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neuromarketing

This page shows the latest neuromarketing news and features for those working in and with pharma, biotech and healthcare.

Second thoughts - the science of decision making

Second thoughts - the science of decision making

And functional magnetic resonance imaging (MRI) has provided so many insights into the way we think that it has spawned a science in its own right – 'neuromarketing'.

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Fishawack Group of Companies

The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...

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EU
Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...
Nudge-nudge, think-think
Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...
Peoples Award
Quality in Care Diabetes 2018: the best in innovative diabetes care
Awards highlight new evidence-based approaches to improving care...

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