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neuromarketing

This page shows the latest neuromarketing news and features for those working in and with pharma, biotech and healthcare.

Second thoughts - the science of decision making

Second thoughts - the science of decision making

And functional magnetic resonance imaging (MRI) has provided so many insights into the way we think that it has spawned a science in its own right – 'neuromarketing'.

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Makara Health

Independent healthcare communications agency with a passion to develop inspirational ideas that create sustained and positive change. Whether it is...

Latest intelligence

Report: Customer experience, shaping digital healthcare
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance...
Biomarker
Encouraging signs in biomarker R&D
The cancer immunotherapy firms ramping-up biomarker R&D...
Programmatic methodology and why you should be using it
What is it? How does it work? Why is everyone talking about it? By Richard Webb - Associate Director...

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