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Multichannel Marketing

This page shows the latest Multichannel Marketing news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel marketing is improving customer sentiment - awareness, perception ... Marketing effectiveness

Latest news

  • Uptake Strategies and Sanofi win capability development prize at PMEA Uptake Strategies and Sanofi win capability development prize at PMEA

    The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi ’s AMESA region, creating internal, ‘highly-motivated’trainers.

  • Signal strength Signal strength

    How can your communications become the marketing equivalent of a young Brad Pitt at the school disco? ... in every format via ‘multichannel marketing’.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    La La Land? The myth of multichannel excellence. Pharma is still experiencing growing pains in multichannel marketing. ... Industry’s decision to rebrand digital teams as MCM could mask a dangerous inference that multichannel marketing operates purely

  • Intouch Solutions and Healthware International launch joint venture Intouch Solutions and Healthware International launch joint venture

    The joint venture will offer innovative creative, brand and multichannel marketing strategies, enterprise marketing and technology as well as digital transformation and business solution development services.

  • Sexual selection Sexual selection

    My emphasis on finance skills or multichannel marketing might mean that I am covering up my inability to work in a team.

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Approximately 10 fully matching, plus 15 partially matching documents found.

Latest Intelligence

  • The bulk of pharma digital spend fails to alter industry’s greenhorn status The bulk of pharma digital spend fails to alter industry’s greenhorn status

    evolving health IT revolution in the US and the adoption of multichannel marketing (MCM) to engage HCPs became almost ubiquitous.

  • Warning signs Warning signs

    Warning signs. Making the most of multichannel marketing. It’s fair to say that the European pharmaceutical industry’s adoption of multichannel marketing (MCM) has been slow, cautious and variable. ... effective multichannel metrics - particularly if

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    OUTiCO has seen some superb results with our multichannel approach over the last few years. ... What is multichannel account mangement? Multichannel account management is an alternative to the traditional, key account management sales model.

  • Multichannel in pharma Multichannel in pharma

    Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:. ... Go beyond multichannel rep myopia: include stakeholders beyond target HCPs. Invest in marketing technology and high-quality data.

  • Humanisation Humanisation

    and exciting insight-led multi-audience, multichannel healthcare communications.

More from intelligence
Approximately 8 fully matching, plus 17 partially matching documents found.

Latest appointments

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    Prior to her new role, Gosling spent just under five years at pharma giant GlaxoSmithKline ( GSK) in a range of business leadership roles across communications, employee engagement, multichannel marketing, government affairs

  • Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare

    He will lead a team of business development managers focused on areas such as multichannel marketing and NHS service redesign and join from Janssen Pharmaceuticals. ... Prior to that his roles included multichannel manager, customer and field support

  • New digital head for Just:: Health New digital head for Just:: Health

    New digital head for Just:: Health. Daniel Prideaux specialises in multichannel marketing. ... Joining from DigitasLBi and having previously worked at Havas Lynx, Prideaux specialises in delivering multichannel marketing programmes. “

  • emotive hires Stephen Dunn emotive hires Stephen Dunn

    Stephen Dunn has joined the healthcare marketing agency emotive as client services director. ... Dunn has particular expertise in the field of multichannel marketing and communication.

More from appointments
Approximately 1 fully matching, plus 3 partially matching documents found.

Latest from PMHub

  • Personalizing customer engagement in pharma

    Includes commentary on customer engagement in pharma and next step in multichannel marketing. ... To learn more about multichannel communication for the life science industry, visit Agnitio.com.

  • White paper download: Increase reach and engagement with multichannel marketing

    White paper download: Increase reach and engagement with multichannel marketing. Download our white paper "Multichannel marketing for pharma" to learn how to implement MCM strategies effectively. ... Download our  Multichannel Marketing for Pharma White

  • Rethinking pharma communications

    Rethinking pharma communications. Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment? ... Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment?

  • Rainmaker - A digital communication solution by Agnitio

    Influence, engage and empower Sales and marketing, HCPs and patients, all in one platform. ... Unleash an arsenal of marketing channels with complete control of ‘ who is seeing what’.

  • Why are we still talking about multichannel?

    Why are we still talking about multichannel? Interview with Sebastian Kölsch, Chief Solutions Officer at Anthill. ... With all the talk about multichannel marketing over the years, one would think that there’ s little left to say.

More from PMHub
Approximately 32 fully matching, plus 11 partially matching documents found.

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Quintiles Medical Communications

Quintiles’ award-winning medical communications group sits at the heart of the enterprise. We offer a range of innovative strategic services,...

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