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MyAsthma

This page shows the latest MyAsthma news and features for those working in and with pharma, biotech and healthcare.

Pharma’s race to digital

Pharma’s race to digital

For example, GSK’s MyAsthma app, developed with the Nottingham Respiratory Research Unit, allows people with asthma to track and manage their condition, while the company’s Breath of Life app

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Latest appointments

  • emotive hires Stephen Dunn emotive hires Stephen Dunn

    London-based emotive is dedicated solely to healthcare. Campaigns include the MyAsthma patient support programme and Red Lounge, a bespoke social media platform designed to facilitate internal discussion.

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COVID-19 Updates and Daily News

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Havas Life Medicom

We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...

Latest intelligence

JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....