM) has been slow, cautious and variable. ... effective multichannel metrics - particularly if

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    OUTiCO has seen some superb results with our multichannel approach over the last few years. ... What is multichannel account mangement? Multichannel account management is an alternative to the traditional, key account management sales model.

  • Multichannel in pharma Multichannel in pharma

    Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:. ... Go beyond multichannel rep myopia: include stakeholders beyond target HCPs. Invest in marketing technology and high-quality data.

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Approximately 8 fully matching, plus 18 partially matching documents found.

Latest appointments

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    Prior to her new role, Gosling spent just under five years at pharma giant GlaxoSmithKline ( GSK) in a range of business leadership roles across communications, employee engagement, multichannel marketing, government affairs

  • Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare

    He will lead a team of business development managers focused on areas such as multichannel marketing and NHS service redesign and join from Janssen Pharmaceuticals. ... Prior to that his roles included multichannel manager, customer and field support

  • New digital head for Just:: Health New digital head for Just:: Health

    New digital head for Just:: Health. Daniel Prideaux specialises in multichannel marketing. ... Joining from DigitasLBi and having previously worked at Havas Lynx, Prideaux specialises in delivering multichannel marketing programmes. “

  • emotive hires Stephen Dunn emotive hires Stephen Dunn

    Stephen Dunn has joined the healthcare marketing agency emotive as client services director. ... Dunn has particular expertise in the field of multichannel marketing and communication.

More from appointments
Approximately 1 fully matching, plus 3 partially matching documents found.

Latest from PMHub

  • Trending: using social media to understand your pharma market

    Organisations also have more opportunities to engage with stakeholders online and offline, which informs tactical multichannel marketing planning. ... At Blue Latitude Health we are experts in digital marketing in healthcare and pharma.

  • Personalizing customer engagement in pharma

    Includes commentary on customer engagement in pharma and next step in multichannel marketing. ... To learn more about multichannel communication for the life science industry, visit Agnitio.com.

  • White paper download: Increase reach and engagement with multichannel marketing

    White paper download: Increase reach and engagement with multichannel marketing. Download our white paper "Multichannel marketing for pharma" to learn how to implement MCM strategies effectively. ... Download our  Multichannel Marketing for Pharma White

  • The Pharma Wars Series

    The Pharma Wars Series. The future galaxy is complex. Where markets are more competitive and customers more segmented, you’ ve got to be smarter. But not only smarter, the Jedi today needs to be everywhere at once. To beat the Galactic Empire you

  • Rainmaker - A digital communication solution by Agnitio

    Influence, engage and empower Sales and marketing, HCPs and patients, all in one platform. ... Unleash an arsenal of marketing channels with complete control of ‘ who is seeing what’.

More from PMHub
Approximately 31 fully matching, plus 11 partially matching documents found.

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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