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New York

This page shows the latest New York news and features for those working in and with pharma, biotech and healthcare.

GSK to reverse ‘no KOL’ policy, admitting it has hit marketing

GSK to reverse ‘no KOL’ policy, admitting it has hit marketing

period in which HCPs have the greatest need to know about new products. ... Jose Baselga resigned in September after The New York Times and ProPublica found that he had not fully disclosed his financial ties to companies including Roche in dozens of

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  • Advancing women in healthcare Advancing women in healthcare

    Advancing women in healthcare. Fostering the next generation of leaders. The Healthcare Businesswomen’s Association (HBA) honoured its Woman of the Year with a gala event in New York in early ... phones. The panellists also shared in common either a

  • Pfizer and IBM's tech-enabled 'Parkinson’s house' Pfizer and IBM's tech-enabled 'Parkinson’s house'

    Disease signature. The property, originally a farmhouse built in the early 19th century but swallowed up by IBM’s research campus in Yorktown Heights, New York, is now a focal point ... With continuous measurement and improved data, we can take

  • Academic-industry collaboration in the era of big data Academic-industry collaboration in the era of big data

    Noteworthy international examples to this direction include Pfizer’s collaboration with seven New York medical institutes and eight Boston research institutions, Gilead’s with Yale University, AstraZeneca’s with the National ... for industry

  • Effective strategic planning Effective strategic planning

    Forward-thinking data. Simon Mason, chief commercial officer at Medmeme, a global database company headquartered in New York, agrees on the importance of harnessing data. ... Finally, [data analytics] can spot new opportunities and give finance teams a

  • Attracting doctors to low-demand specialties Attracting doctors to low-demand specialties

    A US survey that has been undertaken every year since the early 1990s provides some illumination as to the specialties that residents and fellows completing their training in New York State ... The work, undertaken by the Center for Health Workforce

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Nobull Communications

Switched on Creative Communications. With an encyclopedic working knowledge of pharmaceutical industry rules and regulations, we create dynamic, intuitive and...

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patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe’s leading hub for life sciences innovation...

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