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National Medical Readership Survey

This page shows the latest National Medical Readership Survey news and features for those working in and with pharma, biotech and healthcare.

Is print the new vinyl?

Is print the new vinyl?

Is print the new vinyl? The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. ... Metro is in the top 5 national daily newspaper in the country, read by over 10 million adults in print.).

Latest news

  • GPs turning to digital for information GPs turning to digital for information

    GPs turning to digital for information. Survey shows UK doctors value medical journals and their websites. ... GPs in the UK rate journals, educational materials and events over literature, websites and reps from pharmaceutical companies when it comes to

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Makara Health

Independent healthcare communications agency with a passion to develop inspirational ideas that create sustained and positive change. Whether it is...

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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