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multichannel pharma

This page shows the latest multichannel pharma news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence. Pharma is still experiencing growing pains in multichannel marketing. ... Rumours of multichannel excellence in pharma are, like celebrating a misawarded Oscar, somewhat premature.

Latest news

  • Pharma struggling to make multichannel data work Pharma struggling to make multichannel data work

    Pharma struggling to make multichannel data work. New survey finds firms are hampered by lack of access to real-time data. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Social media win for Boehringer at PM Society Digital Awards Social media win for Boehringer at PM Society Digital Awards

    Meanwhile, McCann Manchester's two Golds both came from work for Shire, with The Trouble With Dragons and the Evanse Adult Brand Tool App winning the multichannel campaign and pharma corporate ... Pharma Corporate Communications &Internal Digital

  • Changing the game in multichannel marketing Changing the game in multichannel marketing

    Across pharma, multichannel capabilities have largely been implemented in a siloed fashion. ... Such innovation is already taking place outside pharma as all industries grapple the multichannel challenge.

  • Adapting to the digital age Adapting to the digital age

    Choosing which channel works best, however, is not pharma's decision to make. ... Healthcare professionals are increasingly adopting digital processes – but they're not really satisfied with what pharma is offering them,” Says Liz Murray, senior

  • Strategic planning in pharma and avoiding frog soup Strategic planning in pharma and avoiding frog soup

    Strategic planning is cross-functional. The plan exists as a response to the multi-stakeholder, multichannel world that pharma operates in and must engage with different functions at different points in ... Customer understanding is True North,” says

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Latest Intelligence

  • Warning signs Warning signs

    However, change is apparently afoot. For the first time in five years, pharma’s digital spend has increased: Across Health’s Multichannel Maturometer 2017 indicates that investment in digital has grown ... Fonny Schenck, CEO, Across Health, believes

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    OUTiCO has seen some superb results with our multichannel approach over the last few years. ... The next generation of pharma sales reps will be multichannel communicators who put their customer’s preference at the heart of every sales interaction.

  • Multichannel in pharma Multichannel in pharma

    Multichannel in pharma. Get ready for the perfect storm. Exactly 20 years ago, I launched my first HCP website. ... Also, in any market where pharma’s digital ‘supply’grows, physicians are becoming more satisfied.

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Strategic planning: a state of flux. Challenging the state of the pharma industry. ... If it’s not the increasing influence of payers or the pressure on healthcare budgets, it’s the rise of multichannel that’s forcing pharma to ‘reimagine its

  • Driving adoption of Commercial Analytic solutions Driving adoption of Commercial Analytic solutions

    Measuring campaign success is key for pharma and the rise of multichannel campaigns has brought with it an increase in spending on commercial analytic solutions, which help users identify opportunities for

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Latest appointments

  • HCA appoints Mike Dixon as its new CEO HCA appoints Mike Dixon as its new CEO

    Dixon brings over 28 years in healthcare communications, working in-house and leading and owning specialist agencies, and he also has UK and global multichannel experience within pharma, medical devices, consumer

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Latest from PMHub

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