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myopia

This page shows the latest myopia news and features for those working in and with pharma, biotech and healthcare.

Loss aversion

Loss aversion

Perhaps it is due to partisan politics and political myopia. Or perhaps it is due to ignoring the most basic lesson of them all: if you have your health, nothing else

Latest news

  • Microsoft India launches AI eyecare research network Microsoft India launches AI eyecare research network

    success. Other areas they will look at include the rate of change of myopia in children, conditions that impact children's eyesight and predictive outcomes of refractive surgery.

  • Lucentis claims speedy FDA review for myopia complication Lucentis claims speedy FDA review for myopia complication

    Lucentis claims speedy FDA review for myopia complication. Roche’ s drug achieved superior visual acuity gains compared to standard treatment in trials. ... The US FDA has said it will use its six-month review process for Roche's Lucentis as a

  • Bayer files eye drug Eylea for new use in EU Bayer files eye drug Eylea for new use in EU

    Meanwhile, it has also been filed in Europe for the treatment of diabetic macular oedema and in Japan for choroidal neovascularisation caused by pathologic myopia (mCNV).

  • Novartis licenses Ophthotech eye drug in $1bn deal Novartis licenses Ophthotech eye drug in $1bn deal

    Novartis already sells anti-VEGF (vascular endothelial growth factor) drug Lucentis (ranibizumab) for wet AMD - as well as other indications such as pathological myopia and macular oedema - and achieved sales of

  • NICE backs two eye treatments NICE backs two eye treatments

    The Lucentis guidance covers the use of the medicine to treat sight problems caused by choroidal neovascularisation (CNV) in people with a rare form of short-sightedness known as pathological myopia. ... Pathological myopia is a chronic form of myopia,

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  • Marketing

    Healthcare terms - Marketing.

  • Multichannel in pharma Multichannel in pharma

    Go beyond multichannel rep myopia: include stakeholders beyond target HCPs. Invest in marketing technology and high-quality data.

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