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multichannel pharma

This page shows the latest multichannel pharma news and features for those working in and with pharma, biotech and healthcare.

Current and future trends for developing digital medical communications

Current and future trends for developing digital medical communications

4. Alignment and efficiency. We are acutely aware that beyond HCPs, pharma clients themselves are an audience. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Pharma is still experiencing growing pains in multichannel marketing. Rumours of multichannel excellence in pharma are, like celebrating a misawarded Oscar, somewhat premature. ... If pharma can progress purposefully in these key areas, as well as

  • Pharma struggling to make multichannel data work Pharma struggling to make multichannel data work

    Currently, 87% are reporting challenges such as outdated technology, complex and fragmentary processes and insufficient data cultivation as barriers to making multichannel strategies work. ... Digital inspiration for pharma on mobile, social media,

  • Social media win for Boehringer at PM Society Digital Awards Social media win for Boehringer at PM Society Digital Awards

    Meanwhile, McCann Manchester's two Golds both came from work for Shire, with The Trouble With Dragons and the Evanse Adult Brand Tool App winning the multichannel campaign and pharma corporate ... Pharma Corporate Communications &Internal Digital

  • Changing the game in multichannel marketing Changing the game in multichannel marketing

    Across pharma, multichannel capabilities have largely been implemented in a siloed fashion. ... Such innovation is already taking place outside pharma as all industries grapple the multichannel challenge.

  • Adapting to the digital age Adapting to the digital age

    Choosing which channel works best, however, is not pharma's decision to make. ... Healthcare professionals are increasingly adopting digital processes – but they're not really satisfied with what pharma is offering them,” Says Liz Murray, senior

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Latest Intelligence

  • Multichannel engagement and the need for greater understanding of European markets Multichannel engagement and the need for greater understanding of European markets

    A better understanding of physician preferences can allow pharma marketing efforts to be shaped according to their changing needs. ... Multichannel engagement provides the opportunity to bridge the gap between the increasingly infrequent and sparse

  • Combining hard technology with human skills Combining hard technology with human skills

    Chris Ross explores why pharma’s multichannel maturity isn’t just about hard technology – success depends on ‘human’ enablers. ... It’s a perception that provides powerful context for the multifaceted multichannel challenges facing pharma in

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Well almost all; the word on the street in pharma is that creativity is in rude health. ... That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative

  • Getting multichannel marketing right Getting multichannel marketing right

    Faced with this atomisation of communication and evolution of their customer base, companies are turning to multichannel marketing to tailor their messaging. ... This will be a boon for multichannel marketing but the trend has its downsides.

  • Warning signs Warning signs

    However, change is apparently afoot. For the first time in five years, pharma’s digital spend has increased: Across Health’s Multichannel Maturometer 2017 indicates that investment in digital has grown ... Fonny Schenck, CEO, Across Health, believes

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Latest appointments

  • HCA appoints Mike Dixon as its new CEO HCA appoints Mike Dixon as its new CEO

    Dixon brings over 28 years in healthcare communications, working in-house and leading and owning specialist agencies, and he also has UK and global multichannel experience within pharma, medical devices, consumer

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Latest from PMHub

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    If so, you’re not alone! 100% of pharma respondents to a survey by  EPG Health reported that 'providing real value online' is a challenge. ... Integrate multichannel nurture programmes to improve reach. Use meaningful digital metrics to understand

  • Viseven is a Salesforce Consulting Partner Viseven is a Salesforce Consulting Partner

    The integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further, bringing genuine value to customers in life sciences. ... The integration of Viseven’s

  • Viseven Viseven

    The integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further, bringing genuine value to customers in life sciences. ... eWizard Remote Detailing: How to

  • Multi-Channel Account Management - A Typical Day

    We often talk about using multiple channels to reach our customers, but how does that work on a day-to-day basis? Take 2 minutes to experience a day in the life of a Multi-Channel Account Manager. 0330 223 0300. Address:. 5 Kelso Place. Upper

  • What everyone forgets about good organisational change in pharma

    DC:We are in the thick of embracing digital opportunities to reach customers, shifting from product focus to customer focus As a result, multichannel is shaking up pharma companies to the ... There is a need for holistic assessment and strategic design

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