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multichannel pharma

This page shows the latest multichannel pharma news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 4)

Pharma Brand Planners' Blog (Part 4)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... This month we focus on the tactical part of your pharma or biotech brand plan – finally, hurray!

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Pharma is still experiencing growing pains in multichannel marketing. Rumours of multichannel excellence in pharma are, like celebrating a misawarded Oscar, somewhat premature. ... If pharma can progress purposefully in these key areas, as well as

  • Pharma struggling to make multichannel data work Pharma struggling to make multichannel data work

    Currently, 87% are reporting challenges such as outdated technology, complex and fragmentary processes and insufficient data cultivation as barriers to making multichannel strategies work. ... Digital inspiration for pharma on mobile, social media,

  • Social media win for Boehringer at PM Society Digital Awards Social media win for Boehringer at PM Society Digital Awards

    Meanwhile, McCann Manchester's two Golds both came from work for Shire, with The Trouble With Dragons and the Evanse Adult Brand Tool App winning the multichannel campaign and pharma corporate ... Pharma Corporate Communications &Internal Digital

  • Changing the game in multichannel marketing Changing the game in multichannel marketing

    Across pharma, multichannel capabilities have largely been implemented in a siloed fashion. ... Such innovation is already taking place outside pharma as all industries grapple the multichannel challenge.

  • Adapting to the digital age Adapting to the digital age

    Choosing which channel works best, however, is not pharma's decision to make. ... Healthcare professionals are increasingly adopting digital processes – but they're not really satisfied with what pharma is offering them,” Says Liz Murray, senior

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Latest Intelligence

  • Combining hard technology with human skills Combining hard technology with human skills

    Chris Ross explores why pharma’s multichannel maturity isn’t just about hard technology – success depends on ‘human’ enablers. ... It’s a perception that provides powerful context for the multifaceted multichannel challenges facing pharma in

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Well almost all; the word on the street in pharma is that creativity is in rude health. ... That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative

  • Getting multichannel marketing right Getting multichannel marketing right

    Faced with this atomisation of communication and evolution of their customer base, companies are turning to multichannel marketing to tailor their messaging. ... This will be a boon for multichannel marketing but the trend has its downsides.

  • Warning signs Warning signs

    However, change is apparently afoot. For the first time in five years, pharma’s digital spend has increased: Across Health’s Multichannel Maturometer 2017 indicates that investment in digital has grown ... Fonny Schenck, CEO, Across Health, believes

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    OUTiCO has seen some superb results with our multichannel approach over the last few years. ... The next generation of pharma sales reps will be multichannel communicators who put their customer’s preference at the heart of every sales interaction.

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Latest appointments

  • HCA appoints Mike Dixon as its new CEO HCA appoints Mike Dixon as its new CEO

    Dixon brings over 28 years in healthcare communications, working in-house and leading and owning specialist agencies, and he also has UK and global multichannel experience within pharma, medical devices, consumer

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Latest from PMHub

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