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Multichannel Marketing

This page shows the latest Multichannel Marketing news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 4)

Pharma Brand Planners' Blog (Part 4)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Creating a strong, multichannel customer engagement plan. How do you know if you have created a strong multichannel customer

Latest news

  • FCB Health’s Neon attracts new managing director FCB Health’s Neon attracts new managing director

    Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy.

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

  • Taming the Monster Taming the Monster

    Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights? ... Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel

  • Uptake Strategies and Sanofi win capability development prize at PMEA Uptake Strategies and Sanofi win capability development prize at PMEA

    The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi’s AMESA region, creating internal, ‘highly-motivated’ trainers.

  • Signal strength Signal strength

    How can your communications become the marketing equivalent of a young Brad Pitt at the school disco? ... in every format via ‘multichannel marketing’.

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Latest Intelligence

  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    Recommendation: more opportunities exist to be market oriented and customer- centric, delivering value through innovative solutions, solving real problems, building advocacy through meaningful experiences and using multichannel marketing for

  • Entrepreneurial Winning Women Entrepreneurial Winning Women

    Stephanie regularly lectures for the Chartered Institute of Marketing at postgraduate level, is a judging chair on the Pharmaceutical Market Europe Awards across categories including Innovation, Launch Excellence, Brand  Management, Multichannel

  • What pharma marketers can learn from Disney

    The principles of multichannel marketing are well established, but as the evolution of new technologies continues to allow for greater connectivity and integration between channels, does pharma need to embrace crosschannel ... Multichannel marketing

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    Secondly, in progressive organisations, we’re beginning to see that agile insight being used to shift the focus away from ‘multichannel marketing’ and onto the production of high quality content. ... As part of this, there’s a shift from myopic

  • Launch trends 2019 Launch trends 2019

    Multichannel marketing and digital channels seem to be maturing – but Europe remains a very fragmented picture, both regionally and in terms of different therapy areas. ... Market access is becoming more complex, with new requirements such as

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Latest appointments

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    Prior to her new role, Gosling spent just under five years at pharma giant GlaxoSmithKline ( GSK) in a range of business leadership roles across communications, employee engagement, multichannel marketing, government affairs

  • Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare

    He will lead a team of business development managers focused on areas such as multichannel marketing and NHS service redesign and join from Janssen Pharmaceuticals. ... Prior to that his roles included multichannel manager, customer and field support

  • New digital head for Just:: Health New digital head for Just:: Health

    Daniel Prideaux specialises in multichannel marketing. Daniel Prideaux is to lead healthcare communications agency Just:: Health's digital offering. ... Joining from DigitasLBi and having previously worked at Havas Lynx, Prideaux specialises in

  • emotive hires Stephen Dunn emotive hires Stephen Dunn

    New client services director joins from Daiichi Sankyo UK. Stephen Dunn has joined the healthcare marketing agency emotive as client services director. ... Dunn has particular expertise in the field of multichannel marketing and communication.

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Latest from PMHub

More from PMHub
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